Marketing Operations Data Manager

Pay Philosophy

The typical starting salary range for this role is determined by a number of factors including skills, experience, education, certifications and location. The full salary range for this role reflects the competitive labor market value for all employees in these positions across the national market and provides an opportunity to progress as employees grow and develop within the role. Some roles at Liberty Mutual have a corresponding compensation plan which may include commission and/or bonus earnings at rates that vary based on multiple factors set forth in the compensation plan for the role.

Description

Are you an incredibly detail-oriented Salesforce savant with an insatiable curiosity and a knack for operational brilliance? If you're a self-starter who thrives in fast-paced, collaborative environments, we want to meet you! Join our team as a Marketing Operations Data Manager and play a pivotal role in driving the success of our marketing operations.

In this dynamic position, you'll play a crucial role on our Independent Agent marketing operations team, ensuring that we effectively reach the right audience through precise data management and insightful reporting. Your Salesforce expertise will be instrumental in executing personalized campaigns and maintaining data integrity. We’re looking for an incredibly thorough, inquisitive problem-solver to help propel our mission forward.

Responsibilities:

Audience Management and Personalized Campaign Execution:

• Curate contact data for personalized campaign lists
• Create Salesforce marketing initiative/capture campaigns
• Develop and manage distribution list rules for recurring email communications
• Manage creation of distribution lists for internal email previews

Data Integrity and Hygiene Oversight:

• Lead recurring data hygiene exercises to ensure the credibility of our contact data
• Investigate and resolve issues preventing our emails from reaching companies and contacts
• Track and improve email records lacking associated website login IDs through ongoing analysis and recurring campaigns

Marketing Cloud Administration and Cross-Functional Collaboration:

• Serve as the team’s primary administrator for our Salesforce Marketing Cloud account, handling user management, MID accounts, synchronization, workflow automations, and troubleshooting support in partnership with the Customer Email Marketing team
• Ensure compliance across CAN-SPAM act and contractual obligations like managing contact limits, super-messages limits, etc.
• Identify opportunities for enhanced functionality and user experience
• Oversee creation and management of email contact preference center
• Archival of historical email results

Reporting:

• Manage a monthly operations report focused on the marketing team’s reach, engagement, addressable audience, email helpfulness, etc.
• Manage ongoing manual data feeds for Marketing applications on a recurring basis
• Create unique tracking links as needed (e.g., UTMs)
• Customized Salesforce report generation as needed

If you're ready to dive into a world of data-driven decision-making and innovative marketing operations, we’d love to meet you and encourage you to apply!

Qualifications

• Bachelor`s degree with a concentration in Marketing, Business Administration or Communications preferred or equivalent experience required
• Minimum 5 years of relevant and progressively more responsible experience within a marketing driven organization
• Requires advanced knowledge of marketing communications principles and practices
• Experience working with and/or managing outside agencies
• Strong oral and written communication skills required
• Ability to work in a fast-paced environment and work on multiple priorities
• Strong knowledge of relevant technologies
• Strong organizational, coordination, project management, and analytical skills
• Strong presentation skills required
• Budget management and project management experience preferred
• Ability to effectively interact with all levels of the organization
• Proactively seeks to learn and apply new tactics and job skills to enhance current role and improve broader team`s performance
• Demonstrates understanding of insurance industry, products, services, and trends
• Actively seeks to expand and integrate marketing knowledge and skills into recommendations, as well as function responsibilities and the connection to the broader organization

About Us

As a purpose-driven organization, Liberty Mutual is committed to fostering an environment where employees from all backgrounds can build long and meaningful careers. Through strong relationships, comprehensive benefits and continuous learning opportunities, we seek to create an environment where employees can succeed, both professionally and personally.At Liberty Mutual, we believe progress happens when people feel secure. By providing protection for the unexpected and delivering it with care, we help people embrace today and confidently pursue tomorrow.We are proud to support a diverse, equitable and inclusive workplace, where all employees feel a sense of community, belonging and can do their best work. Our seven Employee Resource Groups (ERGs) offer a centralized, open space to bring employees and allies together to connect, learn and engage.We value your hard work, integrity and commitment to make things better, and we put people first by offering you benefits that support your life and well-being. To learn more about our benefit offerings please visit: https://LMI.co/BenefitsLiberty Mutual is an equal opportunity employer. We will not tolerate discrimination on the basis of race, color, national origin, sex, sexual orientation, gender identity, religion, age, disability, veteran's status, pregnancy, genetic information or on any basis prohibited by federal, state or local law.Fair Chance Notices

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• Philadelphia
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