Marketing Copywriter

About Anthropic

Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.

About the role

We're seeking a growth-minded copywriter to join our Brand Creative team, reporting to Content Design. You'll craft conversion-driving narratives that break through the AI industry noise and transform complex capabilities into compelling, accessible stories. This role sits at the intersection of brand voice and performance marketing—ideal for someone who believes the most effective copy converts because it resonates authentically, not because it follows formulaic playbooks.

Responsibilities:

• Architect high-conversion copy across our marketing funnel—from awareness-building campaigns to decision-stage web pages and targeted performance ads
• Develop distinctive messaging frameworks that scale across channels while maintaining our brand's thoughtful, principled voice
• Collaborate with Growth teams to design and execute A/B testing strategies that continuously improve conversion metrics while preserving brand integrity
• Craft campaign narratives for product launches that translate technical innovations into tangible benefits and possibilities
• Transform marketing briefs into unexpected creative approaches that capture attention in crowded digital spaces
• Work with Events team to develop thematic through-lines for conferences, webinars, and thought leadership moments
• Partner with agencies to ensure external creative aligns with Anthropic's voice and strategic objectives
• Evolve our marketing voice as AI capabilities and market positioning advance, maintaining brand differentiation
• Create copy systems and templates that enable marketing teams to quickly deploy consistent messaging

You may be a good fit if you have:

Required Skills

• 5+ years crafting conversion-focused marketing copy in technology environments
• Proven success in digital marketing campaigns with measurable growth results
• Exceptional writing versatility across short-form (ads, emails, landing pages) and long-form content
• Experience balancing brand voice with performance marketing best practices
• Portfolio demonstrating your ability to distill complex products into compelling narratives
• Collaborative mindset with experience influencing cross-functional stakeholders

Preferred Qualifications

• Experience marketing AI, technical products, or B2B SaaS solutions
• Background developing distinctive brand voices in emerging technology categories
• History of creating successful growth campaigns that defied category conventions
• Understanding of behavioral psychology principles in marketing contexts
• Track record of copy-driven A/B tests that significantly improved conversion metrics

The expected salary range for this position is:

Annual Salary:$150,000—$240,000 USD

Logistics

Education requirements: We require at least a Bachelor's degree in a related field or equivalent experience.

Location-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices.

Visa sponsorship: We do sponsor visas! However, we aren't able to successfully sponsor visas for every role and every candidate. But if we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this.

We encourage you to apply even if you do not believe you meet every single qualification. Not all strong candidates will meet every single qualification as listed.  Research shows that people who identify as being from underrepresented groups are more prone to experiencing imposter syndrome and doubting the strength of their candidacy, so we urge you not to exclude yourself prematurely and to submit an application if you're interested in this work. We think AI systems like the ones we're building have enormous social and ethical implications. We think this makes representation even more important, and we strive to include a range of diverse perspectives on our team.

How we're different

We believe that the highest-impact AI research will be big science. At Anthropic we work as a single cohesive team on just a few large-scale research efforts. And we value impact — advancing our long-term goals of steerable, trustworthy AI — rather than work on smaller and more specific puzzles. We view AI research as an empirical science, which has as much in common with physics and biology as with traditional efforts in computer science. We're an extremely collaborative group, and we host frequent research discussions to ensure that we are pursuing the highest-impact work at any given time. As such, we greatly value communication skills.

The easiest way to understand our research directions is to read our recent research. This research continues many of the directions our team worked on prior to Anthropic, including: GPT-3, Circuit-Based Interpretability, Multimodal Neurons, Scaling Laws, AI & Compute, Concrete Problems in AI Safety, and Learning from Human Preferences.

Come work with us!

Anthropic is a public benefit corporation headquartered in San Francisco. We offer competitive compensation and benefits, optional equity donation matching, generous vacation and parental leave, flexible working hours, and a lovely office space in which to collaborate with colleagues.