Marketing Data Product Analyst

Job Description

This role is categorized as hybrid. This means the successful candidate is expected to report to GM Global Technical Center- Cadillac Tower three times per week, at minimum.

Are you someone who is passionate about data, marketing, and the automotive business?  General Motors Marketing Data Product team is seeking an individual who will leverage their experience and excitement for data curation, data engineering, automotive industry knowledge, and marketing to act as a Marketing Data Product Analyst. 

As Marketing Data Product Analyst, you will be responsible for designing, road mapping, and coordination with data engineering to create and manage integrated datasets for one of more data domains used for General Motors marketing activation, campaign reporting, and campaign analysis – with primary focus on the Marketing Data Warehouse which is considered the central form of marketing gold layer data products .

To be a successful Data Product Analyst in this marketing role, you’ll be expected to be comfortable getting into and leading technical discussions, understanding technical concepts around marketing data platforms like Azure Databricks, enterprise data sources, marketing technology like the Adobe Suite, ad hoc data analysis in SQL and Spark, and data analysis tools like Power BI.  You will also need to be equally skilled and comfortable in defining roadmaps, building backlogs, defining sprint goals, prioritizing features and initiatives, and exciting and influencing teams and stakeholders around your vision and goals.

The role requires a deep understanding of best practices in curation of data for general purpose as well as analytical use, understanding of data governance best practices, experience with data engineering methods in Azure Databricks or similar systems, and ability to translate marketing campaign needs into simple and effective marketing datasets and solutions.

You will participate in defining, following, and evolving established marketing data architecture and data modeling methodologies.  You will use your experience in data warehouse concepts, practices, and procedures to plan and accomplish goals.  You will use direct and lateral leadership as a change agent to develop and mentor data engineers, analysts, partner teams, peers, and executives.

The ideal candidate has experience working with marketing data and demonstrated ability to deliver data solutions for downstream marketing technology platforms, analysts, and data scientists.

Strong experience with SQL, a working knowledge of Python/Spark in Azure Databricks, and ability to lead others in best practices and methods in delivery of data products is required. The ideal candidate will have expert level SQL experience and hands on experience in Azure Databricks or similar data environments.

We are looking for someone that gets excited about working with data and marketing.  A passion for cars, trucks, or the general automotive business is a major plus.

Roles and Responsibilities include but not limited to:

• Definition of marketing data product vision, roadmap, backlog, and strategic direction for one or more data domains consumed or produced by marketing.
• Developing and utilizing domain knowledge to define and evolve silver layer data product that accurately and efficiently represents data used or produced by marketing for assigned data domains.
• Utilizing Kimball star-schema data modeling methodologies to define and evolve gold layer data product that is integrated across all marketing data domains.
• Oversee and contribute to the development of feature requirements, user stories, acceptance criteria.
• Collaborate with cross-functional teams of business partners, external vendors, data engineers, data scientists, and marketing analysts to design, implement, and enhance scalable datasets that ensures alignment of product roadmap, delivery, and vision.
• Utilize technical data skills in SQL and/or spark to analyze and understand data in assigned domains, explain data to stakeholders, produce proof-of-concepts, and understand/troubleshoot data quality.
• Keep up-to-date with emerging trends and technologies in data engineering and identify opportunities to enhance our data infrastructure, processes, and overall data products.

Job Related Experience and Qualifications:

• Proven product management experience building product strategies, roadmaps, and executing with agile delivery processes.
• Strong documentation skills and experience with agile work planning and tracking tools.
• The ideal candidate will have intermediate to expert level experience in SQL/Python/Spark.
• Strong knowledge of star schema data modeling methodologies and data warehousing techniques, preferably in a medallion architecture environment.
• Strong knowledge of Marketing Technology and digital marketing ecosystem across one or more technology and subject areas is preferred.
• 2+ years of relevant experience in data-intensive roles with marketing campaigns, marketing technology, data engineering, data architecture, data warehousing, data schema design, and/or data product management.
• Excellent communication and collaboration skills.
• Bachelor's degree required, in a related field is preferred

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Additional Job Description

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.

This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.​ 

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About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us 

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Benefits Overview

The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:
• Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
• Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;
• Company and matching contributions to 401K savings plan to help you save for retirement;
• Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values; 
• Tuition assistance and student loan refinancing;
• Discount on GM vehicles for you, your family and friends.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers.   We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

Equal Employment Opportunity Statements

GM is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals. As part of this commitment, all practices and decisions relating to terms and conditions of employment, including, but not limited to, recruiting, hiring, training, promotion, discipline, compensation, benefits, and termination of employment are made without regard to an individual's protected characteristics. For purposes of this policy, “protected characteristics" include an individual's actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression, sexual orientation, weight, height, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances.  If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.​