Senior Growth Analyst

We’re looking for a Senior Growth Analyst to join our Sports team at Betfair part of Flutter UK & Ireland.

Reporting into the Head of Performance & Analytics – BF Sports, the Senior Growth Analyst will use data to support decision making processes across multiple teams, with a particular focus on driving growth, improving customer experience, and optimising generosity strategies, across both the Sportsbook and Exchange.

What you’ll do:

• Use data to understand and communicate BF Sports acquisition performance to optimise strategy.

• Develop methods to calculate the ROI of free bet spend and margin generosity across both the Sportsbook and Exchange.

• Provide insights on how bonus spend, and Customer Value Management (CVM) initiatives can be optimised based on data.

• Leverage data to create actionable recommendations on how to segment customers to improve generosity strategies and customer experience.

• Produce SQL scripts that will accurately select customers to be targeted with specific offers to be used by CRM teams.

• Work closely with Data Science teams to ensure that the Betfair Sports team is effectively utilizing data products to enhance the customer experience.

• Manage data-driven initiatives for key customer offers such as early life, select, churn, and reactivation.

• Develop a comprehensive understanding of the impact of Safer Gambling initiatives and integrate this knowledge into the team's performance strategies.

How you’ll do it:

• You will have a solid analytical background with high numerical aptitude and the ability to interpret large datasets to uncover trends and insights. You will enjoy working with data, discovering trends, and understanding not just what is happening but why.

• Willing to learn, understand the business, and identify what drives commercial results. Knowledge of online and offline sports betting is an advantage.

• Able to make informed, data-driven decisions and take action to drive change, both in the short and long term.

• Act as a true team player who collaborates across teams to get work done and drive outcomes.

• See challenges through the eyes of the customer and places their needs at the heart of decision-making.

• Comfortable using advanced SQL, with experience using python and BI tools like Looker or other relevant platforms a preference, ideally with experience in a customer-focused analytical, statistical, or quantitative role, driving business decisions.

What’s in it for you:

• Flexible ways of working

• £1,000 learning fund

• Twice-yearly bonus

• Pension contribution scheme

• Private healthcare

• Access to thousands of Udemy courses

• Invest via the Company Sharesave Scheme

• 16 hours paid volunteering time per year

• Unlimited holiday

About Flutter UK & Ireland

The UK & Ireland region of Flutter unites some of the biggest brands in the betting and gaming industry; Betfair, Paddy Power, PokerStars, Sky Betting & Gaming and tombola.

At Flutter UK & Ireland, we strive for the next level and drive innovation to set the pace as leaders, putting our customers first, always. We win together through team spirit and unparalleled dedication. When we’re free to be ourselves, we thrive and unleash our unique talents —creating a culture that empowers our people to change the game. We see opportunity everywhere and there is always more to discover...

We’re working to be an inclusive employer, and we encourage people from all backgrounds, ways of thinking and working to apply. Everyone brings different perspectives and experiences; you don't have to meet all the requirements listed to apply for this role.

If you need any adjustments to make this role work for you let us know, and we’ll see how we can accommodate them