Head of AI-Driven Marketing

About UserlaneUserlane is an award-winning Digital Adoption Platform that empowers organizations to understand and improve the value of their technology investments. Working with some of the world's most recognizable enterprises, Userlane identifies and eliminates adoption barriers across software applications. The Userlane Adoption Suite helps enterprises deliver employees and customers a more engaging, rewarding, and productive software experience while realizing the full value of their software investments. If you want to drive meaningful change for employees and employers alongside some of the most talented and dynamic people you’ve worked with, Userlane may be the perfect place for you.
About the RoleUserlane is seeking a Head of AI-Driven Marketing to fundamentally transform our marketing function by embedding deep AI capabilities at its core. This is a dual marketing-technologist role with the primary mandate to architect, build, and operate an advanced, AI-powered marketing engine. You are an AI practitioner first, with a passion for applying machine learning, automation, and intelligent agents to solve complex marketing challenges in the B2B SaaS enterprise space. While you will set the strategic marketing direction, your unique value lies in your proven ability to design, implement, and scale AI solutions for demand generation, customer lifecycle optimization, content creation, and performance analysis. You understand that effective marketing requires not just technical prowess but also strong brand stewardship and design sensibility to guide the output of AI systems. You will lead a small team and collaborate across functions, ensuring AI-driven marketing is both technically sound and aesthetically aligned with Userlane's brand.

Responsibilities:

• Develop and execute a comprehensive, AI-integrated marketing strategy encompassing brand building, demand generation, product marketing, and content marketing.
• Lead AI-powered demand generation: Own the website, oversee, and directly contribute to executing campaigns where AI is central to targeting, creative optimization, and performance analysis.
• Own the MarTech stack with an AI-first lens: Evaluate, select, and integrate technologies focusing on their AI capabilities, API accessibility, and potential for custom model integration.
• Translate marketing strategy into technical AI execution: Bridge the gap between high-level business goals and the specific AI models, data pipelines, and experiments needed to achieve them.
• Oversee brand consistency and strategic positioning: Ensure all AI-driven activities and assets enhance the core brand message and maintain visual/tonal integrity.
• Oversee digital presence: Manage the company website and other digital properties, employing AI for SEO, personalization, CRO, and content optimization. Utilize AI tools to assist in the creation, distribution, and optimization of compelling content (blog posts, whitepapers, case studies, videos) tailored to enterprise buyers.
• Lead and mentor the team, fostering a culture of innovation, data-driven decision-making, and AI adoption.
• Collaborate closely with Sales, Product, and Customer Success to ensure tight GTM alignment and feedback loops.

Your Profile

• Strong technical foundation combined with 5+ years of strategic marketing experience, preferably in B2B SaaS targeting enterprise clients. You understand the 'why' behind the marketing goals your AI solutions will serve.
• Deep, demonstrable expertise in applying AI/ML to real-world problems. This includes hands-on experience building, training, and deploying models (experience beyond just using off-the-shelf AI tools is essential). Please be prepared to discuss specific projects, methodologies, and outcomes.
• Proven ability to leverage AI agents and automation frameworks to create efficient, scalable marketing processes.
• A keen eye for design and brand aesthetics: Demonstrable design taste and ability to ensure brand consistency and quality across all marketing outputs, including those generated or assisted by AI.
• Demonstrable success in data-driven growth marketing, lead acquisition, and customer lifecycle optimization, ideally enhanced by AI techniques you implemented.
• Analytical and quantitative mindset: Ability to design experiments, interpret complex data, and translate AI model performance into business impact.
• Familiarity with modern MarTech stacks and experience integrating diverse systems, potentially via APIs.
• Strategic thinker with leadership capability, but critically possesses a builder/practitioner mentality.
• Excellent communication skills – ability to articulate complex technical concepts and strategic brand considerations.
• Fluency in English.

• Growth: Take on responsibility from day one, make an impact, and develop through regular in-house training and learning opportunities.
• Flexibility: Enjoy remote work options, and flexible hours.
• Team & Culture: Work in a diverse, international team with over 20 nationalities, in a supportive and engaging environment.
• Perks: Benefit from a range of offerings, including health and well-being programs, leisure perks, and team events.
• Market Leader: Join a global leader in the Digital Adoption Platform (DAP) industry, shaping the future of software usability.

We’re looking forward to hearing from you!