AI Business Leader / AI Transformation

About us
Founded in 2014, Circles is a global technology company reimagining the telco industry with its SaaS platform, helping telco operators launch and operate successful digital brands. Today, Circles is partnering with operators in 14 countries across 6 continents with the mission to deliver digital experiences to millions of people through our businesses.

With Circles.Life, our digital lifestyle brand established in Singapore, we empower and delight customers by offering digital experiences that go beyond traditional telco services. Circles.Life is powered by the same SaaS platform and go-to-market strategies developed by Circles, serving as a market-leading example of digital innovation and the future of telco. Circles.Life has earned numerous accolades over the years, including "Best Use of MarTech" at the CX Asia Excellence Awards and #1 in Singapore's Best Customer Service Award.

Circles also powers Jetpac, a leading innovator in travel technology and premium eSIM solutions that offers travellers seamless global connectivity in over 200 countries and innovative, hassle-free roaming experiences. Jetpac has set new benchmarks for travel connectivity, winning accolades such as Travel Product of the Year at the Asian Telecom Awards and Travel eSIM of the Year by International Business Times.

Circles is backed by global investors such as Peak XV Partners (formerly Sequoia), Warburg Pincus, EDBI, and Founders Fund – renowned institutions with a track record of backing industry-shaking innovators.

About the Role

As AI Business Leader, you will spearhead the reimagination of how Circles operates and grows using AI. Your mission is to design and execute AI-first strategies that optimize operations, unlock new revenue streams, and transform how we scale the business. You will own AI-led business model innovation, automation of revenue-driving functions, and high-velocity execution. This is an extraordinary opportunity to be a core part of the team driving Circles toward industry leadership and exponential growth.

Key Responsibilities

AI-Driven Business Model Transformation: Lead the reimagination of Circles' business models using AI — identifying where AI can create new revenue streams, optimize existing ones, and fundamentally reshape how we deliver value to customers.

End-to-End Ownership of AI-Led Business Initiatives: Take full ownership of AI-driven initiatives or products from inception to commercial success. This includes shaping the strategic vision, securing resources, driving execution across cross-functional teams, and being fully accountable for market impact and business outcomes. You will act as the general manager of these initiatives—navigating between strategy, operations, and growth—with the autonomy to make decisions that maximize business value while ensuring alignment with the company’s overall goals.

Revenue Growth Through AI: Design and execute strategies to apply AI across go-to-market functions — marketing, sales, pricing, partnerships — to drive customer acquisition, retention, and monetization at scale.

Operational Efficiency & Commercial Automation: Identify and prioritize commercial workflows (pricing, demand gen, customer engagement, customer success) for AI-led automation, improving scalability without proportional resource growth.

AI-Led Market Expansion: Explore new market opportunities and business verticals unlocked by AI capabilities (e.g., AI-driven personalization, predictive churn reduction, dynamic pricing) and lead go-to-market strategy for these initiatives.

Cross-Functional Business Leadership: Act as the bridge between AI capabilities and commercial priorities — collaborating with Product, Tech, Marketing, and Customer Success teams to ensure AI investments translate to tangible business impact.

Experimentation & Rapid Commercial Prototyping: Drive fast-cycle testing of AI-powered growth strategies, pricing models, and market plays. Build and validate business cases for scaling successful experiments.

Customer Experience & Personalization: Leverage AI to deliver hyper-personalized experiences at scale across the customer lifecycle — acquisition, onboarding, upsell, and retention.

Strategic Business Planning & Reporting: Develop frameworks to measure the financial impact of AI initiatives. Regularly report progress, risks, and outcomes to the leadership team, adjusting strategy as needed for maximum business impact.

Qualifications & Experience

Commercial Leadership in AI-Driven Environments: Proven track record leading commercial strategy, growth, or transformation initiatives powered by AI or advanced analytics — ideally in SaaS, telco, or tech-driven industries.

Experience Driving Revenue with AI/Automation: Hands-on experience applying AI to improve revenue-generating functions — AI in sales optimization, marketing automation, dynamic pricing, or predictive customer engagement.

Strategic Business Acumen: Strong ability to connect AI opportunities with business outcomes — skilled in building cases for AI investment, modeling financial impact, and prioritizing initiatives based on ROI.

Operational Transformation Experience: Experience redesigning business processes for scale — applying AI and automation to reduce manual work, improve customer journeys, and streamline operations.

High-Velocity, Impact-Driven Execution: Proven ability to operate in fast-moving, resource-constrained environments. Comfortable driving initiatives from zero to one, balancing quick wins with long-term strategic bets.

AI Fluency for Business Leaders: Deep understanding of the commercial applications of AI (LLMs, machine learning models, predictive analytics) — not from a coding perspective but in recognizing how these tools unlock value in business processes.

Exceptional Communication & Influence: Strong storytelling skills to align cross-functional stakeholders around AI initiatives. Ability to simplify complex AI concepts and secure buy-in from both technical and non-technical teams.

Entrepreneurial, Growth-Oriented Mindset: You thrive in environments where you can chart the path forward, own the outcome, and push boundaries to unlock new growth — with a bias toward experimentation and data-driven decision-making.

What We Value at Circles

Speed & Velocity: We thrive on execution. You’re able to make rapid decisions, iterate quickly, and maintain focus on what drives growth with minimal resources. Efficiency is key.

AI-First Mindset: You’re obsessed with how AI can transform every part of the business. You understand that AI isn’t just a tool but a core part of scaling the business.

Ownership: At Circles, we take complete ownership of our work. This role requires someone who is ready to take full responsibility for both product outcomes and business impact. Your work will be key to scaling the business.

Ambition & Innovation: We are building a category-defining company. We want you to bring bold, innovative ideas to the table and push the boundaries of what is possible.

To all recruitment agencies: Circles.Life will only acknowledge resumes shared by recruitment agencies if selected in our preferred supplier partnership program.

Please do not forward resumes to our jobs alias, Circles.Life employees or any other company location. Circles.Life will not be held accountable for any fees related to unsolicited resumes not uploaded via our ATS.

Circles.Life is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, disability or age.