Branding & Marketing Manager

JD: "Branding & Marketing Manager"

Background Information:

STEMROBO Technologies Private Limited (https://www.stemrobo.com/ ) is a Technology company, focused on designing and making Innovative Electronic Devices, Software and methodologies around STEM Robotics for K-12 segment.

STEMROBO is changing the Landscape of the K-12 Schools Education by preparing young children for the future technological world. STEMROBO Technologies is focused on providing One STOP End-To-End solution to K-12 Schools & Students through world-class STEM, Robotics, AI & Coding, AR & VR Curriculum Integrated with our unique & affordable Hardware DIY Kits, LMS & Software Platforms for ‘Nurturing Innovation & 21st Century Skills in young students’. STEMROBO has successfully impacted more than 2500+ Schools and a Million+ Students across 30+ Countries in the last 6+ Years.

STEMROBO Technologies is also supported by Govt. of India (Ministry of Electronics & Information Technology) for Technology in Education under Electropreneur Park. We are also a part of Indian electronics and Semiconductor Association (IESA).

a. STEMROBO has been awarded by Honourable Minister Mr. Ravishankar Prasad for getting selected for Electropreneur park – Got mentioned in Twitter Handle of Shri RS Prasad, Minister of Electronics & IT, MEITY, Govt of India.( https://twitter.com/rsprasad/status/769493834652905472 )

b. STPI (Software Technology Park of India) selected STEMROBO among the top 25 startup companies and awarded us recently in the CEBIT conference Bangalore. We were awarded by Mr. OmkarRai, Director General, STPI

c. Famous Magazine Your Story Covered an Article on STEMROBO Recently. (https://twitter.com/YourStoryCo/status/943496661246136322 )

d. STEMROBO is DIPP Certified Startup as per the Ministry of Commerce, Govt of India under Flagship StartupIndia Scheme.

STEMROBO offers an array of Programs for the 21st Century Skills focused educational needs of K-12 Schools & Students. STEMROBO provides Graded & Progressive STEM curriculum aligned with NEP 2020 integrated with Hardware DIY Kits, Software and End-To-End Implementation Support.

• STEM & Robotics

• Coding & Experiential Learning

• Artificial Intelligence (AI) & Machine Learning (ML)

• AR & VR

• Tinkering Lab/Maker Space/Innovation Lab.

Responsibilities include:We are seeking a creative, strategic, and results-oriented Branding & Marketing Manager with a strong passion for education and technology to lead and oversee the branding and marketing efforts at STEMROBO Technologies. In this role, you will be instrumental in defining and enhancing the brand identity, establishing a powerful presence across both online and offline channels, and designing impactful campaigns aimed at driving business growth, expanding market reach, and fostering deeper customer engagement.

Develop and implement comprehensive brand strategies to establish and enhance STEMROBO’s market positioning.

Lead and manage marketing campaigns — from planning, execution, to analysis — for both digital and offline channels.

Design and maintain consistent brand messaging across all marketing collateral, communication platforms, and social media.

Plan and oversee the production of promotional materials, product videos, brochures, presentations, and other brand assets.

Collaborate with cross-functional teams (Sales, Product, Content, and Design) to ensure alignment of branding strategies with business goals.

Monitor market trends, competitor activities, and customer insights to refine and adapt marketing strategies.

Handle public relations, media planning, and partnership marketing to boost brand awareness.

Oversee social media strategy, content calendars, and digital ad campaigns to enhance audience engagement.

Track, analyze, and report the performance of marketing efforts using tools like Google Analytics, CRM dashboards, and marketing automation platforms.

Manage event marketing for exhibitions, school engagements, seminars, and conferences.

Build relationships with key stakeholders, media houses, influencers, and industry leaders for strategic collaborations.

Qualifications:

Master’s degree in Marketing, Business Administration, Communications, or a related field.

3-6 years of proven experience in brand management, marketing, or communications roles — preferably in the EdTech, Technology, or STEM sector.

Strong knowledge of digital marketing, SEO, content strategy, PPC, and social media.

Excellent leadership, project management, and organizational skills.

Strong analytical thinking with the ability to derive actionable insights from data.

Exceptional communication skills, both verbal and written.

Proficiency in using marketing tools and platforms (Google Analytics, HubSpot, Canva, Adobe Suite, etc.)

Creative, proactive, and enthusiastic about building impactful brand stories.

Company Name: STEMROBO Technologies Pvt. Ltd.

Company Website:  www.stemrobo.com

Location: Noida

 

 

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