Senior Marketing Analyst

The Senior Marketing Analyst will lead the measurement, attribution, and optimization of marketing efforts, delivering insights that drive smarter, data-informed decisions. This strategic role blends analytics, data visualization, and business strategy to elevate marketing performance. Key responsibilities include building and maintaining Tableau dashboards to help stakeholders track key metrics, and applying advanced methodologies to optimize spend, boost incremental revenue, and improve campaign outcomes. As a key contributor to the evolution of marketing measurement, this role will drive innovation, foster a data-driven culture, and collaborate cross-functionally to set performance goals and guide ongoing optimization efforts. 

🏢 HYBRID WORK ENVIRONMENT

Vancouver-based and Toronto-based team members work in-office every other week (Tues–Thurs). Core attendance is required from 9 AM – 3 PM on these days to support business priorities.

💼 A DAY IN THE LIFE

• Partner with marketing stakeholders to define deliverables and roadmaps related to campaign measurement, online analytics, and ROI frameworks.
• Define objectives, measurement criteria, and technical requirements for pilot programs and established marketing initiatives
• Design and analyze experiments and A/B tests to drive improvements in acquisition, engagement, and monetization across marketing channels.
• Provide deep analytical support through advanced modeling techniques (e.g., Marketing Mix Modeling, Causal Impact Analyses) to evaluate campaign and initiative performance.
• Deliver clear, data-driven insights and actionable recommendations to optimize marketing efforts and improve ROI.
• Proactively identify data trends and communicate key findings in a concise and compelling way.
• Innovate by introducing new tools, measurement methodologies, and best practices in marketing analytics.
• Develop and maintain forecasting models and support goal-setting processes.
• Ensure the data health, integration, and usability of the marketing tech stack within the enterprise data warehouse.
• Lead the design, development, and optimization of internal and external reports and dashboards to support daily operations and high-level strategic initiatives.
• Own the marketing team’s data visualization tools (e.g., Tableau), ensuring usability and functionality across users and business needs.
• Collaborate with the Business Intelligence (BI) team to define and implement data source requirements for marketing analytics and dashboards.

🎯 WHAT YOU BRING TO THE TABLE

• Bachelor’s or Master’s degree in Marketing, Statistics, Data Science, Business, or related field.
• Proven experience in marketing analytics, data modeling, and performance measurement.
• Expertise in data visualization tools (e.g., Tableau) and analytics platforms.
• Strong understanding of A/B testing, experiment design, and causal inference methods.
• Experience building and maintaining forecasting and ROI models.
• Proficiency in SQL and statistical analysis tools/languages (e.g., R, Python) is a plus.
• Excellent communication skills and ability to present complex data insights to non-technical stakeholders.

💰 COMPENSATION & BENEFITS

• Salary $80,000 to $95,000 per annum (Actual salary offered will be commensurate with education, experience and internal parity).
• The Total Compensation Package includes Extended Health, Dental. Focus on your development through our professional development programs. Enjoy a variety of health and wellness initiatives, including access to gym facilities at our corporate head office. Speak to us to learn more about what we offer.

📌 THE HIRING PROCESS

• Pre-Screen – Let’s talk about your experience, goals & excitement for this role!
• Interviews – Two or more interviews with different team members, including structured competency & scenario-based questions
• Presentation/Assessment
• References & Background Check 
• We use audio recording transcription for our interview practices 🔊 

🏆 ABOUT US

Did you know O2E Brands has been voted one of the Best Workplaces in Canada 14 times!? Take a sneak peek into why that is, here: (YouTube) Check us out on social! At O2E Brands, we know that great talent comes in many forms, and we want to meet you at your best. We will provide reasonable accommodations to applicants with disabilities at any time throughout the recruitment and selection process. Please contact our Talent Acquisition Team at talentacquisition@o2ebrands.com or notify the Talent Acquisition team member you are working with if unique arrangements will enable your equal participation.

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➡️ Ready to take your career to the next level? Apply today! 🚀