Web Experience Manager, WFS Global MKTG

Transform Global Web Experiences at Amazon, Shape the Digital Future of Workforce Staffing.

The WFS Marketing team seeks an inspired Web Experience or Content Strategy leader to lead optimization for our global web properties targeting hourly employee audiences. This exciting role offers the opportunity to drive innovation and impact millions of job seekers worldwide. You'll focus on maximizing lead generation and conversions through owned web channel engagement while managing all front-end aspects of our websites, including optimization, testing, and localization.

This position requires expertise in developing comprehensive web strategies and content across multiple markets. The Web Experience Manager will collaborate with design, UX, and programming teams to enhance customer experience while partnering with product marketing, content, and project teams to execute the technical roadmap.

The successful candidate must have hands-on experience with global or multi-country website management, strong knowledge of information architecture, merchandising, and SEO. They should demonstrate expertise in modern web design tools and current digital trends. Experience building and deploying websites for global, enterprise-level initiatives is essential. Strong analytical and communication skills are required to assess performance against benchmarks and provide clear optimization recommendations. A deep understanding of UX and SEO best practices, combined with proven project management abilities, will be crucial for success in this role.

We seek someone who takes pride in delivering innovative, functional customer experiences while driving measurable business results through strategic web initiatives. This role offers the opportunity to shape the digital presence of a global enterprise while leading initiatives that directly impact user engagement and conversion metrics.

Key job responsibilities
- Define and plan the global web content strategy, including website architecture, UX, and candidate journey to drive business impact
- Lead website performance analytics, including KPIs, testing plans, and optimization across all countries
- Own localization process for website and content, while partnering with global SEO and content managers to ensure regional effectiveness
- Serve as technical subject matter expert for content strategy, analytics, SEO, web production and system integrations
- Drive cross-functional collaboration with PXT teams, marketing, and business leadership to deliver strategic web initiatives

About the team
Our marketing team owns global journey orchestration for Amazon's Hourly job seeker acquisition process. Our areas of expertise include research, SEO, analytics, lifecycle, content strategy and journey design and optimization. We work cross-functionally with creative, performance marketing, product, and tech teams to support driving key business goals for Amazon.

Basic Qualifications

- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience driving direction and alignment with cross-functional teams
- Experience directly managing teams

Preferred Qualifications

- Experience working with multiple groups of stakeholders
- Experience in e-commerce, digital products or entertainment industries
- Experience guiding creative input, development and execution from concept to completion
- Knowledge of technical skills such as coding / statistics (python, R, Django, Spark etc.), data visualization, research
- Experience in a marketing focused role including customer lifecycle marketing, segmentation reporting, customer funnel analysis, and top-line sales performance
- Experience solving complex problems quantitatively and develop actionable data-driven business recommendations

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $141,400/year in our lowest geographic market up to $233,800/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.