Sr. Manager Marketing Analytics

Leading the future in luxury electric and mobility At Lucid, we set out to introduce the most captivating, luxury electric vehicles that elevate the human experience and transcend the perceived limitations of space, performance, and intelligence. Vehicles that are intuitive, liberating, and designed for the future of mobility.   We plan to lead in this new era of luxury electric by returning to the fundamentals of great design – where every decision we make is in service of the individual and environment. Because when you are no longer bound by convention, you are free to define your own experience.   Come work alongside some of the most accomplished minds in the industry. Beyond providing competitive salaries, we’re providing a community for innovators who want to make an immediate and significant impact. If you are driven to create a better, more sustainable future, then this is the right place for you.

Role Summary 

Lucid is seeking a detail-oriented, critical thinking, and self-starting analytics leader with both technical and business acumen to illuminate the performance and productivity of the Marketing organization. This role requires a deep understanding of measurement methods and media-mix modeling to optimize media spend on sales and subscriptions. The Senior Manager of Marketing Analytics will be the internal expert in measurement methodology, leveraging advanced econometrics and statistical methods to quantify media impacts and integrate diverse data sources. 

As a leader with a strong technical background, you will oversee a team of hands-on practitioners, drawing insights and creating scalable data products and models to identify high ROI channels and tactics. You will utilize your business knowledge and functional expertise in advertising and media to drive revenue and business impact through data, analytics, and insights. 

Responsibilities 

• Develop and execute a marketing analytics roadmap to enhance forecasting, scenario planning, and performance measurement. 

• Lead planning, forecasting, and scenario-building efforts, leveraging 1P and 3P data to optimize marketing investments. 

• Coach teams to effectively use tools and dashboards for data exploration, hypothesis testing, and strategic planning. 

• Establish and manage SLAs for uptime and response times for analytics tools and marketing data platforms. 

• Create dashboards, reporting, and attribution frameworks to support CRM, Paid Media, Experiential, and website optimization. 

• Own and refine media mix modeling, multi-touch attribution (MTA), and incrementality testing to assess marketing effectiveness. 

• Collaborate with IT, Sales Analytics, and cross-functional teams to develop secure, scalable marketing data infrastructure, pipelines, and ETLs. 

• Communicate data-driven insights to a range of stakeholders, from analysts to senior executives, through clear storytelling. 

• Manage and mentor a team of analysts, fostering a culture of continuous improvement and innovation. 

• Ensure streamlined data access, normalization, and governance using lean and agile methodologies. 

Qualifications 

• 7-10 years of experience in marketing analytics, decision science, or business intelligence, with increasing levels of responsibility.  

• 4+ years of direct people management experience, including hiring, coaching, and performance development.  

• 5+ years of experience in executive decision support roles such as consulting, corporate strategy, or business operations.  

• Expertise in media mix modeling, multi-touch attribution, customer lifetime value (CLV), segmentation, and propensity modeling.  

• Bachelor’s degree in Marketing, Business, Statistics, Economics, Engineering, or a related field (Master’s preferred).  

• Strong proficiency in SQL, Tableau, Excel, Python, R, Google Analytics, and Salesforce Sales Cloud.  

• Salesforce Admin certification or extensive experience with Salesforce Marketing Cloud is a plus.  

• Exceptional communication and stakeholder management skills, with experience presenting to senior leadership.  

• Strong knowledge of digital marketing channels, including SEO, SEM, social media, and email marketing.  

• Proven ability to lead high-performing teams, drive collaboration, and build strategic partnerships.  

• Passion for data-driven decision-making and continuous process improvement. 

    At Lucid, we don’t just welcome diversity - we celebrate it! Lucid Motors is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, national or ethnic origin, age, religion, disability, sexual orientation, gender, gender identity and expression, marital status, and any other characteristic protected under applicable State or Federal laws and regulations.Salary Range: The compensation range for this position is specific to the locations listed below and is the range Lucid reasonably and in good faith expects to pay for the position taking into account the wide variety of factors that are considered in making compensation decisions, including job-related knowledge; skillset; experience, education and training; certifications; and other relevant business and organizational factors.   Additional Compensation and Benefits: Lucid offers a wide range of competitive benefits, including medical, dental, vision, life insurance, disability insurance, vacation, and 401k. The successful candidate may also be eligible to participate in Lucid’s equity program and/or a discretionary annual incentive program, subject to the rules governing such programs.  (Cash or equity incentive awards, if any, will depend on various factors, including, without limitation, individual and company performance.)Base Pay Range (Annual)$139,100—$204,050 USD

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