Sales Development Representative

Sales Development Representative Job Description

Expected start date

ASAP (position is open if you can still read this)

Positions Open

02

Experience required

Fresh to 02 years of working in a rapid startup environment

Education required

Education is flexible; however, a background in engineering is a plus

Salary package

• Competitive salary and benefits package

• Monthly performance-based increments & cash bonuses

Perks

• Opportunity to work & grow with a Y-Combinator backed Founder who has been doing startups for more than a decade

• More than 90% of customers are based in the USA (get exposure working on cutting-edge/disruptive tech)

• Opportunity to travel abroad and gain invaluable exposure 

  • We have offices in Pakistan, Qatar & America.

• Experience Hyper-growth in your career based on the Silicon Valley mindset 

• A strong base salary

• Flexible working hours

• High performance oriented and resilient work environment / workstation

• Company Issued Laptops/ Electronic Devices based on need and performance

• Free Food ( Breakfast / Lunch / Dinner/ Snacks/ Fruits and Beverages)

• 24/7 Access to the office

• Performance base paid cool-off period

• Dedicated time / Access to a plethora of Learning Resources

• Knowledge base mini library present at the office

• Fastest network (internet) in Pakistan

• Medical insurance, treatment and employee care for astronauts

• Overnight Stay Facilitation: Sleeping pods and Lockers

• Recreational activities / trips

• Highest Grade Massage Chairs

• Gaming corner - PS5

• Insured parking space

• Support team available for facilitation of employees

• Taxation, Accounts and legal assistance for the employees.

• The best work culture/team environment in the world! Primed to set you up for either running your own company or being a C-Level Executive in one.

Location

• Full-time - Islamabad, Pakistan (F-7 Markaz)

• This position requires you to travel Internationally to the MENA region and beyond if necessary. 

About Cowlar

Cowlar is a venture-funded, Y-combinator start-up creating & delivering world-class engineering products and solutions in Retail, Industrial Automation, Enterprise Software Internet of Things (IoT), Machine Learning, Robotics, Industry 4.0, and associated fields. Our exceptional team uses engineering best practices and a first-principles approach to solving complex problems and delivering enterprise-scale projects at warp speed. 

With a culture that empowers big ideas and a focus on making our people the best version of themselves through continuous upskilling and enablement, we believe this is a place where exceptional talent comes together to make magic happen across multiple verticals. We’re looking for like-minded people who understand our mission and are willing to become part of the journey. 

We’re looking for people who are not afraid of learning something new, who focus on hypergrowth, teach others what they have learnt and uphold the culture of the company. The ideal candidate should be self-driven and motivated. We want to work with people who realize their own potential and can execute quickly. We do not compromise on quality and your role should be to raise the bar and motivate others to be at their best. 

Important Further Reading:

We value our culture above all else - Please go through this Culture Document carefully to understand our culture, values and what we represent. 

Check out our website: cowlardesignstudio.com

To learn more about the type of work we have done.

Primary Responsibilities

1. Lead generation: Identifying potential customers through various methods such as research, social media, and networking. Maintain leads across multiple verticals, products & solutions.

2. Outreach: Contacting potential clients via cold calling, emails, or social media to introduce the company's products or services.

3. Qualification: Assessing whether leads meet the criteria to become valuable customers by asking targeted questions and gathering relevant information. Brainstorm and decide on lead qualification metrics to properly qualify leads

4. Appointment setting: Scheduling meetings or demos between qualified leads. Have the base domain knowledge to to intelligibly communicate and explain a technical product/solution/service to the client.

5. Market research: Staying informed about industry trends, competitors, personnel and target markets to better understand potential clients' needs. Creating documents (Sheets, Docs) to effectively compare subjects of research and clearly synthesize information to identify key information.

6. CRM management: Maintaining accurate records of all interactions, leads, and prospects in the company's CRM System. Utilizing best practices and taking  initiative to continuously improve the CRM System & Sales Processes.

7. Sales Automation: Using tools and scripts to automate processes that will create a streamlined experience for both the company and the clients.

8. Developing Product knowledge: Increasing end to end domain knowledge to understand Cowlar's offerings, features, and benefits to effectively communicate with potential clients.

