Director, Marketing CCL and PACs Intelligence Integrated Data Management and Operations

Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

Relocation Provided:

Job Posting End Date:

April 18, 2025

Shift:

Job Description Summary:

The Coca-Cola Company has been on a journey to build a networked global organization across more than 200 countries, combining the power of scale and deep local knowledge to drive sustainable growth. A vital element of this networked organization is Enterprise Services, which operates alongside the Center Domains/Functions and Operating Units. Enterprise Services serves as the backbone of our operational framework, delivering enterprise-wide scaled solutions and services.

This role sits within the Marketing, Customer & Commercial Leadership (CCL), and Public Affairs & Communications (PACS) Intelligence team within Enterprise Services. This team is dedicated to providing data and analytics solutions at scale, enabling cross-enterprise stakeholders in Marketing, CCL, and PACS to monitor business and brand performance and make more informed, data-driven decisions to foster topline growth and competitive advantage.

As we continue to enhance our capabilities in global Marketing and PACS data & analytics intelligence, we are focused on driving further end-to-end development of our intelligence from data capture to consumption. This effort aims to deliver distinctive, competitively advantaged scalable data and analytics measurement while ensuring operational excellence and service delivery are at the core of this transformation.

  

What You’ll Do for Us  

The Director Marketing, CCL & PACS Intelligence Integrated Data Management and Operations will be responsible for the integrated data management, operations, planning and orchestration across the end-to-end Marketing & PACS data and analytics product intelligence suite across category, innovation marketplace performance, consumption, purchase, integrated marketing communications, end-to-end experiences and PACS for The Coca-Cola Company.  

This role will be responsible for identifying the essential data integration and technology requirements needed to develop, sustain, and expand the data and analytics suite of solutions as defined by the broader team. This leader will collaborate closely with Enterprise data and technology partners to ensure the successful execution and implementation of foundational data connections and technologies.

PRIMARY RESPONSIBILITIES

• Lead the management, governance, and integration of end-to-end intelligence suite, aligning and collaborating with the enterprise data and technology strategy and team.
• Facilitate easy access to data across the Company by driving data democratization and simplification in partnership with enterprise data and technology team.
• Lead key external global agency partnerships, defining the priority partners to unlock and bring the best from the outside in across the data and analytics landscape.
• Design and implement user-centered personas and holistic data and analytics tools to enhance data fluency and user satisfaction.
• Lead Marketing & PACS Intelligence data operations, orchestration, prioritization, backlog management and delivery effectiveness.
• Design and operationalize operating effectiveness KPIs and tracking for maximum use and democratization across intelligence solutions for full enterprise data leverage.
• Lead, develop and nurture partnership across enterprise and domain-led data strategy needs with business domains and data and tech services cross-functional partners, inspiring a culture of continuous improvement, adaptability, and personal accountability. Model a high-performing engagement team culture that drives transformational impact.

 

Qualification & Requirements  

Data and technology expertise:

• Advanced data management: Expertise in data governance, data integration, data quality, and data architecture.
• Data analytics platforms: Proficiency with analytics platforms such as Power BI and other business intelligence tools.
• Cross-functional data & technology collaboration: Demonstrated ability to collaborate across multiple functions, teams and external vendors to achieve technology and data integration goals.

Strategic planning & process governance:

• Expertise in strategic planning and project management to establish operational efficiencies.
• Ability to define and track metrics and OKRs to drive prioritization and ensure continuous strong solution delivery.
• Strong skills in connecting the dots, identifying, and implementing best practice processes for integration to ensure optimal outcomes.

Innovation & complexity: 

• Creativity in conceptualizing new methods, techniques, and processes for increased efficiency and integration across vertical product-focused teams.
• Proficiency in stakeholder management to enhance understanding, adoption, and full utilization of plans.
• Analytical problem-solving skills to propose creative, modern solutions or advancements within the job area/function.
• Adept design thinking across multiple user personas to ensure products and solutions will be fit-for-purpose and most relevant and usable across stakeholder base.

Communication & influence:

• Excellent organizational, verbal, and written communication skills with a focus on simplification and storytelling.
• Proven ability to cultivate strong partnerships cross-functionally and with external agency partners.
• Competence in integrating and connecting multiple, disaggregated data points into compelling and cohesive products and systems.
• Skilled in effectively influencing and navigating within a matrixed organization structure.

Leadership Capability:

• Leads by example driving strategic and sustainable operational impact.
• Consistently models growth behaviors of being the role model, setting the agenda and helping people be their best selves inspiring next level of leadership across the team.
• Acts as a change agent, influencing belief and adoption.
• Demonstrates high emotional intelligence, resiliency, and adaptability.
• Thrives in ambiguity and proactively leverages the opportunity for iterative progress.

RELATED WORK EXPERIENCE

• Minimum of 10 years of relevant experience, ideally in international settings leading culturally diverse teams.
• Experience managing teams and agency partners in delivering complex data management projects.
• Experience developing and managing self-service digital tools/platforms leveraging data & analytics and technology solutions.
• Experience in agency/consulting/client-services preferred.
• Experience building data and analytics solutions and/or leveraging data and analytics solutions as a business user within marketing or another function preferred but note required.
• Strong background in strategic planning, design thinking, and agile methodologies.
• Proven experience in developing and operationalizing both strategic and executional plans, with a blend of short-term and long-term perspectives.
• Excellent project management skills with familiarity in project management software (e.g., Microsoft Project, Smart Sheets, Trello, etc.).
• Passion for influencing the adoption of new transformational solutions, approaches, and services.

Education Requirements

• Bachelor's Degree required; MBA or Advanced Degree preferred.

 

What We Can Do For You  

• Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Simply, Fairlife & Topo Chico.
• Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurant.

Skills:

Analytical Thinking, Brand Positioning, Brand Storytelling, Channel Management, Channels Strategy, Communication, Competitive Assessments, Consumer Segmentation, Consumer Trends, Decision Making, Digital Media Strategy, Group Problem Solving, Leadership, Market Research, Media Planning, Microsoft Office, Quantitative Research, Retail Marketing Strategy, Social Media Strategies, Syndicated Research, Waterfall Model

Pay Range:

$160,000 - $186,000

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.