Media Data Analyst

The Analytics & Testing team has a broad scope supporting the entire Direct Business Unit. We build reporting, analyze data, run tests, and measure results. Our stakeholders who we support include Brand Media, Performance Marketing, Farmers.com, FFQ online quoting, Direct sales, Customer Retention, and many others. We take data, visualize it in clear formats so that stakeholders can take action off of it, and measure outcomes.

• The primary focus of this role will be to support our Brand Media and Performance Marketing teams.
• The analyst will be responsible for measuring the effectiveness of marketing campaigns and identifying areas for improvement.
• They will design and execute A/B tests to validate marketing strategies, with a key focus on interpreting results and presenting findings to leadership.
• It will be important for this role to provide actionable recommendations and insights.
• This role must have experience using MMMs (aka "marketing mix model" or "media mix model") to measure campaign effectiveness, generate scenarios, and optimize media plans.

Requirements

Other Critical Skills

• MMM ("marketing mix model" or "media mix model")- Advanced
• Incrementality Testing - Intermediate
• Analytics - Intermediate
• Media Measurement - Intermediate

Software / Tool Skills

• SQL - Intermediate
• Excel - Entry Level
• PowerBI - Entry Level
• Python and/or R - Intermediate

Benefits

This position comes with competitive compensation and benefits package:

1. Competitive salary and performance-based bonuses
2. Comprehensive benefits package
3. Home Office model
4. Career development and training opportunities
5. Flexible work arrangements (remote and/or office-based)
6. Dynamic and inclusive work culture within a globally known group
7. Private Health Insurance
8. Pension Plan
9. Paid Time Off
10. Training & Development
11. *Note: Benefits differ based on employee level

About Capgemini

Capgemini is a global leader in partnering with companies to transform and manage their business by harnessing the power of technology. The Group is guided everyday by its purpose of unleashing human energy through technology for an inclusive and sustainable future. It is a responsible and diverse organization of over 340,000 team members in more than 50 countries. With its strong 55-year heritage and deep industry expertise, Capgemini is trusted by its clients to address the entire breadth of their business needs, from strategy and design to operations, fueled by the fast evolving and innovative world of cloud, data, AI, connectivity, software, digital engineering and platforms. The Group €22.5 billion in revenues in 2023.