Passenger Growth Acquisition Sr. Analyst

Company Overview

DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

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Team Overview

The Passenger Growth Operations team at DiDi is responsible for driving sustainable growth by optimizing acquisition, conversion, and retention strategies. We focus on maximizing efficiency in the passenger funnel, ensuring high-quality users with strong long-term value (LTV).

As a Senior Analyst, Passenger Acquisition, you will play a key role in expanding our user base by designing and executing data-driven strategies to attract new passengers for 9 different countries across SSL (Spanish Speaking Latam). This role requires a strong analytical mindset, deep understanding of growth levers, and ability to work cross-functionally with marketing, product, and operations teams.

Role Responsibilities

• Own the definition and execution of our rider base's growth operation and strategy, having as a main leverage our users incentives platform, product enhancements and cross team-collaboration projects.

• Design, implement, and track performance of acquisition campaigns across different mobility products, executing efficient actions following P&L targets according to the available budgets

• Develop and test pricing, promotions, and incentive strategies to improve cost-efficiency in user acquisition

• Support automation of growth processes to improve scalability and efficiency in user acquisition

• Collaborate with marketing, data science, and product teams to enhance targeting and personalization efforts, improving the quality of our new and re-engaged users with a strong focus on retention and usage frequency

• Monitor key metrics such as CAC (Customer Acquisition Cost), conversion rates, and retention trends, ensuring sustainable growth

Role Qualifications

• +2 years of experience in data analysis, business operations, or growth strategy, preferably in the tech industry.

• Educational background: Bachelor’s degree in Business, Economics, Engineering, Data Science, or a related field..

• Proficiency in data analysis tools (e.g., SQL, Python, R) and visualization software (e.g., Looker, Power BI).

• Experience or desire to learn how to use data-based decision-making, exercising good judgment in ambiguous circumstances, and effectively communicating across a diverse team

• Proficiency in English & Spanish. 

• Clear Communicator - you are a clear and concise communicator with the ability to synthesize a lot of information quickly and highlight the key insights.   

• Proven problem solving skills

• Self-starter mentality with the ability to manage multiple priorities in a fast-paced environment.

• Excellent organization and time management systems for yourself and your stakeholders

EEO Statement

• We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
• We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
• We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
• We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
• We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
• We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

We are committed to building inclusive and diverse teams.

At DiDi, we believe that our differences are our biggest source of strength. That‘s why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.

Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.

I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on https://careers.didiglobal.com/terms