Data Analyst - Insights (Paid Marketing Optimization)

We power people’s progress.

At Preply, we’re all about creating life-changing learning experiences. We help people discover the magic of the perfect tutor, craft a personalized learning journey, and stay motivated to keep growing. Our approach is human-led, tech-enabled - and it’s creating real impact. So far, 90,000 tutors have delivered over 20 million lessons to learners in more than 175 countries. Every Preply lesson sparks change, fuels ambition, and drives progress that matters.

Meet the team!

At Preply, we're growing a talented Data Team to empower top-notch decision-making across our organization. Our team collaborates closely with various other chapters - including product, business, and platform - leveraging analysis, experimentation, causal inference, and machine learning.

You’ll be embedded in cross-functional teams, partnering with our MarTech Product Manager, Marketeers, Tech Leads, and the Data Strategy team. Check out our Tech Radar to see the tools and technologies we love using at Preply!

What you’ll be doing:  

• Own and design Preply’s marketing performance dashboard in Looker, ensuring it serves as the single source of truth for decision-making
• Build a dashboard experience that supports the budget steering process, weaving together insights from multiple measurement frameworks (e.g., MMM, attribution, incrementality) even when those insights are conflicting
• Make sense of marketing measurement outputs provided by the Data Science team and help stakeholders interpret trade-offs across channels
• Set up and lead weekly steering meetings with stakeholders to align on findings, identify gaps, and make data-informed budget and strategy decisions
• Leverage SQL and LookML to build custom data models and explorers for self-serve analytics
• Collaborate closely with channel owners and data scientists to drive performance and clarity in reporting

What you need to succeed:

• Proven experience with marketing analytics, including MMM, attribution, and incrementality testing
• Comfort working with ambiguous data, and ability to guide stakeholders through uncertainty with clear recommendations
• Strong proficiency in SQL
• Experience with Looker, including hands-on use of LookML to build and maintain dashboards and data models
• Experience in environments with cross-device user behavior (web and app), and understanding of tracking complexities across platforms
• Excellent communication and storytelling skills, able to distill complex analyses into simple, impactful narratives

Nice to have:

• Experience with SKAN (StoreKit Ad Network) and privacy-preserving attribution methods on iOS
• Familiarity with experimentation platforms, uplift modeling, or Bayesian methods

Why you’ll love it at Preply:

• An open, collaborative, dynamic and diverse culture;
• A generous monthly allowance for lessons on Preply.com, Learning & Development budget and time off for your self-development;
• A competitive financial package with equity, leave allowance and health insurance;
• Not in Barcelona? We offer an attractive relocation package to join us in our Preply Barcelona Hub;
• Access to free mental health support platforms;
• Access to Gympass-partnered wellness and gym centers throughout Spain to promote and support well-being and physical health; 
• The opportunity to unlock the potential of learners and tutors through language learning and teaching in 175 countries (and counting!).

Our Principles:

• Care to change the world - We are passionate about our work and care deeply about its impact to be life changing.
• We do it for learners - For both Preply and tutors, learners are why we do what we do. Every day we focus on empowering tutors to deliver an exceptional learning experience.
• Keep perfecting - To create an outstanding customer experience, we focus on simplicity, smoothness, and enjoyment, continually perfecting it as every detail matters.
• Now is the time - In a fast-paced world, it matters how quickly we act. Now is the time to make great things happen.
• Disciplined execution - What makes us disciplined is the excellence in our execution. We set clear goals, focus on what matters, and utilize our resources efficiently.
• Dive deep - We leverage business acumen and curiosity to investigate disparities between numbers and stories, unlocking meaningful insights to guide our decisions.
• Growth mindset - We proactively seek growth opportunities and believe today's best performance becomes tomorrow's starting point. We humbly embrace feedback and learn from setbacks.
• Raise the bar - We raise our performance standards continuously, alongside each new hire and promotion. We build diverse and high-performing teams that can make a real difference.
• Challenge, disagree and commit - We value open and candid communication, even when we don’t fully agree. We speak our minds, challenge when necessary, and fully commit to decisions once made.
• One Preply - We prioritize collaboration, inclusion, and the success of our team over personal ambitions. Together, we support and celebrate each other's progress.

Diversity, Equity, and Inclusion:

Preply is committed to creating a diverse and inclusive environment where people from all backgrounds can thrive. Different opinions and viewpoints are key ingredients in our success as a multicultural Ed-Tech company. 

Preply will consider all applications for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or veteran status. Together, we are The World Class.

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