SEO Strategist

Today, people discover brands through traditional Google queries, but also through AI chat interfaces, Reddit threads, YouTube Shorts and TikTok. At the same time, search engines are evolving into answer engines, powered by LLMs, personalization algorithms, and intent-driven experiences. The SEO game is shifting faster than ever, and we’re looking for someone to make sure Infinum stays visible and relevant in this next era of discovery.

This isn’t a plug-and-play SEO job. It’s a cross-functional growth role blending technical depth, editorial instinct, and a sharp eye for what’s next.

Requirements

• Own Infinum’s SEO roadmap, balancing near-term ranking goals with long-term authority-building in a world of AI-summarized answers and zero-click searches.
• Lead regular technical SEO audits and implement fixes to optimize crawling, indexing, Core Web Vitals, and structured data (critical for AI-rich snippets).
• Develop and scale link-building campaigns with a focus on relevancy and quality, targeting platforms that matter for both human and machine evaluation.
• Collaborate with content, design, and performance teams to shape topic clusters, evergreen guides, and multimedia assets optimized for omnichannel search.
• Refine our internal linking structure, content architecture, and discoverability.
• Conduct keyword research, optimize existing website and blog content, and report on SEO performance on a regular basis.
• Stay on top of Google algorithm updates, evolving search UX, and emerging trends such as SGE and voice search, visual discovery, and conversational queries.
• Use AI-powered tools (e.g. Surfer SEO, ChatGPT, Clearscope, Jasper) to streamline content briefs, semantic research, and performance predictions.
• Champion a mindset of experimentation. Iterate on formats, optimize workflows, and expand beyond text-based strategies.

You might be a fit if you have

• 3+ years of hands-on SEO experience, ideally in a fast-moving, digital-first organization.
• Knowledge of both traditional SEO (technical optimization, link building, keyword research) and modern AI-driven practices.
• Experience using SEO tools like Ahrefs, SEMrush, GA4, Search Console, Surfer SEO, Screaming Frog, etc. as well as curiosity to try new tools.
• Experience collaborating with SEO writers or creating SEO-optimized content yourself
• Strong grasp of search intent, user journeys, and the impact of emerging technologies on content ranking.
• Keen interest in the future of SEO with a special focus on AI agentic services.
• Confidence to work across teams and communicate SEO impact to both marketers and non-marketers.
• A strategic, data-informed mindset with a knack for storytelling, UX, and human-centric design.
• Proficiency in English, excellent organization skills, and a bias for action.

Bonus points for

• Familiarity with LLMs, prompt engineering, or programmatic SEO.
• Experience in optimizing video, voice, or AI-native content (e.g. FAQs optimized for ChatGPT)
• Understanding of international SEO, localization, and technical SEO at scale
• Knowledge of HTML and CMS like WordPress

What’s in it for you

• A chance to own and scale a future-facing SEO strategy at a global digital product agency
• Collaboration with an experienced in-house team of designers, developers, marketers, and content creators
• Autonomy to experiment and shape how Infinum shows up in tomorrow’s search landscape
• Competitive salary, professional development support, and flexibility to work remotely or from our Zagreb HQ