【AstraZeneca】【Global Commercial Operations】Content and Omnichannel Delivery Director (Japan)

■Position Description

At AstraZeneca our commercial sales and marketing organisation is adapting the focus on traditional sales channels to a more integrated Omnichannel approach. It will help us advance capabilities, redefine a customer-centric-focused way of working, provide a differentiated customer experience using Digital Content and Omnichannel and importantly be a lever to increase share of voice (SOV) through Digital, a measure correlated to our revenue.

As a Director Content & Omnichannel Delivery, your main responsibilities will be oversight of a high performing team, and stakeholder management associated with both the commercial business teams that we serve and the functional shared service teams that we partner with to provide timely, cost effective, and high-quality end-to-end delivery of services that enable brand marketing teams to achieve their business objectives through customer engagement. The scope of services you will be accountable for covers – content delivery, campaign orchestration, web delivery, SEO and social listening.

The Director Content & Omnichannel Delivery will oversee the Japan market focused teams of resources that includes Program Manager, Solution Owner, Content Delivery Manager and Content Delivery Associate. Between these roles, the team takes accountability for end-to-end content and campaign delivery by understanding Japan marketing teams’ vision for the customer experience they seek to create, transforming that vision into comprehensive requirements and actionable instructions for campaign configurators, and ultimately coordinating, guiding, and managing the work being performed across multiple functions to enable and execute the defined campaign, including content delivery.

As leader, the successful candidate will need to balance establishing appropriate best practices and standards for engagement and ways of working, while also developing a deep understanding of the local Japan market to understand where flexibility in how we work may be critical for meeting the needs of both our clients and customers. 

■Major Responsibilities

• Drive adoption and delivery of GCS services in TA/Japan
• Stakeholder management at a senior level, with the Country President/ Function VP/CFO/Business Unit Heads/TA Directors as required
• Understand and maintain knowledge of commercial strategies and business objectives to align omnichannel campaign delivery services with brand goals
• Manage, coach and lead an in-market delivery team whose primary responsibility is delivery of content, web services, insights and campaigns at the market level
• Foster collaboration and partnership between direct reports and partnering teams (e.g. Customer Experience & Technology, Insights & Business Excellence) that must work together to successfully deliver campaigns
• Provide direction, guidance and support to direct reports aligned with both the goals and objectives of the business as well as the growth and development of the colleague
• Works across partnering GCS team leads and their respective teams as well as those from other shared service organizations to maximize collaboration and optimize the cost, quality, and speed of delivery
• Executing and enhancing the GCS strategy in area of accountability
• Proactively identify gaps in capability or opportunities to improve
• Leverages evaluation metrics to assess GCS omnichannel delivery performance and define action plans to address as appropriate
• Focus on achieving OKRs and KPIs, enhancing customer experience and satisfaction
• Leverage reporting and utilization metrics to communicate overall adoption of GCO services.  Where there are gaps, work with Leadership to identify opportunities for improvement to increase efficiency and effectiveness of the Marketing process
• Drive content reuse (global to local, local to local), transition to agile and other strategic priorities like modular content
• Demonstrates comprehensive understanding and application of all relevant policies, procedures and operational frameworks. Ensures GCS direct and indirect reports comply with all appropriate AZ Code of Conduct policies and procedures
• Drive collaboration, communication, and innovation between GCS teams and other Global functions

The successful candidate should have expertise in Content and Omnichannel campaign delivery, knowledge of customer engagement enabling tools and platforms, be an experienced leader capable of developing and managing a talented team of professionals, and a highly effective collaborator with demonstrated experience in stakeholder management and developing cross-functional partnerships. The Director must be open-minded, clear in providing direction, and committed to meeting not only the goals of our clients, but also ensuring we do the right things to address the needs of our customers.

■ Education

<Minimum>

Bachelor’s Degree

<Preferred>

Advanced Degree in a relevant field

■ Experience

<Minimum>

A minimum of 5 years of experience in:

• Working on or in support of commercial teams within the healthcare industry. 
• Leading delivery teams, including vendor management, planning, budgeting and forecasting
• Defining and/or delivering various elements of digital, multi-channel, or omnichannel marketing campaigns.
• Serving as a people manager with demonstrated experience developing/growing team members
• Demonstrated leadership and coordination of resources to deliver in line with a single cohesive strategy
• Experience in managing and influencing senior business stakeholders

<Preferred>

• Knowledge or experience with Agile ways of working
• Understanding key concepts associated with Content, Email Delivery and Automation, Website Assembly, and/or Digital Media optimization
• Understanding of Generative AI tools within the content creation domain
• Project Management including risk mitigation & planning associated with complex programs

■ Skills and Competencies:

<Minimum>

• Fluent in English and Japanese
• Energetic, self-motivated
• Excellent interpersonal, presentation, facilitation, and negotiating skills
• Demonstrated problem solving skills
• Collaborative
• Critical thinking
• Lead/Influence without authority
• Microsoft Office Proficiency
• Strong written and verbal communication skills and presentation skills including slide creation

<Minimum>

• Knowledge or understanding of the following tools:
  • Work Management Tools like JIRA or Workfront
  • Marketing Technology platforms like Salesforce Marketing Cloud, Adobe Experience Manager
  • CRM platforms like Veeva
  • GenAI Tools like Jasper, Firefly, GPT-4o, Claude

【Travel Requirements】

25% travel may be required both in Japan and internationally

【キャリアレベル / Career Level】

F

【勤務地 / Work Location】

Osaka or Tokyo

Date Posted

Closing Date

AstraZeneca embraces diversity and equality of opportunity.  We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills.  We believe that the more inclusive we are, the better our work will be.  We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics.  We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.