Marketing Data Specialist

Grow with Welch's!

Welch's is on a journey towards our bold ambition of being the global-leader of convenient, good for you fruit-based food and beverages. To turn this goal into a reality we need you and other exceptionally talented, agile, and innovative individuals who are eager to contribute to something extraordinary!

At Welch's, we're not just offering a job; we're inviting you to be a part of a vibrant, authentic, and inclusive culture where you not only belong, but also have the opportunity to unleash the best, most authentic version of you.

Position Summary:

As the Marketing Data Specialist on our Marketing Team, you will have the opportunity to make a significant impact collaborating closely across marketing and cross-functional teams. As part of this role, you will help play a role in delivering our digital blueprint, technical roadmap, and driving transformational growth.

The Data Specialist serves as the Subject Matter Expert (SME) for Marketing Data. This role focuses on managing product data processes, external managed services, and cross-functional collaborations to maintain data integrity across systems and retailer websites.

Where You'll Work

Our company in-office schedule is designed to maximize collaboration & relationship building balanced with flexibility and well-being with 3 days in office and Thursdays/Friday being remote, flex days.

***Welch's is moving to a brand new, state of the art space in Waltham, MA June 2025***

What You'll Do:

This role plays a critical part in driving Welch's multi-year digital transformation and enhancing product data management processes. As a Marketing Data Specialist at Welch's, reporting to the Director of Brand Marketing, you will oversee key projects such as:

• Contributing to the modernization and migration of Welch's legacy systems, adhering to a cloud-first strategy
• Managing Change for Product and Packaging Information Changes (PPIC)
• Overseeing Product Information Management (PIM) Integration and Digital Asset Management (DAM) systems
• Managing Infor Suite, including MRM, PLM, and Salsify
• Ensuring accurate data transfer to the Global Data Synchronization Network (GDSN) for warehouse inventory tracking
• Serving as the primary point of contact for Marketing and Sales teams to ensure correct product data setup for retailer item setups
• Managing the external Managed Services Team (e.g., Sitation), prioritizing tasks, and ensuring alignment with cross-functional teams
• Leading the New Item Setup & Syndication Process, ensuring accuracy in product data uploads and integration with core project timelines
• Maintaining product data accuracy across internal and external systems (e.g., retailer websites)
• Developing and optimizing cross-functional processes to ensure accurate and timely product data.
• Establishing and maintaining accurate data integrations of Master, Transactional, and Reporting data, ensuring seamless integration with the ERP systems

Who You Are:

• Demonstrates ability to foster positive work environments and build relationships across the organization, particularly within the Marketing, Supply Chain, Sales and IT Teams
• Highly motivated with an eagerness to learn new skills and a willingness to take a hands-on approach
• Capable of executing Welch's digital transformation, overseeing the implementation of business requirements and IT capabilities
• Strong analysis and resolution skills, with excellent organizational, communication, and data presentation abilities

What You'll Need:

• Bachelor's Degree, or equivalent work experience
• 2+ years of experience in the fields of Analytics, Data Science, or Strategy demonstrating the ability to derive insights offering marketing solutions
• Familiarity with digital marketing channels and tools such as Infor Suite -- Marketing Resource Management (MRM), Digital Asset Management (DAM), Product Lifecycle Management (PLM), and Product Information Management (Salsify)
• CPG Experience a plus!

What You'll Enjoy:

• Organization with a bold, clear purpose & vision for the future
• Inclusive Culture: Be a part of an inclusive workplace where you not only belong but also have the opportunity to be the best version of yourself
• Passionate Community: You are encouraged to have a voice, share your opinions, and have individual impact on the success of the business
• Hybrid work model: Flexible & collaborative work environment to maximize well-being & success
• Paid Time Off and Holidays: Available immediately for you to enjoy time away from the office to rest and recharge
• Paid Volunteer Time Off: 40 hours of paid volunteer time for all non-union employees
• Development & Advancement: Access to LinkedIn Learning as well as both formal and informal opportunities to develop and grow your career
• Compensation Package Consisting of Competitive Base Salary and Annual Incentive Plan (Bonus)
• 401K plan with Generous Company Match
• Flexible Benefits from your first day: Choose the benefits that meet your needs and preferences
  • Health, Dental & Vision Insurance
  • Health Savings Accounts
  • Life and accident insurance
  • Employee Assistance Programs
  • Tuition reimbursement program
  • Additional benefits available through Perks at Work
• Paid parental (and adoption) leave - Available after 12 months of employment

Welch's offers more than just a job - it's an opportunity to grow, innovate, and make a global impact with a passionate community.

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