Senior Manager, AI Copywriting

At Holiday Inn Club Vacations, we believe in strengthening families. And we look for people who exhibit the courage, caring and creativity to help us become the most loved brand in family travel. We’re committed to growing our people, memberships, resorts, and guest love. That’s why we need individuals who are passionate in life and bring those qualities to work every day. Do you instill confidence, trust, and respect in those around you? Do you encourage success and build relationships? If so, we’re looking for you.

POSITION DESCRIPTION:

As the Senior Manager, AI Copywriting at Holiday Inn Club Vacations, you’ll lead the evolution of copywriting in the age of AI—balancing creative intuition with cutting-edge technology to deliver high-performing content across marketing, resort, sales, and corporate communications. You'll be responsible for overseeing a small team of AI-savvy writers and editors, elevating their skills while building internal AI-writing processes that are scalable, brand-aligned, and future-ready.

In addition to hands-on writing and editing, you will serve as a cross-functional collaborator and thought leader—partnering closely with creative, brand, and marketing teams to turn AI-assisted storytelling into a competitive advantage. 

Key Responsibilities:

AI-Powered Content Leadership

• Oversee the creation, refinement, and implementation of first-person and AI-generated copy across multiple channels, including email, digital, print, social, and video scripts.
• Lead by example—writing, prompting, and editing AI-assisted content that exemplifies brand voice, clarity, and emotional resonance.
• Develop and refine prompting strategies and editorial workflows for optimal AI output.

Team Development & Management

• Manage a team of writers and editors specializing in AI-enhanced copywriting, fostering a culture of experimentation, upskilling, and creative excellence.
• Coach and mentor team members in AI prompting, editorial best practices, and data-informed storytelling.
• Establish regular feedback loops, performance reviews, and professional development plans tailored to evolving AI capabilities.

Brand Governance & Messaging Standards

• Ensure all first-person and AI-assisted copy adheres to brand guidelines, while refining prompts and AI outputs to maintain consistency across all channels.
• Implement and refine best practices for AI-driven content creation, optimizing prompts and editing processes to ensure high-quality copy, and collaborating with internal teams on the use of AI tool.
• Partner with marketing, creative, and brand teams to refine AI tool capabilities to better align with brand messaging objectives.

Data-Driven Optimization

• Collaborate with analytics and CX teams to track the effectiveness of AI-generated content and make data-informed refinements.
• Incorporate consumer behavior, engagement trends, and performance metrics to optimize AI content prompts and messaging strategies.
• Offer content that that feeds A/B testing to assess AI-generated copy performance across different audience segments.

AI Content Innovation & Strategy

• Explore and recommend emerging AI-driven content tools and methodologies to enhance efficiency and creativity.
• Stay informed about advancements in AI-generated content, identifying opportunities for innovation and competitive differentiation.
• Provide insights on how AI can streamline content workflows while maintaining human creativity and authenticity.

Ongoing Training & Collaboration

• Partner with ai vendors and strategy teams to improve skills in AI editing and prompting.
• Act as an internal advocate for AI-assisted writing, helping departments understand its capabilities and limitations through lunch-and-learns.

Qualifications – Education & Experience:

• Bachelor’s degree in communications, Marketing, Journalism, English, or a related field.
• 3-5 years of experience in copywriting, editing, or content strategy, with exposure to AI writing tools preferred.
• Proven ability to shape AI-generated content into compelling brand-aligned messaging.
• Strong editorial skills, with a keen eye for brand tone, grammar, and audience engagement.

Qualifications – Other Skills, Abilities & Knowledge:

• Deep understanding of storytelling, persuasive writing, and digital content strategy.
• Ability to balance efficiency with creativity when using AI-assisted content generation.
• Strong analytical mindset, with the ability to leverage performance data for content optimization.
• Highly collaborative, with experience working across creative and marketing teams.

Physical Demands

• Primarily office-based, requiring extended periods of computer use.
• Ability to adapt to evolving AI technologies and workflows.

Working Conditions

• Hybrid work arrangement (4 days in office, 1 day from home).
• Remote position for any internal transfer with remote status
• Collaborative and dynamic work environment.
• Occasional travel may be required.
• This role is ideal for someone passionate about the intersection of creativity and technology, eager to shape the future of AI-driven brand storytelling.