Senior Lead Analytics Engineer - R01547992

Primary Skills

• AJO, ETL Fundamentals, Marketo, Front End Development ( HTML and CSS), Adobe Campaign, Adobe Audiene Manager, WorkFront, AEM Assets, SPA Frameworks, Adobe Target, AEM Sites, Adobe Analytics

Specialization

• Adobe Experience Cloud: Senior Engineer

Job requirements

• Job Description: Adobe Journey Optimizer (AJO) Developer Job Location: India Work Mode: Hybrid Job Overview We are looking for an experienced Adobe Journey Optimizer (AJO) Developer to support a Managed Services Engagement. This role involves designing, developing, and optimizing customer journeys, data models, audience segmentation, and omni-channel activation using AEP and AJO. The ideal candidate will collaborate with cross-functional teams to enhance customer engagement, improve personalization strategies, and ensure seamless data integration across Adobe Experience Cloud solutions. Key Responsibilities AEP & AJO Solution Development Design and implement AEP data models, datasets, schemas, and identities to support customer journey orchestration. Develop, configure, and manage journeys in AJO, including events, triggers, conditions, and action flows. Enable real-time customer segmentation and audience activation across multiple marketing channels. Optimize data ingestion, transformation, and profile enrichment within AEP. Data Management & Integration Ensure proper identity resolution and data mapping across various customer data sources. Validate data accuracy and apply quality rules to maintain a clean and unified customer profile. Implement event-based and real-time data streaming solutions to power journey orchestration. Journey Personalization & Omni-Channel Activation Design and deploy personalized customer journeys using AJO across channels such as email, SMS, push notifications, and web. Implement A/B testing and journey optimization strategies to improve campaign performance. Configure and manage email templates, IP warming, and subdomain delegation within AJO. Enable cross-channel journey orchestration to deliver a unified customer experience. Troubleshooting & Optimization Diagnose and resolve data synchronization, journey orchestration, and integration issues. Optimize AEP and AJO workflows for performance, scalability, and efficiency. Implement best practices for data governance, privacy compliance (GDPR, CCPA), and security standards. Collaboration & Documentation Work closely with developers, marketers, and data teams to align journey strategies with business objectives. Document best practices for journey orchestration, audience segmentation, and real-time personalization. Provide training and knowledge-sharing sessions on AEP and AJO functionalities. Qualifications Required Skills & Experience 4-7 years of experience in Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO) development. Strong expertise in journey orchestration, real-time audience segmentation, and omni-channel personalization. Hands-on experience with AEP Data Modeling, Identity Resolution, and Profile Enrichment. Proficiency in event-based journey triggers, data ingestion, and real-time customer activation. Experience with AEP APIs, WebSDK, and data integration workflows. Strong knowledge of email marketing strategies, including subdomain delegation and IP warming. Preferred Skills Familiarity with Adobe Analytics, Customer Journey Analytics (CJA), and Adobe Real-Time CDP. Experience in real-time event processing and journey automation. Knowledge of server-side tracking and data governance best practices. Exposure to cloud-based data processing and API-based marketing automation. Soft Skills Strong analytical and problem-solving abilities. Excellent communication and stakeholder management skills. Ability to collaborate effectively in a cross-functional and fast-paced environment.