Social & Contextual Analytics Director

About Ogilvy  

Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit Ogilvy.com, and follow us on LinkedIn, X, Instagram, and Facebook.

About Ogilvy 

Ogilvy UK has been creating iconic ideas that deliver impact at scale for clients ever since David Ogilvy founded the company in 1948. Ogilvy UK specialises in bringing together brand advertising, customer experience marketing, PR, influence and consulting, all fuelled by Behavioural Science. Our world-class award-winning creative campaigns deliver solutions for clients including Sainsbury’s, Argos, , Mondelēz International, Unilever, TK Maxx and Pernod Ricard.  

 In 2023, Ogilvy UK celebrated their 75th anniversary and was the most awarded agency in Europe. Ogilvy is home to the largest influencer marketing practice globally, and hosts the world’s biggest festival of behavioural science and creativity, Nudgestock – now in its 12th year. 

About the Role 

Our Social and Contextual Analytics Directors play a vital and varied role within our Marketing Sciences team at Ogilvy. Leveraging your expertise in data science, (predominantly through social and contextual data), data storytelling and strategic nous you will inspire our strategic and creative teams to take bold strategic leaps, through the delivery high-quality analytics and differentiating insights for our clients.

What You’ll Do 

• Drive innovation in our product stack, proactively identifying and implementing new tools, techniques, and data sources to enhance our analytical capabilities. Champion a culture of experimentation and learning, embracing calculated risks to push the boundaries of what's possible, whilst maintaining timelines and delivery needs.
• Translate visionary thinking into tangible plans and presentations, effectively communicating complex ideas to key stakeholders and securing buy-in for new initiatives.
• Assume key accountability (alongside the Social & Contextual Insights Lead) for the quality and impact of deliverables from the Social & Contextual Intelligence team. Provide hands-on training and mentorship to team members, focusing on both practical areas such as listening methodologies, survey data analysis etc and softer skills data-storytelling and integration of diverse data sources. Helping our analysts become experts at creating compelling and statistically robust narratives that drive strategic action.
• Working with our Social and contextual analysts lead to develop and grow our capabilities to deliver world class analysis driving deep insight inspiring our clients to make bold strategic leaps fearlessly
• Working with client teams strategists and creatives to develop, sell in and implement analytics strategies that align and surpass client expectations.
• Demonstrating exceptional people skills by building strong relationships with clients and fostering a positive work environment for the team.
• Engaging with clients to understand their needs and providing data-driven recommendations through compelling data storytelling.
• Rolling your sleeves up and getting deep into the data, this is a growing team and we all get stuck into developing analysis and refining our story telling.
• Collaborating with other teams within the Marketing Sciences and broader agency to ensure seamless service delivery and client experience.
• Managing client relationships and ensuring high levels of client satisfaction and growth
• Mentoring and coaching team members for professional growth.
• Staying abreast of industry trends and best practices in social and contextual analytics, identifying where these maybe applied to our business and clients

What You'll Need 

• Demonstrated ability to drive innovation and implement new analytical approaches, even in the face of uncertainty.
• Proven ability to translate visionary ideas into actionable plans and compelling presentations.
• Experience in mentoring and training teams, with a focus on developing data storytelling skills, data prowess and statistical rigor.
• Substantial experience and a proven track record in marketing analytics, particularly in social, contextual, data analysis.
• Strong interpersonal and data storytelling skills
• Understanding of the application of data fusion techniques, advanced analytics, machine learning, and predictive modelling.
• Expert proficiency with Boolean logic, along with experience in relevant analytics tools and platforms such as Brandwatch/Sprinklr, Audience, GWI etc a must. Proficiency in programming languages like Python or R a plus.
• Exceptional communication skills, capable of distilling complex insights into actionable recommendations for clients and internal stakeholders.
• Strategic thinker passionate about innovation and driving transformative change.
• Proven experience in client engagement and relationship management, delivering valuable insights aligned with client needs.
• Entrepreneurial mindset with a natural curiosity for identifying creative opportunities across agency capabilities.

Benefits 

• 25 days annual leave + 1 Volunteer Day 
• Bupa Healthcare
• Enhanced Maternity, Adoption and Shared Parental Leave
• We have a Flexible Working Model with core working hours: 10am – 4pm
• A 1.5:1 Matching Pension Structure
• Wellbeing and Health: Up to £25.00 per month towards physical or online exercise class membership, Unmind membership, LifeWorks tool and annual eye tests and development budgets and Wellbeing incentives and activities throughout the year 
• Season Ticket Loan and Cycle to Work Scheme
• Life Assurance

At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression. 

We believe in building powerful teams with purpose - and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality. 

Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve.  This is central to our mantra of Borderless Creativity.

Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

If you need any assistance seeking a job opportunity, or if you need reasonable accommodation with the application process, please contact us at accommodations@ogilvy.com. Please note that this contact is only for candidates who are requesting accommodation. Emails for other purposes, including application status requests, will not receive a response.