Senior Salesforce AI & Data Cloud Specialist - Canada (Remote)

Info-Tech Research Group delivers impartial, highly pertinent IT research, enabling CIOs and IT leaders to make well-informed, strategic decisions. We are currently serving over 30,000 professionals and collaborate closely with IT teams, equipping them with actionable tools and expert guidance to drive measurable results and enhance technology initiatives and organizational processes. 

Why join us? 

• We pride ourselves on consistent year-on-year growth, with double-digit growth even during a global pandemic.
• We are in the Top 3 on LinkedIn's Top Companies List in Canada.
• Info-Tech fosters a growth-focused, entrepreneurial culture with unlimited opportunities for professional growth and development.
• We provide financial support for professional development and training. 

About the role

We are hiring a Senior Salesforce Data Cloud & AI Specialist to lead the design, implementation, and optimization of our Salesforce Data Cloud and AI initiatives. This is a senior-level, hands-on technical role responsible for shaping the architecture and strategy for real-time customer data unification, AI-powered decisioning, and scalable activation across Salesforce and connected systems.

As a subject matter expert, you will collaborate with enterprise architects, data engineers, product owners, and cross-functional stakeholders to drive business value through intelligent automation and personalized customer engagement.

Key Responsibilities

Strategic Data Cloud Ownership

• Architect and oversee the implementation of scalable data pipelines and unified profile models within Salesforce Data Cloud
• Define and implement identity resolution strategies and calculated insights based on business requirements
• Govern data quality, transformation logic, and consent management across internal and third-party sources
• Align Data Cloud capabilities with enterprise data strategy and customer experience goals

AI & Personalization Strategy

• Lead the implementation of Salesforce Einstein features (GPT, Prediction Builder, Next Best Action, Recommendation Builder)
• Translate business objectives into AI use cases and recommend the appropriate Salesforce or external AI tools
• Evaluate and integrate generative AI and predictive modeling solutions using Salesforce or custom APIs (OpenAI, Amazon SageMaker, etc.)
• Drive adoption and responsible usage of AI across departments

Solution Design & Enablement

• Guide technical teams in best practices for platform architecture, metadata deployment, and secure integration patterns
• Ensure reusability and scalability of components through configuration frameworks, templates, and process automation
• Mentor junior staff and support upskilling across the Salesforce and data team
• Act as a liaison between technical and business teams to ensure solution alignment and successful project delivery

Reporting & Optimization

• Build real-time analytics dashboards in CRM Analytics to monitor customer behavior, AI outcomes, and campaign performance
• Define KPIs and success metrics for data unification and AI-enabled use cases
• Proactively identify opportunities to optimize segmentation, personalization, and customer lifecycle strategies

Required Experience & Skills

• 5+ years of experience in Salesforce ecosystem, including deep knowledge of CRM architecture and customer data strategy
• 2+ years of experience with Salesforce Data Cloud and/or similar enterprise-grade CDP platforms
• Strong technical understanding of data modeling, stream/batch ingestion, identity resolution, and consent frameworks
• Experience leading deployments of Salesforce Einstein products (Einstein GPT, Discovery, Next Best Action, Bots)
• Expertise in SOQL, SQL, and data transformation logic
• Familiarity with integration patterns using APIs, Informatica, or ETL tools
• Strong understanding of GDPR, CCPA, and data privacy implications in a CRM contex
• Ability to manage cross-functional projects, influence stakeholders, and drive technical strategy

Preferred Qualifications

• Salesforce certifications such as:
  • Data Cloud Consultan
  • AI Associate
• Experience with CRM Analytics, Marketing Cloud, or external AI/ML platforms
• Familiarity with Python, JSON, or RESTful APIs for extending AI capabilities or building custom data connectors

Info-Tech Research Group of companies is an equal opportunity employer committed to diversity and inclusion and does not discriminate on the basis of any legally protected status or characteristic including Minority/Female/Sexual Orientation/Gender Identity/Disability/Veteran and are pleased to consider all qualified applicants. To that end, upon request, ITRG will ensure, to the extent possible, that accommodation be made available to applicants throughout the recruitment and hiring process.