Marketing Mix Model Consultant

About the CompanyChoreograph is the global data and technology business unit in GroupM. It unifies the data, analytics, technology consulting, and technology expertise across the GroupM network in a dedicated unit that enhances data and analytics services and deploy best-in-class media planning, activation, and measurement tool and methodologies.  We are looking for a talented and passionate Marketing Mix Model Consultant to join our team. In this strategic role, you will be responsible for developing and implementing Marketing Mix Modeling (MMM) models for a diverse portfolio of WPP clients. You will work closely with our agency teams and directly with clients, providing key insights to optimize marketing strategies and maximize ROI. Key Responsibilities

• MMM Model Development and Implementation:
• Design and build robust and accurate MMM models using sales data, marketing data, and external factors.
• Manage the entire MMM project lifecycle, from data collection to results presentation.
• Utilize advanced statistical software and techniques for data analysis.
• Analysis and Interpretation of Results:
• Analyze MMM model results to identify business performance drivers and optimization opportunities.
• Translate complex findings into clear and actionable insights for clients.
• Provide data-driven strategic recommendations to improve marketing campaign effectiveness
• Collaboration with Agency Teams and Clients:
• Collaborate with account, strategic planning, and media teams within GroupM agencies to define MMM project objectives.
• Present results and recommendations to clients in a clear and persuasive manner.
• Provide support and training to agency teams on the use of MMM models.
• Research and Development:
• Stay up-to-date on the latest trends and methodologies in the field of Marketing Mix Modeling.
• Contribute to the development of new techniques and approaches to improve the effectiveness of MMM models.

Requirements

• Bachelor's degree in Statistics, Marketing, or a related field.
• Proven experience (at least 2 years) in developing and implementing Marketing Mix Modeling models or analyzing business and media data.
• Familiarity with statistical software such as R, Python, SAS, SPSS, or similar is considered a plus.
• Solid knowledge of statistical modeling techniques, regression, time series analysis, and machine learning.
• Excellent analytical, problem-solving, and critical thinking skills.
• Excellent communication, presentation, and interpersonal skills.
• Ability to work independently and as part of a team.
• Strong client and results orientation.
• Excellent knowledge of English.

What We Offer

• The opportunity to work on challenging and innovative projects for some of the world's largest brands.
• A dynamic and collaborative work environment.
• Opportunities for professional growth and skills development.
• A competitive compensation package and attractive benefits.

 LocationWpp Campus in Milan (plus the option for hybrid working) We are proud to have a team made up of individuals from diverse backgrounds, experiences, and identities. We believe that this diversity is a strength . This position is also dedicated to people belonging to Categorie Protette ex l. 68/99   #LI-Promoted