Digital Strategy Senior Manager

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Job Category

Marketing & Communications

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

The Digital Strategy Sr Lead spearheads best-in-class digital marketing for the Global Tech Partner (GTP) business. They will take a holistic view of digital touchpoints, as well as executing and optimizing campaigns across our lead-driving owned and paid channels. This role drives growth for partners and customers, leveraging Agentforce, AgentExchange, and AppExchange, focused on key performance indicators (KPIs) such as lead generation, conversion rates, and revenue growth. This role strategizes and executes testing and optimization work to enhance campaign results and drive more pipeline. Success in this role includes expanding reach, scaling effectively, taking a data-driven approach, and prioritizing automation, and scalable initiatives.

This role executes in a fast-paced environment, handling multiple projects at once, and meeting tight deadlines. The Digital Strategy Sr Lead works in the GTP Experiences Marketing team; reporting to the Senior Director of Partner Experiences, and working closely with the Digital Marketing Director.

Role and Responsibilities:

• Oversee the end-to-end execution of integrated digital campaigns, including planning, development, launch, optimization, and reporting

• Continuously monitor and optimize the performance & operations of key digital channels (paid search, paid social, SEO, web, display, social, email, etc.) to maximize cost effeciences and achieve KPIs

• Manage projects to maintain and enhance web experiences and digital resources

• Implement and improve upon our current SEO strategy

• In partnership with stakeholders, develop in-depth content strategy based on keyword research and insights

• Own and execute on the optimization roadmap for key digital channels

• Support our data analysts on translating data observations into actionable insights and strategic recommendations

• Lead management infrastructure and processes to enable our digital channel engine to scale

• Support partner-facing paid media strategy and execution

• Using AI to optimize and automate work, including testing and trying new tools

To be successful in this role:

• 7+ Years of relevant experience operating in a similar capacity

Effective Collaboration and Communication:

• Serve as a liaison between PMM, web experience managers, digital channel SMEs, and other stakeholders from project conception to launch

• Proactively reach out and communicate with stakeholders on steps, timelines, and project updates

• Notify stakeholders about initiatives, validate the asks, and obtain approvals and sign-offs promptly

• Collaborate and manage agency and vendor relationships

Detail-oriented:

• Manage content and matrixes

• Ability to self-organize while adhering to our best practices

• Keep all your work and resources for projects in the required format, process, and practice provided

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Relationship Building:

• Ensure we are bringing subject-matter expertise to digital channel strategy

• Continue to build and develop trusted relationships with our stakeholders to strengthen collaboration; support more senior marketers on predefined tasks and projects

• Contribute positively to team culture; be viewed as a team player

• Lead team meetings and encourage others to contribute

• Lead the charge with process improvements, adapting to changes as directed by senior team members

• Coach, mentor, and educate others 

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A Strategic and Critical Thinker and Problem Solver:

• Partner with the analytics team to glean insights from digital performance metrics and recommend optimizations

• Be flexible and comfortable navigating ambiguity

• Be creative in solving complex problems

• Be open to change and pivoting to meet the needs of the business

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Marketing and Technical Competencies:

• Define requirements for each digital channel (paid media, SEO, web experiences, email, social, etc.)

• Learn how marketing functions impact the business, and how the business contributes to the goals of the company

• Proactively seek out training, development, and growth opportunities to become a marketing leader

• Stay up-to-date on industry trends and best practices

• Proficient in our main tools:

  • SEO: Google Search Console, Semrush, BrightEdge, OnCrawl

  • Web Analytics: GA4, GTM

  • Web Experiences: Wordpress, Salesforce CMS, HTML, Page Builder

  • Paid: SEM, paid social, content syndication, display, OLV, CTV, direct buys

  • Others: Canva, LLMs

 

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Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

For Washington-based roles, the base salary hiring range for this position is $155,400 to $213,800.

Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, benefits. More details about our company benefits can be found at the following link: https://www.salesforcebenefits.com.