Marketing Data Analytics Student Assistant

Department Overview:

InterPro’s mission is to advance the Wisconsin Idea for the College of Engineering by delivering professional education programs and learning services to individuals and organizations. We are the premier UW–Madison organization offering a portfolio of professional education programs and services focused on the needs of engineers, managers, technical professionals, and partner organizations, to guide them into the future.

To learn more about InterPro, visit interpro.wisc.edu

Anticipated Start Date:

ASAP

Anticipated End Date (If Applicable):

 

Remote Work Eligibility Detail:

Partially Remote

 

Anticipated Hours Per Week:

Minimum: 8 Maximum: 29 (during summer)

Schedule:

Flexible hours between Monday and Friday, 8:00AM to 5:00PM CT. We work around your class schedule! Hours can change every semester.

We're ideally looking to hire somebody to work this Summer into Fall 2025 & Spring 2026. There will be an opportunity to work up to 29 hours/week during the summer.

Salary/Wage Range/Lump Sum:

$15.00

Number of Positions:

1

Qualifications:

You are:
A current student enrolled in the Fall 2025 semester. All majors and fields of study are encouraged to apply; additional consideration given to individuals pursuing an undergraduate or graduate degree in Marketing, Statistics, or related field
• Organized and self-motivated
• Naturally analytical and detail-oriented
• Curious about marketing performance and what drives results
• A clear communicator

You love to:
• Explore dashboards and spot trends
• Clean, structure, and interpret data
• Leverage and improve reports for better decision-making
• Learn new tools and play with tech

Knowledge, Skills & Abilities:

The following experience is preferred, but not required:
• Google Analytics 4 and Looker Studio
• Eloqua, LinkedIn Campaign Manager, or Google Ads
• Microsoft Excel or Google Sheets (pivot tables, formulas, charts)
• Data visualization platforms (e.g., Looker, Tableau, or Power BI)
• UTM tracking or campaign tagging
• Cloud-based document management tools (i.e., Box, Google Drive)
• Internal messaging apps and web conferencing tools (i.e., Teams, Zoom)
• CRM and/or registration databases (Salesforce, Momentus, etc.)

Position Summary/Job Duties:

Support InterPro’s marketing team with data gathering, analysis, and reporting of performance metrics across email, advertising, and web platforms. Tasks may include:
• Pulling and cleaning email and ad metrics (Eloqua, LinkedIn, CPC platforms)
• Interpreting web traffic and engagement data from GA4 and Looker dashboards
• Preparing summary reports and visualizations for team review
• Helping track campaign performance and ROI
• Maintaining a dashboard of active campaigns and performance benchmarks
• Participating in strategy sessions to inform future marketing actions

Physical Demands:

N/A

Institutional Statements:

Equal Employment Opportunity Statement:

UW-Madison is an Equal Employment, Equal Access Employer committed to increasing the diversity of our workforce.

Institutional Statement on Diversity:

Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals.

The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background-people who as students, faculty, and staff serve Wisconsin and the world.

For more information on diversity and inclusion on campus, please visit: diversity.wisc.edu

Accommodation Statement:

If you need to request an accommodation because of a disability, you can find information about how to make a request at the following website:https://employeedisabilities.wisc.edu/disability-accommodation-information-for-applicants/