Demand Generation Lead

Why You Should Join Claim

You should join Claim for the people.

We aspire to build the best team of the 2020s. Just like PayPal in the 90s, Google in the 00s, and Stripe in the 10s, we want to be known as "a place where it's good to be from." If you join us, we promise to be the best place to grow your career — with the best people you've ever worked with.

There's a reason this section is at the top: it's the most important to us. If it's the most important to you too, we hope you'll keep reading.

What We're Building

Claim is a delightful way to save money when you try new brands with friends.

Claim is a category-creating social commerce app. The platform pays consumers cash-back to eat and shop while matching brands with loyal customers.

Every week on the app during The Drop, Claim combines real-time purchase data and AI to Drop cash-back rewards (Claims) to our Gen Z user base, paying them back to visit QSRs, restaurants, coffee shops, and other brands they’ll love.

Claim transforms customer acquisition and retention for partner brands by offering a risk-free reward to acquire customers and bring them back until they’ve built a habit - guaranteeing ROI.

Consumers experience the magic of receiving cash back when they swipe their cards at partner brands like Sweetgreen, Blank Street, Levain, and more.

The platform’s unique pay-per-acquisition model offers marketers a risk-free growth channel with reliable results and real-world engagement.

On Claim, brands replace ads with rewards to win the hearts and wallets of the next generation.

This frictionless experience is the core of what makes Claim successful, so if you decide to interview, we’ll add you to the app so you can try it for yourself.

How Our Business Model Works

We charge brands when customers convert on their offers.

Today, marketers face significant challenges. Claim simplifies their path to acquiring loyal customers.

For marketers at restaurants and quick-service brands, reliably acquiring new customers is incredibly tough. Traditionally, they rely heavily on platforms like Meta, Google, or TikTok - channels that often leave them uncertain about true ad effectiveness and provide minimal control over acquisition costs for quality customers or "regulars". Marketers frequently express a strong desire to better understand and control store traffic while shifting spend away from these costly, opaque channels.

Claim addresses these exact pain points directly.

When users securely link their credit cards through Plaid, we gain insights into their purchase behaviors, including brands they love and those they haven't yet discovered. Leveraging this rich data, Claim matches brands to verified net-new customers poised to become regulars.

Brands using Claim can precisely set their cost-per-acquisition (CPA) for a consumer's first few purchases upfront by selecting their reward values and only pay Claim when they successfully acquire or retain a new customer. This pay-for-performance approach makes Claim more reliable, transparent, and cost-effective than traditional advertising platforms.

Simply put, Claim repurposes the majority of ad budgets directly into cash-back rewards for high-potential new customers, with Claim earning a small take rate on each purchase. It's a win-win scenario for everyone involved (except traditional ad platforms).

We are early on our journey to becoming a leading global rewards platform but we have paid our users millions of dollars to eat and shop, raised $20M from leading investors, and have partnered with some of the world's top brands, including Sweetgreen, Shake Shack, Blank Street Coffee, Gong Cha, Van Leeuwen, Levain, [solidcore], and many others. Our rapid adoption is a testament to marketers recognizing Claim’s tangible, immediate value in building a base of loyal, repeat customers.

Our Team

We think culture and values matter (a lot), so we recommend reading our culture doc.

We’re a close-knit team that’s ready to change consumer internet. The best way to learn about us is by reading our culture doc — we wrote this document together, and we’ve updated it as the company has grown. If the values resonate, you’ll likely enjoy working with our team.

We're fortunate to be backed by world-leading investors:

Who You Are

You're a strategic, data-driven marketer passionate about reshaping customer acquisition for restaurants and retail brands. You understand what moves decision-makers in senior marketing roles at mid-market and enterprise brands, and you're energized by creating campaigns that deliver predictable results instead of uncertain impressions - just like Claim does for our partners.

Team Mindset & Mission-Orientation: You're enthusiastic about pushing a team forward. This role will collaborate across Sales, Business Analytics, Marketplace, Growth, and Engineering to ensure we consistently bring exceptional brands to a hungry, engaged user base ready to discover and fall in love with their next go-to spot. If you’re excited about a future where brands invest in their relationships with customers - instead of advertisers - read on.

Curiosity: You're always learning, testing, and experimenting. Each day is an opportunity to improve by 1%, and you actively seek out new approaches, tools, and ideas. Your curiosity keeps you ahead and pushes our marketing and GTM strategy to new heights.

Ownership: You can confidently lead demand generation campaigns end-to-end, from strategy and execution to optimization. You proactively clarify ambiguities, leveraging data-driven insights to ensure every campaign hits its targets and drives measurable business outcomes.

Adaptability: You comfortably navigate shifting priorities, new market insights, and unexpected challenges without losing focus on critical goals. When data or market signals indicate a change, you're quick to pivot and capitalize on new opportunities.

Willingness to grow: A strong performer in this role have an opportunity to grow with us, taking on new markets, verticals, channels, and potentially even a team of your own. This opportunity should excite you as we seek to fulfill our mission of becoming the most valuable place to experience the world around us.

What Skills You Bring

4+ years of experience owning and executing demand generation strategies in B2B marketing, ideally within SaaS, marketplace platforms, or marketing technology companies. You're skilled in designing integrated campaigns, managing budgets, and optimizing channels to deliver measurable pipeline impact.

