SEO Team Lead

Description

Atera is transforming IT management with our all-in-one Remote Monitoring and Management (RMM), Helpdesk, Ticketing, and automation platform, powered by Action AI™. Built to streamline and scale operations, Atera empowers IT teams and MSPs to efficiently manage and protect infrastructure, automate tasks, and ensure service quality. Featuring powerful tools such as AI, real-time diagnostics, patch management, and reporting & analytics, Atera supports over 12,000 customers in 120+ countries with per-tech pricing and unlimited devices—driving growth and cost efficiency across the board.

Located in the heart of Tel Aviv, our team of passionate, like-minded individuals is driven by a shared mission to unleash everyone's potential and constantly innovate. We create an open, transparent, and supportive environment that gives our teams the autonomy, resources, and freedom to thrive.

Atera is looking for an SEO Team Lead to join our team and take a key role in our incredible journey!

Key Responsibilities

Organic Demand Generation Strategy

• Planned and executed a comprehensive strategy to increase organic visibility, improve search engine rankings, and enhance Atera's positioning in LLMs and other organic channels.
• Focus on driving business results, including user acquisition, lead generation, and increasing CTR from search engines and LLMs.
• Establish Atera as a highly authoritative source of knowledge in the IT management space.

Business Results

• Track key SEO performance metrics, such as revenue generated from organic activities, number of trials started, and quality of leads generated.
• Ensure that SEO efforts contribute to user acquisition, sales lead generation, and reducing CAC.

Data & Reporting

• Lead the SEO team’s reporting framework by providing relevant context, actionable insights, and strategic recommendations to inform leadership decisions.
• Investigate trends in organic traffic, aligning insights with business results and understanding the interplay between organic and paid channels.

Content Strategy

• Own the organic content strategy, from planning to execution, ensuring it aligns with SEO goals and drives organic traffic and engagement.
• Manage the SEO editorial calendar, taking full ownership of the topic clusters and content pillars. Ensure these are continuously aligned with SEO objectives and reflect industry trends and insights.
• Oversee the creation of content briefs for in-house and freelance writers, providing strategic guidelines and best practices to ensure content is optimized for SEO and user engagement.
• Act as the primary owner of content strategy, constantly iterating and refining the approach based on performance data and SEO objectives.

Website Focal Point and SEO Governance

• Lead the creation of new website pages and optimize existing pages to support SEO goals and organic growth initiatives.
• Collaborate with cross-functional teams to ensure content creation aligns with SEO strategy, providing strategic guidelines and best practices.
• Work closely with paid media teams to optimize landing pages for paid campaigns, ensuring they align with SEO best practices.

On-Page Strategy

• Own and execute the on-page SEO strategy, including internal linking framework, title optimization, content structure, and user engagement tactics.
• Use tools like Hotjar and GSC to regularly review and optimize content, improving performance across key metrics (bounce rate, time on page, CTR, etc.).
• Lead site audits and work with Content, Design, and Web Development teams to implement improvements based on audit findings.
• Lead CVR and UX improvement initiatives for organic assets to maximize user engagement and conversion rates.

Off-Page Organic Demand Generation

• Lead the off-page SEO strategy by exploring opportunities to increase Atera’s authority and visibility across external sources, such as professional publications, high-authority websites, and relevant industry mentions.
• Measure success through the growth of brand presence and positioning, particularly as reflected in LLMs.

Innovation and Technical SEO

• Stay at the forefront of SEO innovation, identifying and experimenting with new strategies to improve Atera’s visibility in the evolving search landscape.
• Ensure website crawlability and indexability, collaborating with the development team to optimize site performance and reduce technical blockers.
• Lead technical SEO initiatives and stay on top of web vitals, ensuring continuous collaboration with developers to maintain a highly optimized site.

Requirements

Requirements

• 5+ years of experience in managing SEO teams, with a proven track record of driving organic growth and business results.
• Ability to lead and mentor an SEO team, promoting a results-driven and innovative culture.
• Strong communication and presentation skills, with the ability to communicate SEO insights and strategies to stakeholders at all levels.
• Strong understanding of search engine algorithms, ranking factors, and evolving trends in SEO and AI-driven search.
• Experience managing SEO strategies for B2B SaaS companies or similar technology-driven industries.
• Expertise in keyword research, competitive analysis, and content strategy development.
• Proficiency with SEO tools such as Google Search Console, Ahrefs, SEMrush, Screaming Frog, and analytics platforms like Google Analytics.
• Strong analytical skills with experience in data-driven decision-making and reporting.
• Experience in managing cross-functional collaboration with Content, Design, Web Development, and Paid Media teams.
• Knowledge of technical SEO, including site architecture, schema markup, and web performance optimization.
• A can-do attitude, proactive mindset, and ability to maneuver and adapt in a fast-paced environment.

About Atera