Advanced Data Analytics Specialist

Why this job matters

Our ability to deliver brilliant, personalised experiences for all our 30m customers is fundamental to our future success. As a business we are investing extensively in the automation of our operations and networks, and in building our base management and data capabilities. This will allow us to take better decisions with data and to act on them in an automated way across all our customer interactions.   

Data driven automation and decision making has never been more important to EE.  It will allow us to create the best personal experiences for all our customers across our outbound, inbound assisted and digital channels. This chapter will create a new data capability for Consumer, overseeing the data architecture, tooling and frameworks our engineers and data scientists work with to build and deploy capability, the way we source our data and join it together and it will oversee the quality and availability of that data too. 

Your output supports decision making for our key stakeholders through quality and actionable insights to deliver a holistic customer view, while also working closely with the rest of data and decisioning to ensure best practices are shared across the team. 

What you’ll be doing

• Drives decision-making using the power of data and insights 
• Develops strong relationships with our internal customers across the business, to help them drive their KPIs. 
• Delivers and owns self-serve dashboards that provide a deep understanding of our products, how the business is performing and the key drivers.
• Produces high-quality, actionable insights to deliver a holistic customer view
• Develops high quality analysis, leveraging self-serve and automation wherever possible, and ensures that the data being used is accurate and timely.
• Analyses data from multiple sources, including digital and offline sources where needed 
• Acts as the subject matter expert for specific business analysis, providing input into development of new products and ensuring high quality analysis is delivered to support the business.
• Leads on projects to deliver end to end solution: including requirements capture and designing the content and App, as well as working with developers and data managers in getting the data to  build the App.
• Maintains quality governance and controls to ensure consistent and accurate analysis is produced.
• Focuses on process improvement and technology automation to improve our customers’ experience and efficiency, driving deeper extensive use of insight and analysis.
• Takes a holistic view of the analysis requirements from the business and uses expertise to interpret systems, processes and data to design brilliant solutions. 
• Owns relationships with senior stakeholders around the business to ensure we are embedding ourselves within the decision making process.
• Helps coach the business to interpret analyses and reports better, to improve their data literacy. 
• Supports junior members of the team from a technical standpoint to ensure we are constantly upskilling

Skills required for the job

• Experience in working with customer facing/impacting functions like Sales, Marketing, Commercial, Base Value & Personalisation, etc is important for the role
• Experience of using analytics and reporting to uncover valuable insights for your stakeholders
• Analysis of data in the cloud (GCP, Big Query)
• Build automated Qlik apps with advance deep dives functionality.
• Strong Excel Skills
• Application of quality assurance best practice. 
• Ability to ensure outputs are accurate, tightly aligned to brief and consistent with all team outputs
• Experience of analysing and synthesizing large multi-million customer databases
• Ability to automate reports
• Excellent presentation and communication skills
• Ability to engage with senior stakeholders and drive decisions using data
• Ability to independently manage priorities across concurrent projects and phase deliveries
• Growth mindset - you experiment and identify opportunities for growth for both you and the organization.
• Owning outcomes - you take the right decisions that benefit the broader organization.
• Commercially savvy - you demonstrate strong commercial focus, bringing an external perspective to decision-making.

Experience you would be expected to have

Qualifications:

• 10 years of experience in Marketing/Customer Analytics across martech platforms
• Advanced technical skills in SQL and Qlik Sense, with a solid understanding of marketing operations tools (Adobe, Salesforce, Marketo, GCP).
• A Marketing qualification is desirable, but not essential.

Experience:

• Proven experience in a similar role within a marketing or analytics-focused environment, demonstrating strong expertise in SQL and Qlik Sense.
• Familiarity with Python or other data manipulation techniques is an added advantage.
• Experienced in interacting with senior stakeholders under tight delivery timelines.
• Should have worked with people from other business locations or functions. 
• Preferrable experience working with multiple marketing data sources – e.g. media data, onsite data, BTL data, call centre data, lead gen data

Our leadership standards

Looking in:
Leading inclusively and Safely
I inspire and build trust through self-awareness, honesty and integrity.
Owning outcomes
I take the right decisions that benefit the broader organisation.

Looking out:
Delivering for the customer
I execute brilliantly on clear priorities that add value to our customers and the wider business.
Commercially savvy
I demonstrate strong commercial focus, bringing an external perspective to decision-making.

Looking to the future:
Growth mindset
I experiment and identify opportunities for growth for both myself and the organisation.
Building for the future
I build diverse future-ready teams where all individuals can be at their best.

About us

BT Group was the world’s first telco and our heritage in the sector is unrivalled.  As home to several of the UK’s most recognised and cherished brands – BT, EE, Openreach and Plusnet, we have always played a critical role in creating the future, and we have reached an inflection point in the transformation of our business. 
 
Over the next two years, we will complete the UK’s largest and most successful digital infrastructure project – connecting more than 25 million premises to full fibre broadband.  Together with our heavy investment in 5G, we play a central role in revolutionising how people connect with each other. 
 
While we are through the most capital-intensive phase of our fibre investment, meaning we can reward our shareholders for their commitment and patience, we are absolutely focused on how we organise ourselves in the best way to serve our customers in the years to come.  This includes radical simplification of systems, structures, and processes on a huge scale. Together with our application of AI and technology, we are on a path to creating the UK’s best telco, reimagining the customer experience and relationship with one of this country’s biggest infrastructure companies.  
 
Change on the scale we will all experience in the coming years is unprecedented.  BT Group is committed to being the driving force behind improving connectivity for millions and there has never been a more exciting time to join a company and leadership team with the skills, experience, creativity, and passion to take this company into a new era.

A FEW POINTS TO NOTE:

Although these roles are listed as full-time, if you’re a job share partnership, work reduced hours, or any other way of working flexibly, please still get in touch.

We will also offer reasonable adjustments for the selection process if required, so please do not hesitate to inform us.

DON'T MEET EVERY SINGLE REQUIREMENT?

Studies have shown that women and people who are disabled, LGBTQ+, neurodiverse or from ethnic minority backgrounds are less likely to apply for jobs unless they meet every single qualification and criteria. We're committed to building a diverse, inclusive, and authentic workplace where everyone can be their best, so if you're excited about this role but your past experience doesn't align perfectly with every requirement on the Job Description, please apply anyway - you may just be the right candidate for this or other roles in our wider team.