Digital Solutions Analyst

Manulife is on a journey to become a customer-focused digital leader. As we modernize our marketing technology (MarTech) stack and scale personalization, we are seeking a dynamic and detail-oriented Digital Solutions Analyst to join our team. This role is crucial in developing foundational capabilities and digital architecture that delivers differentiated and personalized digital experiences using best-in-class data and digital marketing platforms.

Key Responsibilities

Solutions Analyst

• Act as a bridge across business, marketing, and technical workstreams to ensure clear alignment on requirements and technical solutions.
• Support the delivery of complex, cross-functional programs and initiatives focused on personalization, digital marketing automation, and modernization.
• Evaluate and select appropriate data and digital marketing technologies to support business initiatives.
• Partner with segment marketing and business teams (Retirement, Retail, Wealth, Institutional) to understand requirements and document technical specifications.
• Collaborate with global teams, such as marketing automation shared services, data office, and other technology or platform teams, to implement solutions involving data and integrations between digital marketing technologies, aligning with business objectives.
• Develop technical documentation, including requirement specifications, process flows, data models, service blueprinting, system architecture diagrams and other relevant artifacts.
• Support data analysis, testing, and insights to optimize marketing efforts.
• Utilize Azure Data Lake and other data technologies to support data-driven decision-making and analytics initiatives.
• Apply knowledge of digital marketing technologies, such as Marketo, Adobe CDP and other related platforms, to enhance marketing strategies and campaigns.
• Stay updated on industry trends and emerging technologies in data and digital marketing to support ongoing solution development.

Operational Excellence

• Develop and maintain trackers for backlog and activities to ensure delivery within committed timelines.
• Outline and deploy testing strategies to ensure high quality of output.
• Ensure transparency and accessibility of documentation related to business requirements, technical specifications, and other relevant artifacts.
• Contribute to planning and prioritization to identify execution feasibility and enable decision-making.
• Support overall program cadence and governance to ensure efficient delivery.

Stakeholder Engagement

• Facilitate communication between business and technical teams to ensure mutual understanding of project goals and deliverables.
• Provide timely updates on initiatives using relevant communication channels.
• Build strong partnerships with Business, Marketing, Operations, IT, and other stakeholders to drive alignment and delivery.
• Support knowledge transfer and training initiatives to democratize digital solutions among business teams and stakeholders.
• Foster a culture of collaboration and accountability across teams.

Qualifications

• Proven experience in a business or technical analyst role, preferably involving data technologies and digital marketing platforms.
• Experience working cross-functionally in a large, matrixed organization.
• Strong understanding of data technologies, including Azure Data Lake or similar platforms.
• Experience with digital marketing technologies such as Adobe/Google Analytics, Marketo, and Adobe RT-CDP.
• Excellent communication and interpersonal skills, with confidence in executive-facing reporting and presentations.
• Strong analytical and problem-solving skills, with attention to detail and the ability to simplify complexity.
• Ability to navigate multiple projects and prioritize tasks effectively.
• Experience with agile/scrum methodologies and project tracking tools

Preferred Certifications

• Degree in technology, engineering, or software.
• Certifications in Data Science, Data Analytics, or a related field.
• Certifications in Digital Marketing technologies.

Preferred Skills

• Proficiency in technical documentation, process mapping, and service blueprinting.
• Knowledge of programming languages such as Python, R, SQL or related.
• Experience with data visualization tools like Power BI, Tableau or related.
• Understanding of cloud computing environments and services.

When you join our team:

• We’ll empower you to learn and grow the career you want.

• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

• As part of our global team, we’ll support you in shaping the future you want to see.

#LI-WAM

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact recruitment@manulife.com.

Primary Location

Toronto, Ontario

Working Arrangement

Hybrid

Salary range is expected to be between

$61,350.00 CAD - $102,250.00 CAD

If you are applying for this role outside of the primary location, please contact recruitment@manulife.com for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact recruitment@manulife.com for more information about U.S.-specific paid time off provisions.