Proven Lead Generation Ability: Demonstrated ability to develop campaigns and content that capture and nurture leads. You have driven and grown pipeline revenue over multiple years and campaigns and are excited do it again.

Experience: 4+ years designing and executing integrated marketing programs (email, paid social, SEO/LLMO, events, content) to deliver qualified leads and pipeline growth, ideally targeting enterprise restaurant, retail, and/or consumer brands.

Live Events, Conferences and/or Field Marketing: You have experience organizing and hosting B2B events and enjoy connecting with prospects face-to-face for conferences, dinners, or other in-person events.

Excellent Communication & Content Creation Skills: Expertise in creating thought leadership content, including industry reports, case studies, webinars, and short-form insights with copy optimized for distribution via organic, paid, and partner channels. You should be exceptional at synthesizing data-driven insights into clear, compelling content pieces and delivering them alongside clever one-liners.

Clear Reporting: Experience testing hypotheses, tracking campaign performance, and adapting and optimizing strategies for maximum ROI.

Creative Chops: Comfortable leveraging tools such as Figma, Canva, Webflow, and other design, web design, and video tools to craft engaging and impactful campaign assets.

Technical Competency: Proficiency in marketing automation and CRM tools (HubSpot preferred), analytics platforms (Google Analytics, Hex, Tableau), and ad management tools (LinkedIn Ads, Google Ads).

AI and Prompt Engineering: You are skilled at leveraging AI tools and engineering useful and complete prompts, continuously exploring innovative ways to integrate AI effectively in your workflows without compromising your judgment and critical thinking.

Nice to Haves

Startup experience: You enjoy the journey of building something from the ground up. No task is too big or too small and you’re eager to raise your hand to create something that should exist but doesn’t yet.

Customer familiarity: You have prior experience marketing to mid-market and enterprise QSR, fast casual, and national retail or CPG brands. Ideally you have some experience with customer data platforms (CDPs), loyalty technology, POS integrations, or payment data analytics.

Report writing & thought leadership: Track record creating annual benchmark reports or data-backed thought-leadership content.

Location

We love the energy that comes from building in-person together, so we’re prioritizing hiring in San Francisco to work alongside our SF-based team, including Claim’s Head of Marketplace, Business Analyst, and Head of Design.

We will work together ~3 days per week. Of course, we recognize that life can be unpredictable, so we’re flexible about working from home when needed.

One More Thing

We realize the confidence gap and imposter syndrome might discourage amazing candidates from applying. Every job description is a wish list, so please reach out if this role really excites you.

What You'll Do

You'll get creative and move fast, growing our pipeline and expanding the supply of world-class brands on the platform to be discovered by Claimers.

Day 1: Dive into Claim’s current ad performance data and campaigns. Quickly get familiar with our existing marketing channels, performance metrics, and lead-gen strategies. Begin diagnosing issues and identifying opportunities to improve campaign targeting, content, and channel efficiency.

Day 15: Present initial insights on the health and effectiveness of our current funnel, pinpointing untapped growth areas and low-hanging fruit. Implement quick-wins across paid media, email nurture streams, and content to accelerate lead generation and improve cost-efficiency.

Day 30: Own and refine demand generation reporting and dashboards, establishing clear baseline metrics, KPIs, and attribution models within HubSpot. Collaborate with the Sales and Marketplace teams to ensure visibility across key funnel stages: top-of-funnel engagement, mid-funnel nurturing, and bottom-funnel pipeline conversions.

Day 60: Own your first comprehensive multi-channel demand generation campaign targeting restaurant and retail marketing leaders. Test messaging angles and copy, creative assets, and channel mix, reporting on performance and making actionable recommendations for scaling and iteration.

Future: Become the strategic driver of Claim’s demand generation engine, owning lead and pipeline goals, expanding and optimizing our channel mix, launching integrated partner co-marketing initiatives, and delivering consistently strong pipeline growth that supports Claim’s ambitious marketplace expansion goals.

How We Interview

We interview fast because we value your time.

Screen (25 min): We’ll chat for about 25 minutes to make sure it’s a good time to start the interview loop, that your experience matches the requirements for the role, and that you are a fit for Claim's culture.

Take-Home Project (2-3 hrs with 72 hr to complete): We'll give you a short mock assignment that reflects the kind of work you will do in this role. It's designed to take no more than a few hours with three days to complete, and will help us understand if you're a fit.

Presentation & Experience (1 hr): We will start by discussing your approach to the take-home assignment, answer any questions, and assess how you think on your feet when we provide new information. We will then have a discussion about your prior experience and goals for joining Claim. We’ll ask about previous challenges you’ve encountered and how you solved them.

References: If we’re close to an offer, we’ll ask for at least two references from people who have worked with you in the past.

Decision: This part’s on us, and we promise to move fast.

How We Compensate

We compensate well because we want to work with great people.

Salary: The anticipated salary range for this role is $100,000 – $120,000. Within the range, individual pay is determined by several factors including job-related skills, experience, and relevant education or training.

Equity: We want each teammate to feel and act like an owner, so we offer competitive equity packages to all employees.

Health Insurance: Claim offers high-quality plans for medical, dental, and vision insurance.

Retirement Matching: We offer 401k match to make sure we can help you reach your retirement goals.

Three Weeks of Vacation: Startups can be intense and we all need to recharge, so we allow for up to 15 days of vacation during the calendar year.