CRM Data Analytics Manager

     

JOB DESCRIPTION:

ROLES & RESPONSIBILITIES

Core job responsibilities:

Main responsibilities:
• Support strategic campaign planning activities including acquisition and redemption forecasting; develop campaign performance reporting and analysis
• Generating detailed analyses including leading all ad hoc analysis requested by senior leadership and brand management stakeholders.
• Auditing/Identification and optimization of campaign strategies and other factors impacting program performance. Identification of trends, issues, gaps and performance improvement opportunities across all CRM programs on a continuous basis.
• Document and quantify the impacts of changes to the CRM business model.
• Create and lead the dissemination of monthly dashboard reporting used to measure program performance.
• Work cross-functionally and departmentally as the SPOC regarding all technical/dataoriented enterprise initiatives impacting CRM. The position acts as a lead consultant to the CRM organization in the development of test plans/strategies to optimize results.
• Support the CRM business plan and budget development process and forecasting, including identification of the impacts of operational and policy changes, enterprise initiatives, changes in strategy, methodology, acquisition channel mix and other factors.
• Develop and implement requirements and functionality to enhance the existing data infrastructure, including working with external vendors to acquire, manage and utilize customer data and serves as the primary POC for CRM in all aspects of data.
• Analyze and proactively identify methods and opportunities for leveraging new database platform capabilities working closely with the IT and Comex teams.
• Support all data requirements needed for customer research initiatives. Work with internal/external stakeholders to identify sampling requirements and isolate/provide customer data for research targeting.
• Serve as a POC for brand stakeholders to develop and validate test design and results.
• Demonstrate a detailed knowledge and understanding of data architecture.
• Demonstrate a detailed knowledge and understanding of data architecture.

MINIMUM BACKGROUND/ EXPERIENCE REQUIRED

Requirement:
• 8 - 10 years business experience including heavy emphasis on analytics or equivalent combination of education and experience. Relevant functional backgrounds included: CRM, Marketing Analysis, Marketing Response Modeling, Database Marketing/Operations, or Statistical Modeling & Forecasting.
• Relevant business experience required with demonstrated understanding of database marketing strategies.
• Proven success in presenting complex data to non-technical, senior leaders in an organization.
• Strong verbal and written communications skills including the ability to translate complex data and findings into clear, concise language and actionable insights suitable for a variety of audiences including executive leadership.
• Excellent problem-solving skills along with the ability to understand and apply analytical judgment.
• Ability to break down complex problems into manageable goals and actions.
• Proven ability to navigate complex organization and build collaborative relationships across departmental lines.
• Ability to recommend and apply new reporting and analytical tools for the organization.
• Solid understanding of business planning, marketing testing and reporting methodology.
• Ability to multi-task and work under tight and/or shifting deadlines; Ability to prioritize tasks based on business impact and manage time appropriately within a fast-paced environment.

• Technical Skills:
o Experience working with Salesforce Cloud platform (Service Cloud, Marketing
Cloud, Social Cloud) strongly preferred.
o Expertise required of modeling tools, transactional and SKU-level data, CRM
technologies, and segmentation/targeting strategies.
o Advanced proficiency with Word, Access, PowerPoint and Excel is essential.
o Familiar with processing mapping tools, such as Visio.
o Experience with marketing database platforms and campaign management tools required.
o Understanding of ROI principles is strongly preferred.
o Statistical programming (e.g., SAS), database querying (e.g., SQL), and Business Intelligence tools (e.g., Tableau, PowerBI).

MINIMUM EDUCATION REQUIRED
- Bachelor’s Degree or Above

     

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

     

JOB FAMILY:

Sales Support & Administration

     

DIVISION:

ANI International Nutrition

        

LOCATION:

Vietnam > Ho Chi Minh City : Me Linh Point Tower

     

ADDITIONAL LOCATIONS:

     

WORK SHIFT:

Standard

     

TRAVEL:

Not specified

     

MEDICAL SURVEILLANCE:

Not Applicable

     

SIGNIFICANT WORK ACTIVITIES:

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)