Content Lead

AppNation was founded in 2021 with a mission to develop world-class, AI-powered mobile applications that make a lasting impact on millions of users. We are the creators of Genie, Fotorama, and Arch, delivering innovative solutions that enhance everyday experiences.
Our apps have consistently ranked among the top charts in over 30 countries, reaching more than 50 million users worldwide. Recognized by Apple on the App Store, we continue to push the boundaries of innovation in the mobile tech industry.For a talented, driven, and collaborative individual, working at AppNation is a chance to learn, make an impact, and accelerate your career at an exceptional pace. That’s our promise.

What You’ll Do

• Lead the Content Team: Build, mentor, and inspire a high-performing content team. Foster collaboration, streamline workflows, and champion a culture of creativity and excellence.
• Oversee In-App Content Creation: Manage the development of all in-app content, including UX copy, visuals, and microcopy, ensuring clarity, consistency, and alignment with brand voice.
• Localize for Global Reach: Oversee localization and translation processes to ensure culturally relevant, high-quality content experiences across international markets.
• Collaborate Cross-Functionally: Work closely with product, design, and marketing teams to ensure content aligns with user journeys and supports strategic goals across departments
• Manage Stakeholder Communication: Maintain transparent, proactive communication with internal and external stakeholders to ensure alignment and smooth project execution.
• Stay Ahead of Creative & AI Trends: Continuously explore emerging trends in content, AI tools, and digital storytelling to drive innovation and efficiency in content strategy.

What We Look For

• Proven Leadership in Content: 3+ years of experience in content strategy, UX writing, or related fields, with leadership experience.
• Exceptional Writing & Editing Skills: Ability to craft compelling, user-centric content with a keen eye for detail.
• Mobile App Enthusiast: Passion for mobile apps and a deep understanding of how content shapes user experience.
• AI & Creative Tool Expertise: Familiarity with AI-driven tools (e.g., Midjourney, Stable Diffusion) and content optimization techniques.
• SEO & Data-Driven Mindset: Strong grasp of SEO best practices and ability to make content decisions based on data insights.
• English Proficiency : Exceptional written and verbal communication skills in English.

What We Offer

• Work with exceptional people. At AppNation, you’ll collaborate with small, autonomous, results-driven teams alongside some of the most talented minds in the mobile app industry.
• A platform for growth. We go above and beyond to hire individuals with extraordinary potential and provide them with the opportunities, resources, and challenges to thrive. At AppNation, young professionals often take on leadership roles in projects that reach millions of users. If you’ve got the drive, you’ll quickly find yourself playing a pivotal role in shaping our success.
• Competitive compensation. We offer salaries that are above the standard for our sector, ensuring that you’re rewarded fairly for your skills, dedication, and impact. Compensation grows rapidly as you contribute more to the team’s success, ensuring your financial growth matches your career progress.
• Unmatched benefits. Work-from-home Wednesdays, access to learning materials, premium private health insurance, meal and commute compensation, comprehensive relocation support, and even a day off to celebrate your birthday. We’re dedicated to creating an environment where you can do your best work—and enjoy the journey.

Before You Apply
At AppNation, we set ambitious goals and demand the best from ourselves and each other. This creates a fast-paced, challenging environment that offers unparalleled opportunities for growth, achievement, and learning. We value passion, potential, and a willingness to grow. If this role excites you and you believe you have what it takes, we encourage you to apply—even if you don’t check everybox.