Senior Research Executive - Marketing Science

Job Description

RESPONSIBILITIES

• Standard advanced data analyses with minimal supervision and or complex projects with some senior supervision.  Examples may include, but are not limited to: Conjoint analysis, (CBC, ACBC, etc), Segmentation, different types of regression, factor analysis, and other group-specific advanced analyses
• Coordinate with internal teams on analytics requirement, project flow and its timely execution
• Provides and explains output of statistical analysis to internal teams in simple, non-technical language
• Works on development and implementation of new statistical models and improvement of existing models

Knowledge and Skills Requirement

• Strong conceptual understanding in the domain of analytics. Having additional experience on Market Research industry is an advantage
• Should have thorough knowledge working with various statistical packages (Must- SPSS, R/Python, Sawtooth. Optional - can be seen as an advantage- Latent Gold, SAS etc)
• Complete understanding of traditional multivariate techniques used in market research and commonly used machine learning techniques (Like neural networks, boosting, splines, SVM, Bayesian analysis etc).
• Experience of working on segmentation and pricing studies, predictive analytics/propensity based modelling, text analytics.
• Understanding the database management system (DBMS) and hands on working with large databases would be an added advantage.

Qualifications

• Post-Graduation in Management/ Business Analytics/Statistics. Graduation in Science, Statistics or Engineering a plus
• 2 to 4 years of specialized experience in analytics. It could be either in a market research organization or business consultancy or client side.
• Hands-on experience with specific analytics techniques like multivariate analysis, factor analysis, regression, conjoint analysis, or clustering
• Mandatory Skills - R, Python, SPSS, similar analytics/visualization software
• Experience on projects related to translating data into actionable business insights (e.g., segmentation, customer profiling, driver analysis, etc

Additional Information

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion