Full-Stack Growth Marketer (B2B SaaS, Hands-On)

Description

We’re looking for a Full-Stack Growth Marketer who’s hands-on, data-driven, and eager to build from scratch.

You’ll own and operate the full funnel: acquisition, onboarding, lifecycle, and content.

This is a hands-on, doer role, no teams to manage (yet), just a clear opportunity to drive results and grow into leadership as the company scales.

Company Overview

At Insycle, our mission is to make it easy to manage and work with data.

Insycle – a modern platform to organize, cleanse, and manage CRM data – is a beloved SaaS product used by thousands of users from more than 80 countries. Product overview video: https://www.insycle.com/

We’re headquartered in New York City.

Requirements

✅ You’re a Fit If You…

• Have 3+ years in B2B SaaS (ideally in PLG or trial-based products)
• Can write effective copy (emails, CTAs, blog intros) without a content team
• Have hands-on experience with HubSpot AND Intercom
• Can edit and update WordPress pages yourself (no dev help)
• Have used AI tools like ChatGPT, Claude, or Notion AI to help write, plan, or automate
• Know how to analyze funnels and launch experiments independently
• Thrive in fast-paced, startup environments where you’re trusted to own outcomes

🚫 Please Don’t Apply If…

• You’ve never built or automated lifecycle campaigns
• You’ve only done brand or social marketing without lifecycle or funnel ownership
• You rely solely on agencies to execute paid ads or email automations
• You haven’t used generative AI tools for marketing workflows
• You’ve never personally worked inside HubSpot workflows or Intercom Series

What You’ll Do

Lifecycle & Activation

• Launch onboarding, trial nurture, and re-engagement flows in HubSpot
• Create in-app product tours, nudges, and messaging using Intercom
• Write and optimize lifecycle copy for clarity, tone, and conversions
• Create segmented campaigns for different personas or product behaviors

Acquisition & Content Optimization

• Optimize and edit WordPress pages directly (landing pages, CTAs, SEO meta)
• Audit and improve existing blog posts for SEO and CTA conversion
• Launch small-scale paid acquisition (LinkedIn, Google) and retargeting
• Use generative AI to accelerate content refreshes, ad copy, and email ideas

Growth Ops & Analytics

• Set up Google Tag Manager and Google Analytics for full-funnel visibility: visit → signup → activation → paid
• Track campaign performance and iterate quickly
• Build dashboards and implement custom events and triggers to measure conversion and feature usage
• Identify and fix conversion bottlenecks

Foundation Building

• Create segmented ICPs and light product marketing frameworks
• Work cross-functionally with product and CS to identify activation levers
• Help define messaging, differentiators, and light ABM targets

A Day in the Life Might Include…

• Launching a 3-step onboarding flow for trialers in HubSpot
• Refreshing a blog post using SEO + ChatGPT prompts
• Creating an Intercom nudge for a new feature rollout
• Reviewing funnel drop-offs and adjusting a CTA
• Meeting with product to align on activation metrics

Qualities We're Looking For

Compensation & Benefits

• $100K - $130K Base
• 0.1% - 0.25% Equity
• Medical, dental, and vision insurance.
• 401K with a 4% company contribution.
• PTO, sick and unplanned time off, holidays.
• Full-time, salaried position located remote in the United States.

How to Apply