Associate Director, Data Analytics

Modifly is a team of innovators, data-driven strategists, and digital marketing experts accelerating growth for ambitious brands. We leverage cutting-edge tools and creative solutions to transform businesses and redefine the relationship between brands and their audiences.
At Modifly, you will join a culture powered by curiosity, collaboration, and a commitment to innovation. You’ll have the opportunity to work with talented teams that value fresh perspectives, seamless experiences, and the impactful use of data. Together, we create transformative strategies that optimize growth and deliver measurable results. The ideal candidate is a proactive problem-solver with a passion for data, strategy and  expertise in tagging, SEO and analytics. 
The Associate Director, Data Analytics at Modifly plays a critical role in helping brands maximize online performance. Our team combines technical precision with creative strategy to ensure campaigns are effectively tracked, and actionable insights are delivered.

Responsibilities:

• Optimize website performance and manage Google Business profiles for large-scale enterprises.
• Conduct keyword research, site audits, and on-page optimizations to enhance search visibility.
• Monitor and analyze SEO metrics to identify growth opportunities and deliver strategic recommendations.
• Develop and implement Solution Design References (SDRs) for site redesigns and landing pages.
• Use Google Tag Manager (GTM) to create and manage tags and media pixels for accurate attribution.
• Coordinate tagging efforts across platforms like Meta, TikTok, and others to ensure seamless tracking and measurement.
• Leverage Google Analytics 4 (GA4) to analyze user behavior and performance metrics, building detailed and actionable reports.
• Provide data-driven insights to optimize website performance and enhance marketing strategies.
• Design and execute A/B and multivariate tests using tools like Adobe Target, Optimizely, or other platforms.
• Analyze test outcomes and provide recommendations to improve user experience and conversion rates.
• Partner with cross-functional teams to align on analytics and SEO strategies.
• Act as a technical liaison for media teams, ensuring tagging and tracking accuracy for campaigns.

Requirements:

• 6 + years of experience in digital marketing, web analytics or marketing data analysis
• Proficiency in Google Analytics 4 (GA4) and Google Tag Manager (GTM) for tracking and reporting.
• Proven expertise in SEO strategy and optimization, particularly for enterprise websites and local search.
• Experience in A/B testing using Adobe Target or Optimizely.
• Experience with SEO, tagging implementation and attribution for Meta and TikTok.
• Strong analytical skills and the ability to translate data into actionable insights.
• Excellent organizational, communication, and collaboration skills.
• Ability to lead digital analytics tracking strategies, including campaign tracking and media measurement. 
• Ability to work in a fast-paced environment, while managing multiple projects simultaneously.
• Proficiency with reporting and data visualization tools (Looker)

Additional Information:

• Candidates must reside in the Chicago or Cincinnati
• Full-time with flexible hybrid schedule working in office 2-3 days a week
• Full benefits including health, dental, vision
• 401K with a company match
• Flexible PTO
• 17 Paid Holidays

ABOUT MODIFLY
Who and Where We Are: We are a diverse team of strategist, media buyer, creative, operations, account and data collaborators spread out all over the United States with a shared goal.‍
What We Do: We harness the powers of modern media to build connections between brands and consumers for the purpose of driving revenue and growth.‍
How Long We’ve Been Doing It:  We’ve been at this since 2017 and continuously evolve our approach to meet developing trends, while inspiring some of our own, along the way.‍
How We Do It:  We start by listening, learning and collecting information. Next, we build out a customized plan with design meaningful content and artfully manage its distribution. The result? Data-driven, creative campaigns broadcast over modern media channels that create deep consumer relationships while delivering measurable insights into the impact on your brand’s performance.‍
Why We Do It: Our motivation is rooted in innovation. We are change agents with a passion to help brands leverage emerging technology to unlock modern solutions.