AVP-Advanced Analytics

Job Description:

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted.  No relocation is offered

At AT&T, we create connection – with each other, with what people need to thrive in their everyday lives and with the stories and experiences that matter.

Throughout its history, AT&T has reinvented itself time and time again. With the need for connection growing across our communities and across the globe, we are leading the charge with nationwide fast, reliable, and secure 5G, coupled with our growing, multigig fiber internet footprint.

At AT&T, we pride ourselves on being a company of trailblazers. We encourage our people to bring their authentic selves to work every day. And the commitment they bring to bettering our communities brings our core values to life.

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AT&T is in the process of reinventing the way in which we measure, report, and analyze the performance of our marketing campaigns across the marketing organization. This transformation requires a leader with a proven set of skills for building a practice and demonstrating the value of campaigns to the business through greater ownership and innovation, resulting in improved insights.

Position Overview:

The leader of our Next Generation Campaign Analytics function must have a proven track record standing up and leading teams of analysts and business practitioners. Additionally, the candidate must have experience partnering closely with the business and agency partners to capture requirements and support execution. This role will provide strategic insights and actionable recommendations to optimize marketing effectiveness and drive business growth. The ideal candidate will have a strong analytical background, a deep understanding of cross-channel marketing execution, and record of innovating with hands-on AI experience.

This is a pivotal leadership role where strategic vision, expertise in advanced analytics, and the ability to communicate insights effectively to senior stakeholders are critical.  This is a unique opportunity for a driven and experienced analytics leader to make a profound impact on our organization's marketing effectiveness and data-driven decision-making.

Key Responsibilities:

• Build and lead a high-performing team of collaborative and results driven data analysts and campaign specialists that drive actionable insights and continuous improvements across all campaign activities.
• Hold the marketing organization accountable for using the right data and analytics to support effective decision making and driving results.
• Connecting data and analytics to demonstrate cross-campaign performance that supports optimization at an initiative-level.
• Design and implement: 1) comprehensive analytics frameworks/strategies to evaluate the effectiveness of marketing campaigns, 2) dashboards, reports, and presentations that provide insights into campaign performance.
• Collaborate with marketing, sales, & product teams to: 1) align campaign strategies, analytics, & reporting with business objectives, 2) refine strategies based on data-driven intelligence.
• Act as a key evangelist for campaign analytics, translating complex data and findings into clear, actionable recommendations that enable senior leadership and cross-functional teams improve campaign ROI, customer acquisition, retention, and overall marketing performance.
• Drive innovation in campaign performance metrics, analytics tools, and reporting methodologies to ensure best-in-class campaign execution and impact tracking (e.g., embrace AI solutions).
• Ensure data accuracy and integrity by establishing and maintaining robust data collection and analysis processes.
• Govern teams & agency partners to ensure “one standard” for reporting processes & standards.
• Manage reporting and analytics costs of vendors/partners by establishing a central campaign analytics function within AT&T, inclusive of request intake (e.g., Ad Hoc).
• Mentor and develop team, fostering a culture of continuous learning and professional growth.

Required Skills & Qualifications:

• Bachelor's degree in Marketing, Statistics, Data Science, Business, or a related field. A Master's degree is preferred.
• Proven experience in senior leadership roles, with a track record of building & leading high performing campaign analytics functions inside large scale companies.
• Strong leadership and people management skills, with a history of mentoring and developing top talent.
• Experience within or working closely alongside large agency groups (e.g., holding companies).
• Experience managing budgets and business cases for a reporting and analytics function.
• Exceptional analytical skills with the ability to interpret complex data and provide actionable insights through the lens of a marketer.
• Strong proficiency in data analysis tools and software (e.g., SQL, Tableau, PowerBI, R, Python).
• Deep expertise in A/B testing, segmentation analysis, predictive modeling, and advanced campaign measurement methodologies.
• Knowledge of digital marketing channels, including SEO, SEM, social media, email marketing, and display advertising.
• Strategic thinker with a track record of developing and executing successful campaign measurement strategies, including optimization of campaigns while in flight.
• Strong collaborator, with the ability to successfully work cross functionally with all levels of the organization.
• Excellent communication and presentation skills, with the ability to evangelize campaign analytics insights to diverse audiences, including senior leadership and non-technical stakeholders.
• Highly analytical with a comprehensive knowledge of the campaign analytics landscape, including methodologies, platforms, tools, agencies, and what “best in class” looks like.
• Strong problem-solving skills and a proactive approach to identifying and addressing business challenges.
• Deep understanding of marketing campaigns, what the drivers are of success for them, and ability to make recommendations for campaign optimization based on analysis.
• Ability to work in a complex and fast-paced environment, managing multiple priorities while delivering results.

Our AVP-Advanced Analytics earn between $231,700 - $347,500 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining our team comes with amazing perks and benefits:

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’ll be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you’re at in your career trajectory, you’ll be rewarded by the impact that comes with making a difference in the lives of millions.

With AT&T, you’ll be a part of something greater, do incredible things and be rewarded with a chance to change the world.

AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, State, and local laws.

Ready to close the deal on a career with AT&T?

Apply today.

This position is located in Dallas (TX).  

This position is office based. Some travel is required. 

AT&T is an Affirmative Action/Equal Opportunity Employer, and we are committed to hiring a diverse and talented workforce.  EOE/AA/M/F/D/V

Weekly Hours:

40

Time Type:

Regular

Location:

Dallas, Texas

Salary Range:

$231,700.00 - $347,500.00

It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.