Digital Analytics Specialist

Requisition ID:  87321 

NextEra Energy Resources is one of America’s largest wholesale generators of electricity, leveraging all forms of energy across renewables, storage and nuclear. We offer customized energy solutions that drive economic growth, protect the environment, support communities, and help customers meet their energy needs. Ready to make a lasting impact? Join our innovative, world-class team today!

Position Specific Description

As part of our Insights and Analytics team, the Digital Analytics Specialist, is responsible for executing quantitative analytics projects and developing data-based recommendations needed to drive business decisions. 

In this role, you will focus on (a) developing analytical frameworks to address public affairs needs, community behaviors and audience segmentation; and (b) optimizing the performance of social media and marketing channels. 

The Digital Analytics Specialist drives continuous improvement around the collection, analysis and interpretation of digital campaign performance data. A successful analyst will dive into digital advertising, social media, paid and organic search, email and website data across a portfolio of concurrent digital projects. You will contribute to team wins by enhancing data accessibility and incorporating data science techniques to make relevant recommendations and conclusions, unlocking insights that tell a story behind the data. 

This role will also serve as a change agent for AI integration, driving advancements in our analytics capabilities and enabling more precise targeting, segmentation and optimization of our marketing channels to maximize efficiency.

If you are an organized data geek with a strong background in advertising and thrive on continuous process improvement and uncovering insights that tell the story with data, we encourage you to apply.  

Employees in this role are expected to work with a high degree of initiative and independence in anticipating client needs, developing solutions that further the business objectives and ensuring their successful implementation.

Responsibilities:
•    Partner closely with business stakeholders, including all levels of leadership, to scope, plan, manage and drive all steps in the project lifecycle.
•    Recommend and implement process improvements and act as a change agent to champion new processes/tools.
•    Identify opportunities to leverage AI technologies to improve analytics methodologies and enhance data insights.
•    Develop and implement AI-driven strategies for advanced targeting, segmentation and optimization of marketing channels to maximize campaign effectiveness.
•    Manage marketing optimization programs, including developing measurement and test plans, segmenting audiences and measuring the effectiveness of marketing programs and strategies.
•    Enable the collection, analysis and interpretation of campaign data leveraging dashboards and data visualization tools to provide accessible information and actionable insights to executives and stakeholders. 
•    Plan and implement reporting products for digital team members and business partners that communicate with executive audiences. 
•    Work collaboratively with social, web, email, content teams and leaders to identify optimization opportunities, review data trends and calibrate KPIs (Key Performance Indicators). 
•    Develop and maintain digital analytics reporting best practices for Adobe Analytics, Google Ads, Meta Ads, HubSpot and other marketing platforms and systems. 
•    Completes additional projects as assigned by supervisor.
•    Communicates conclusions, implication, and recommendations in a concise fashion to support more effective decision-making.
•    Has the ability to understand, manipulate and analyze complex data sets through hands-on analyses.
•    Develop and report on KPIs to measure performance.

The ideal candidate will have:
•    Proven knowledge and experience managing large scale data and analytics projects
•    Familiarity with advanced research methodologies such as customer segmentation, propensity modeling, marketing mix analysis
•    Familiarity with analytic querying languages such as Python and SQL
•    Strong analytical skills with proven ability to understand, manipulate and analyze complex data sets through hands-on analyses
•    Experience working with Google Analytics or Adobe Analytics for data collection and analysis
•    Familiarity with the latest AI advancements and best practices
•    Experience integrating AI into analytics and marketing initiatives
•    Preferred Certifications: Power BI Data Analyst Associate, Adobe Analytics Data Analyst and Sprinklr Social Analyst Pro. Experience with customer insights and analytics tools (Tableau, PowerBI, Alteryx, etc.)
•    Ability to communicate all analyses, findings, conclusions and recommendations to marketing and operating stakeholders

Job Overview

Employees in this role are responsible for the analysis and execution of qualitative and quantitative research projects.

Job Duties & Responsibilities

• Supports the design, execution, analysis, interpretation, and reporting of primary market research studies 
• Drafts questionnaires, polls, surveys, and other data collection resources 
• Outlines measurement plans and develops and reports on KPIs to measure performance 
• Maintains and optimizes tracking studies 
• Maintains sample processes and data collection methods 
• Develops comprehensive research reports that communicate conclusions, implications, and recommendations 
• Builds and maintains core research dashboards 
• Remains fully informed on market trends and best practices 
• Performs other job-related duties as assigned

Required Qualifications

• High School Grad / GED
• Bachelor's or Equivalent Experience
• Experience: 2+ years

Preferred Qualifications

• Bachelor's Degree

NextEra Energy offers a wide range of benefits to support our employees and their eligible family members. Click here to learn more.

Employee Group:  Exempt
Employee Type:  Full Time
Job Category:  Marketing/Communications
Organization:  NextEra Energy Resources, LLC 
Relocation Provided:  No

NextEra Energy is an Equal Opportunity Employer. Qualified applicants are considered for employment without regard to race, color, age, national origin, religion, marital status, sex, sexual orientation, gender identity, gender expression, genetics, disability, protected veteran status or any other basis prohibited by law. 

NextEra Energy and provides reasonable accommodation in its application and selection process for qualified individuals, including accommodations related to compliance with conditional job offer requirements, consistent with federal, state, and local laws. Supporting medical or religious documentation will be required where applicable and permitted by applicable law. To request a reasonable accommodation, please send an e-mail to recruiting-coordinator.sharedmailbox@nexteraenergy.com, providing your name, telephone number and the best time for us to reach you. Alternatively, you may call 1-844-694-4748. Please do not use this line to inquire about your application status.

NextEra Energy will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.

NextEra Energy does not accept any unsolicited resumes or referrals from any third-party recruiting firms or agencies. Please see our policy for more information.

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