Customer Insight & Research, Principal (Senior Manager)

At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.

It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.

And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives. 

So if you believe in inspiring a better future, read on.

About the Role

At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.
It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.
As part of the Existing Customer Marketing, Research and Insights team, you’ll play a vital role in advancing this movement. By truly integrating internal customer data with external research, you will help to craft delightful experiences that customers have with AIA.

Support Head of Research & Insights to achieve the assigned goals by leveraging customer insights from both internal customer data and external customer research.

The successful candidate will play a pivotal role in linking existing customer data and insights with external customer research and insights. This role requires a strategic thinker with a strong analytical background and the ability to translate data into actionable business strategies.

• Data Integration: Combine internal customer data with external research to create a comprehensive view of customer behavior and preferences.
• Insight Generation: Develop deep insights into customer needs, motivations, and trends by analyzing both internal and external data sources.
• Strategic Recommendations: Provide actionable recommendations to senior management based on insights derived from data analysis.
• Collaboration: Work closely with cross-functional teams, including customer & marketing, product development, and sales, to ensure insights are integrated into business strategies.
• Reporting: Create and present detailed reports and dashboards that communicate key insights and trends to stakeholders.
• Market Research: Conduct and oversee external market research projects to gather additional customer insights.
• Trend Analysis: Monitor industry trends and competitor activities to identify opportunities and threats.
• Customer Segmentation: Develop and refine customer segmentation models to better understand and target key customer groups.
• Data Quality: Ensure the accuracy and integrity of data by implementing best practices for data management and analysis.

Job Requirements:

• Bachelor’s degree in Marketing, Business, Statistics, or a related field. A Master’s degree is preferred.
• Strategic thinker with a customer-centric mindset.
• Strong analytical and problem-solving skills.
• Detail-oriented with a focus on data accuracy.
• Ability to translate complex data into clear and actionable insights.
• Proficiency in data analysis tools (e.g., SQL, R, Python).
• Experience with data visualization tools (e.g., Tableau, Power BI).
• Excellent knowledge and proven record in project management / execution
• Excellent communication and presentation skills.
• Ability to work collaboratively in a fast-paced team environment.
• Can work with ambiguity and mange change effectively.

Others:

• You are required to obtain relevant license if your job involves in regulated activities

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.