Senior Insight Analyst

Job Description:

• Perform data mining and analysis to provide actionable insights and improve conversion

• Collaborate cross-functionally to understand business requirements and translate them into actionable data solutions

• Support campaign planning and execution to deliver campaigns on agreed schedule and identify areas for automation to improve efficiency

• Consistently review and refine customer segmentation/tags to improve marketing effectiveness

• Develop and maintain dashboards using data visualization tools, and translate data into actionable insights to support decision making

• Provide advanced analytics support including machine learning and statistical modelling

• Work closely with Data Management Team and IT to identity valuable data sources from all touchpoints, and transform it into an analytical-friendly format to support analysis, digital journeys enhancement and process optimization

Requirements:

• Degree holder in IT/IS/Statistics/Business Administration or related disciplines.

• Min. 3 years experience in data analysis and CRM using large-scale database

• Solid knowledge and experience in free-hand SQL, Python and data visualization (e.g. Power BI and Tableau)

• Experience in marketing automation software/CRM tools (e.g. Salesforce, MS Dynamics, Adobe campaign etc.)

• Good knowledge of advanced analytics and ML techniques

• Positive and innovative learning attitude, proficient in problem-solving and stakeholder management

• Experience in different cloud technology such as AWS, Azure and GCP is an advantage

• Fluent in English, Cantonese and Mandarin