Marketing Data Analyst (Fixed-Term, Germany or Freelance, EU)

Marketing Data Analyst (Fixed-Term, Germany or Freelance, EU)

Department: Central Functions

Employment Type: Temporary

Location: Remote - Europe

Reporting To: Samy Bouras

Description

Speak our language!
We are Lingoda. Our mission is to empower global talent with the language, cultural and technical skills for integration and success!

Lingoda is a fast-growing online language school for language learners aspiring to provide a human-centric, personalised and seamless learning experience unmatched by competitors. With Lingoda, you're not just learning - you're teaming up with an expert who understands your goals and guides you to success, every step of the way.

Our classes are teacher-led, and supported in- and out-of-class by the latest technologies and a unique curriculum to empower our students to achieve their language goals. High-quality classes are available online 24/7, so anyone anywhere has the opportunity to learn a language with Lingoda.

As a company we bring out the best in people with a positive culture. We challenge ourselves, and we challenge others. We work smart and make it happen. We believe in personal growth and inclusion.

We work hard to contribute to a better society. How? Here are three examples:

• Lingoda’s MATCH network and Global Career Centre seek to upskill and match migrants to career opportunities in Germany, supporting them through government-funded education programs• In the German healthcare sector, we support international nurses, doctors and midwives to obtain language and professional recognition through state-sponsored education programs. As a result we have become one of the largest educational providers in this field in Germany• In December 2022, we won “Best Digital Learning Product of the Year” at the Digital Education Awards 2022
We are currently looking for a Marketing Data Analyst (all genders) based in Berlin or working remotely in Europe. The contract is either limited to 6 months if based in Germany or a freelance one if based in the EU.

If you thrive in a dynamic, data-driven marketing environment and are eager to make an impact through analytics, we’d love to hear from you!
Your mission with us:
As a Marketing Data Analyst (B2C), you will work closely with the Marketing team and Data Team to enable data-driven decision-making and improve marketing performance. You will leverage your strong analytical and tracking expertise to monitor channel performance, optimize campaigns, and enhance reporting capabilities. Your insights and recommendations will directly contribute to our marketing strategies and business growth.

Your tasks:

• Partnering with the Marketing team and channel managers to analyze campaign performance, identify trends, and provide actionable recommendations.
• Developing, maintaining, and optimizing tracking frameworks across digital marketing channels (Paid Search, Paid Social, Organic, Email, etc.).
• Setting up and managing tracking solutions using Google Tag Manager (GTM), Google Analytics (GA4), and other tracking tools.
• Assisting with the implementation of UTM strategies and ensuring accurate data collection for multi-touch attribution.
• Supporting daily performance monitoring, reporting on key marketing metrics, and identifying opportunities for optimization.
• Ability to align marketing and finance data for accurate cost attribution, budgeting, and ROI tracking while standardizing marketing metrics, KPIs, and taxonomy across teams.
• Experience collaborating with finance teams to align on cost allocation, accruals, and spend recognition, with an understanding of VAT implications in marketing spend and the ability to reconcile marketing expenses with financial records.
• Working closely with the Data team to execute reporting improvement initiatives and streamline marketing dashboards.
• Refining and challenging stakeholder requests, translating business needs into clear analytical solutions.
• Driving automation efforts for marketing reports and ensuring data integrity across systems.
• Providing training and guidance on data literacy for marketing stakeholders to enhance their data-driven decision-making capabilities.

You bring to the team:

• 3+ years of experience in a data analytics role, ideally within a B2C marketing environment.
• Strong background in Marketing Analytics, Digital Marketing, and Performance Marketing.
• Expertise in Google Tag Manager (GTM), Google Analytics (GA4), and tracking implementation.
• Proficiency in SQL to extract and manipulate marketing data.
• Hands-on experience with Tableau and marketing performance dashboards.
• Strong understanding of marketing attribution models and tracking methodologies.
• Familiarity with advertising platforms such as Google Ads, Meta Ads, and other programmatic platforms.
• Ability to manage large datasets and work with complex data structures.
• Advanced skills in Excel/Google Sheets for data analysis and reporting.
• Knowledge of Matomo is a plus.
• Python or DBT knowledge is a plus but not required.
• Passionate about marketing, data, and performance optimization with a keen eye for detail and problem-solving mindset.

You add to our culture with:

• Your experience with agile methods and design thinking is a plus.
• You have an independent and rigorous working style
• You are a team player and love to think outside the box
• You have the ability to understand business challenges and stakeholders' needs

What you can expect from Lingoda:

• Approachable leaders and transparent communication - every voice counts at Lingoda!
• Company events and colleagues who are always happy to socialise + budgets towards team building events!
• An inclusive environment with great team spirit and passion for languages
• A well-structured and exciting onboarding process to set you up for success!
• The possibility to work remotely from your home or in the office located in the heart of Berlin
• Flexible working hours

Does that sound exciting?
Then, send us your CV right away! We are looking forward to hearing from you!
Your contact person for the position is Elif
Lingoda is dedicated to promoting diversity and inclusion in the workplace. As an equal opportunities and affirmative action employer, we strive to create a workforce that reflects the diversity of our user base. Our commitment ensures that every applicant is assessed on the basis of their skills and qualifications, regardless of age, gender identity, ethnicity, sexual orientation, disability, or religion.
We ask that you please apply directly via the link provided in the job description or directly on our website. Due to GDPR regulations, applications sent otherwise will not be considered.