9. Technical understanding: In a company like Cowlar, SDRs would need to grasp technical concepts related to their specific technology and industry to effectively communicate with potential clients.

10. Collaboration: Working closely with the marketing team to align messaging and with account executives to ensure smooth handoffs of qualified leads.

11. Performance tracking: Monitoring key performance indicators (KPIs) such as number of calls made, emails sent, meetings scheduled, and conversion rates among other metrics to ensure there is a data driven feedback loop that informs process improvement decisions.

12. Client education: Providing initial information about Cowlar's services, such as how their technology works and benefits potential customers. Effectively answering any questions regarding the company, maintaining a record of FAQs. Escalate questions that you do not know the answer to to the relevant team member.

13. Objection handling: Addressing initial concerns or questions from potential clients about the service, pricing, or integration with their existing systems.

14. Commercial Material Creation: Developing compelling visual and video content to showcase Cowlar's offerings effectively. This involves:

    1. Graphic Design: Utilizing software like Figma and Google Slides to create visually appealing and informative slide decks, infographics, and other graphical assets. These materials should effectively communicate Cowlar's value proposition, product features, and benefits to potential clients.

    2. Video Production: Using video editing software such as Adobe Premiere Pro to produce high-quality demonstration videos. These videos should showcase Cowlar's products and solutions in action, highlighting key features and benefits.

    3. Script Writing and Storyboarding: Create engaging scripts and plan the structure for slide decks and demo videos. Develop a compelling narrative that highlights Cowlar's value, addresses pain points, and showcases product functionality. Strategically sequence information, visual elements, and key messages to create impactful presentations that resonate with the target audience.

    4. Visual Storytelling: Employing effective visual storytelling techniques to make complex technical concepts accessible and engaging to a wide range of audiences, from technical experts to C-suite executives.

    5. Brand Consistency: Ensuring all created materials adhere to Cowlar's brand guidelines, maintaining consistency in visual style, tone, and messaging across all commercial materials.

    6. Feedback Integration: Collaborating with sales, marketing, and product teams to gather feedback on created materials and iteratively improve their effectiveness.

    7. Asset Management: Organizing and maintaining a library of created commercial materials for easy access and reuse by the sales team.

15. Effective Communication Across All Levels: Communication is the lifeblood of successful sales development. Communication is like Oxygen

    1. As an SDR at Cowlar, you'll be expected to masterfully adapt your communication style to engage a wide spectrum of audiences, from frontline employees to C-suite executives. This role requires the ability to articulate Cowlar's value proposition clearly and persuasively across various platforms, including phone, email, in-person meetings, and video calls. You'll need to translate complex technical concepts into easily understandable benefits, tailoring your message to resonate with different industry verticals and decision-maker roles.

    2. Equally important is your ability to listen actively and relay critical information back to the technical team. After commercial meetings, you'll be responsible for clearly communicating prioritized client requirements and market feedback. Remember, in this role, communication is like oxygen - it must flow constantly and efficiently between all stakeholders to keep the sales process alive and thriving. Your capacity to maintain this continuous flow of clear, concise, and relevant information will be crucial to your success and the company's growth.

Requirements

General Requirements:

1. Educational background is flexible; engineering or software-related field is advantageous

2. High-energy individual with a consistently positive attitude

3. Experience working with international teams

4. Excellent written and verbal communication skills

5. Demonstrated ability to multitask, prioritize, and manage time effectively

6. Highly motivated, driven, and self-starting individual capable of immediate productivity

7. Thrives in fast-paced environments and comfortable with ambiguity

8. Strong process improvement skills to evolve the role alongside business changes

9. Professional proficiency in English is required; ability to navigate professional conversations in Arabic is a significant advantage for opportunities in Cowlar's GCC Outreach (Cowlar has an office in Doha, Qatar)

10. Adaptability to learn new tools and technologies quickly

Sales-Specific Requirements:

1. Proven ability to pitch, persuade, and propagate our vision, captivating audiences with compelling narratives about our groundbreaking initiatives

2. Natural talent for establishing and nurturing professional relationships

3. Ability to create professional grade commercial material (Presentations, Documents, Videos)

4. Technical background highly preferred, enhancing ability to understand and contribute to our innovation-driven environment

