Data Analyst - Digital Marketing (M/W/D)

Company Description

You'll be joining one of the world’s largest privately owned real estate tech companies and a subsidiary of Axel Springer. Our mission is to unlock everyone’s perfect place!  You'll work across some of Europe’s best known digital real estate brands including: 🇫🇷 Meilleurs Agents, 🇫🇷 Groupe SeLoger, 🇧🇪 Immoweb, 🇩🇪 Immowelt, 🇪🇸 Housell and 🇮🇱 Yad2.

You’re most productive when you have the freedom to work with true flexibility.

That’s what we offer you here at AVIV Group.

Job Description

We are looking for a skilled (Senior) Analyst with expertise in (digital) marketing analytics to join our growing Marketing Analytics team.

As a Senior Marketing Analyst, within the Data Division, you will leverage Google Analytics 4, Adjust (MMP) and internal data sources to analyze our website’s and mobile app’s performance, identify key trends, and deliver actionable insights to enhance marketing strategy effectiveness.
You will work closely with our marketing teams to uncover insights that directly impact our ability to optimize user acquisition, engagement, and retention across all channels - ultimately boosting performance.

WE ARE LOOKING FOR AN INDIVIDUAL WHO CAN:

• Improve and harmonize our measurement capabilities by collaborating with performance marketing, developers, data engineers and tracking experts.
• Support our various brands by conducting ad-hoc analysis and providing detailed dashboards and reports on web and app channel performance
• Create and maintain insightful dashboards and reports that monitor performance KPIs such as cost per acquisition (CPA), cost per lead (CPL), lifetime value (LTV) retention rate, and engagement metrics across our web and app platforms.
• Collaborate with our performance marketing team to enhance paid media strategies and campaigns (e.g., Meta, Google Ads, etc.).
• Conduct deep dive analysis into campaign and channel performance, helping the performance marketing team to understand the impact of their campaigns on key metrics like sessions, leads, conversion, and retention.
• Perform cohort analysis to assess the effectiveness of marketing initiatives.
• Present actionable insights and data-driven recommendations to stakeholders across marketing and growth teams.
• Translate complex data findings into clear, business-focused insights for non-technical stakeholders.
• Optimize our marketing spends and improve our ROI across channels by supporting our data science team to further enhance our Marketing Mix Modelling (MMM)
• Forecast future trends and performance based on historical data, helping inform performance marketing and growth strategies.

Qualifications

AN INDIVIDUAL WHO HAS: 

• Several years of experience in analytics, with a focus on (digital) marketing analytics.
• Strong experience working with Google Analytics 4 (GA4) or other analytics tools.
• Profound knowledge of attribution difficulties and app marketing channels.
• Hands-on experience in analyzing web and mobile app data, including user acquisition, retention, and LTV metrics.
• Experience working with backend data systems like AWS Athena or Redshift and SQL for querying large datasets.
• Experience with visualization tools like Looker and Tableau
• Ability to communicate complex data insights clearly to non-technical stakeholders.
• Strong collaboration skills and experience working cross-functionally with marketing, tracking, data engineering and data science teams.
• Experience with Google Tag Manager (GTM), Adjust (MMP) and advanced Google Sheets skills are a plus

Additional Information

NEXT STEPS:

Unlock your perfect job with us today and make an application. The recruitment process includes:

1. Phone call with recruiter (expectations and circumstances)
2. Hiring Manager Interview
3. Case study
4. Interview with Stakeholders
5. Conclusion

BENEFITS:

• 30 days annual leave
• Hybrid or remote working options
• Flexible working hours
• Company pension scheme
• €50 public transport allowance
• €100 allowance for glasses
• A mix of Health and Wellbeing benefits
• Bicycle leasing (Job Rad)
• Berlin only - Subsidised canteen
• Berlin only - Kindergarten
• Charity fundraisers

At AVIV, we are an equal opportunities employer and an organisation where everyone is welcomed to be their authentic selves. We strongly encourage individuals with visible and non visible disabilities, all educational backgrounds, people from minority backgrounds, those from the LGBTQIA+ community and parents and carers to apply.  If you need reasonable adjustments at any point in the application or interview process, or wish to discuss part time or flexible working requirements, please let us know.In your application, please feel free to note which pronouns you use (For example - she/her/hers, he/him/his, they/them/theirs, etc).
Our ambition is to be the leading Employer in PropTech across Europe and this is a pivotal time to join us and unlock your perfect job!