Yield Analyst / Programmatic Analyst

About TripleLift

We're TripleLift, an advertising platform on a mission to elevate digital advertising through beautiful creative, quality publishers, actionable data and smart targeting. Through over 1 trillion monthly ad transactions, we help publishers and platforms monetize their businesses. Our technology is where the world's leading brands find audiences across online video, connected television, display and native ads. Brand and enterprise customers choose us because of our innovative solutions, premium formats, and supportive experts dedicated to maximizing their performance.

As part of the Vista Equity Partners portfolio, we are NMSDC certified, qualify for diverse spending goals and are committed to economic inclusion. Find out how TripleLift raises up the programmatic ecosystem at triplelift.com.

Job Overview:

We are looking for a detail-oriented and data-driven Yield Analyst with a focus on publisher-side yield optimization in the programmatic advertising space. The ideal candidate will have expertise in managing and maximizing revenue from programmatic ad inventory, with a focus on supply-side platforms (SSPs), private marketplaces (PMPs), and direct publisher partnerships. As a Yield Analyst, you will be responsible for analyzing inventory performance, optimizing yield strategies, and ensuring our publisher partners achieve their revenue goals.

This is an exciting opportunity for someone passionate about maximizing the value of publisher ad inventory and working closely with a collaborative team in a dynamic, fast-paced environment.

Key Responsibilities:

• Yield Management & Optimization: Monitor, analyze, and optimize programmatic ad inventory across multiple SSPs and exchanges to maximize yield for publishers.
• Revenue Forecasting & Reporting: Develop and deliver regular reports on revenue performance, impressions, eCPMs (effective CPM), fill rates, and inventory utilization, and provide actionable insights for yield improvements.
• Inventory & Pricing Strategy: Work closely with the product and supply teams to optimize pricing strategies for programmatic inventory, ensuring proper management of floor prices, private marketplace deals, and remnant inventory.
• Bidstream & Auction Analysis: Analyze bidstream data to identify trends, anomalies, and opportunities to enhance bidding performance, increase competition, and maximize publisher revenue.
• Ad Quality & Placement Optimization: Ensure high-quality ad placements that maximize revenue without compromising user experience, brand safety, or ad relevance.
• Partnership Collaboration: Collaborate with internal teams and external partners (Publisher Client Services, Publishers, Product) to ensure that demand sources are fully leveraged, inventory is being fully monetized, and revenue goals are met.
• Troubleshooting & Issue Resolution: Identify and address issues related to ad delivery, revenue leakage, or technical problems that may impact yield optimization, collaborating with internal technical teams to resolve them.
• Market Intelligence & Trend Analysis: Stay up-to-date on the latest trends in programmatic advertising, particularly from a publisher perspective. Benchmark yield performance against industry standards and competitors to suggest new strategies.
• Continuous Improvement: Continuously improve and refine yield management practices, leveraging data, new technologies, and best practices to optimize monetization efforts.

Qualifications:

• Education: Bachelor’s degree in Business, Marketing, Data Science, Economics, or a related field.
• Experience: 2-4 years of experience in publisher-focused programmatic advertising, yield optimization, or related data analytics roles. Familiarity with SSPs, RTB, and header bidding is a must.
• Skills:
  • Strong analytical skills with the ability to assess and interpret large datasets to inform decision-making.
  • Proficiency with data analysis and reporting tools (Excel, SQL, Tableau, Looker, PowerBI, etc.).
  • Deep understanding of the programmatic ad tech ecosystem, including SSPs, RTB, PMP, header bidding, and auction mechanics.
  • Knowledge of key programmatic metrics, such as eCPM, fill rate, ad latency, and inventory yield.
  • Excellent problem-solving skills with the ability to troubleshoot and resolve technical issues quickly.
  • Strong communication skills to explain complex yield strategies and performance data to non-technical stakeholders.
  • Ability to work collaboratively with cross-functional teams (sales, product, account management, and external partners).
• Technical Knowledge: Familiarity with ad tech platforms such as Google Ad Manager, OpenX, PubMatic, Rubicon, etc.
• Preferred Skills: Experience with data visualization tools (e.g., Tableau, Power BI), Python, R, or other data manipulation tools for advanced analytics.

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Life at TripleLift

At TripleLift, we’re a team of great people who like who they work with and want to make everyone around them better. This means being positive, collaborative, and compassionate. We hustle harder than the competition and are continuously innovating.

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Diversity, Equity, Inclusion and Accessibility at TripleLift 

At TripleLift, we believe in the power of diversity, equity, inclusion and accessibility. Our culture enables individuals to share their uniqueness and contribute as part of a team. With our DE&I initiatives, TripleLift is a place that works for you, and where you can feel a sense of belonging and support. At TripleLift, we will consider and champion all qualified applicants for employment without regard to race, creed, color, religion, national origin, sex, age, disability, sexual orientation, gender identity, gender expression, genetic predisposition, veteran, marital, or any other status protected by law. TripleLift is proud to be an equal opportunity employer.

Learn more about our DEI efforts at https://triplelift.com/diversity-equity-and-inclusion/

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