5. Proficiency in CRM systems and Excel, with a talent for creating impactful presentations

6. Experience in managing inbound sales inquiries and leads

7. Understanding of Smokescreen MVP concepts, with ability to create such material for commercial engagements

8. Skill in qualifying leads and identifying decision-makers within target companies

9. Ability to handle objections and address client concerns effectively

10. Experience in social selling and leveraging platforms like LinkedIn for B2B sales

Necessary Skill Set:

1. Experience with Figma and Google Slides. You should be able to create beautiful looking commercial material that efficiently gets the point across

2. Experience with Video Editing Softwares (Adobe Premiere-Pro)

   1. A picture is worth a thousand words, a video is worth a million, a pro level video is 10 million. You should be able to direct what types of demo videos have to be shot for feature demos and explainer videos and professionally edit them as well.

3. Experience and Expertise with Google Sheets

4. History of using CRM & Sales Pipeline tools

5. Proficiency in using sales engagement platforms 

6. Familiarity with analytics tools to track and improve outreach effectiveness

7. Strong research skills for identifying potential clients and gathering relevant company information

8. Ability to create and optimize email sequences and cadences for outreach campaigns

Preferred Characteristics

1. Exceptional communication skills, both written and verbal, tailored to diverse audiences

2. Strong project management and reporting skills, with a focus on cross-functional collaboration

3. Persistent and action-oriented, with a bias towards rapid execution

4. Adaptable and quick to learn new technologies and methodologies

5. Ability to balance quality work with efficient delivery

6. Organized and detail-oriented, ensuring high-quality output

7. Anticipates potential issues and plans accordingly

8. Embraces the company's culture of rapid growth and innovation

9. Capable of making sound decisions quickly, especially under pressure

10. Shows initiative in identifying and solving problems without constant supervision

11. Solution-oriented approach with strong prioritization skills

12. Excellent problem-solving abilities, including technical debugging when necessary

13. Strong time management skills and ability to meet deadlines

14. Innovative thinker, capable of developing creative solutions

Personal Characteristics

1. Resilient mindset with the stamina to persevere through challenges

2. Self-disciplined with a consistent work ethic and the courage to address issues directly

3. Nimble problem-solver, adept at developing creative solutions in a fast-paced environment

4. Proactive in seeking and providing constructive feedback

5. Committed to continuous learning and self-improvement

6. Team player who values collective success over individual accolades

7. Accountable for own work and responsible in exercising professional freedom

8. Demonstrates integrity and builds trust through consistent, reliable performance

9. Exhibits high energy and maintains a positive attitude in all situations

10. Contributes to a respectful work environment, valuing diversity of thought and background

11. Collaborative mindset with a focus on achieving team goals

12. Highly adaptable and flexible in the face of changing priorities and environments

13. Unwavering commitment to quality and customer satisfaction

14. Self-motivated to complete tasks independently while excelling in team settings

15. Resilient and persistent, with the stamina to overcome challenges

16. Strong ethical foundation with the courage to address issues directly

17. Curiosity-driven, with a passion for continuous learning and self-improvement

18. Strong interpersonal skills, able to build rapport with diverse stakeholders

19. Detail-oriented while maintaining a strategic perspective

How to apply

Visit  work.cowlar.com and apply to the available position
OR
Email careers@cowlar.com with Subject: [Your Name] - [Position]

Note: We strongly recommend preparing a portfolio to accompany your resume. This portfolio should be a comprehensive showcase of your skills, experiences, and history of execution. Please include:

1. Examples of your best work in sales development, lead generation, and client communication

2. Case studies or success stories from previous roles

3. Demonstrations of your technical understanding and ability to explain complex concepts

The format & length of the portfolio is completely up to you. Deciding such things are part of the test.

Remember, both the content and the presentation quality of your portfolio matter. This is your opportunity to demonstrate your attention to detail, creativity, and ability to create impactful materials key skills for this role.

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We care less about years of experience and more about your drive, problem-solving skills, initiative, work ethic, personal integrity, and creativity. A primary requirement for this role is an extraordinary knack for clear and concise communication. You can demonstrate that knack by explaining why you think our company is a good match for you