EVP, Decisioning (Media Effectiveness)

Job Description:

As the EVP Decisioning Lead, you will build and lead a cross-disciplinary team and will help unify these teams, supporting greater thought leadership, efficiencies, strategic direction, and alignment across the agency. We are a department undergoing great growth in both the client portfolio and client impact. Our simple focus is leveraging people and tools to turn data into an asset for decision-making across the full media/marketing landscape, driving towards business outcomes. Working closely with the executive leadership team, the clients, and the agency leads on each client within a portfolio to be the industry-leading voice of innovation and application of data, building and leading teams of incredible talent, and continually delivering for our world-class roster of clients.

The EVP has extensive experience in identifying solutions in the sprawling media marketplace across all aspects of the media landscape, but that is only the beginning. What’s more, the EVP will apply their business mindset to convert into strategic opportunities for our client, both at the point of initiation as well as throughout the lifecycle of the work in-market. Leading a team of data strategists, scientist and engineers, they will help to ensure the (a) the proper strategy and plan of leveraging data for decisioning, (b) leverage the strategy and toolset to understand the clients’ audience and competitive opportunities, (c) create a technical and strategic foundation to ensure the fidelity and actionability of in-market measurement and reporting, and (d) grow and develop the team and talent required to bring this all together…all in partnership with their agency leads/partners. The EVP is both an expert in the state of the marketplace today and connected to the data/measurement/technology industry with an eye on evolving our relationship for the future. This role is a crucial collaborative partner to our strategy, audience science, media tools, ad tech, data, and digital and operational teams across the agency.

Our ideal candidate will have a background in advertising media measurement, ad-tech/martech, and exposure to addressable identity solutions. In addition, the candidate will know about People-Based Marketing, Audience insights and analytics, brand research, and measurement across personalization & segmentation, all broadcast and digital media, database, and web analytics, as well as testing methods. The ideal candidate will have experience working closely with ad operations teams, a strong quantitative background, with working knowledge of new data set identification and onboarding. This person should also possess the expertise required to lead and continue building an innovative team, as well as the confidence to work with our internal executive team and senior clients. At the same time, the ideal candidate will also possess the capability and desire to lean in opportunistically to new business pursuits with a strong capacity to create and deliver a narrative to potential clients.

Profile:
We're looking for a high-energy collaborator who is experienced working across complex pieces of business. The candidate must have proven experience building strong relationships with internal teams and clients. With business acumen and client charisma, the candidate will navigate and understand the client's culture, business objectives, and media strategy, and will have an appetite for innovation.

Responsibilities
• Oversee tools, technology, and platforms utilized for the client
• Lead agency development efforts for analytics, including new and organic business pitches
• Drive processes and procedures to support efficiency and consistency
• Drive strategic thinking and leadership for data analytics, insights, and innovation
• Develop close working relationships with the client teams
• Help to set the vision for the audience, competitive, measurement, reporting, and analytics across all lines of business
• Support and drive the client’s strategic philosophy for data, and a particular strength in “test-and-learn” measurement and optimization

Requirements:

• 15+ years relevant Media Analytics experience

Communication & Relationship building:

• Client-facing experience within media agencies, managing the analytics business for a portfolio of clients

• Excellent verbal and written communication skills, with the ability to convey and package technical findings in simple terms

• Very strong interpersonal skills, can collaborate across many functions, and build bridges of trust and mutual respect

Management & Leadership:

• Agency departmental leadership ability

• Executive stakeholder management & vision setting

• Demonstrated thought leadership within the digital marketing or analytics industries

• Act as the senior-most point-of-contact for analytics, adapting to business challenges with agility and direction

• Mentor and develop the skill set of the team

• Global business management exposure

• Media Expert: Possesses understanding of media planning and buying, with a focus on media metrics

Analytics & Data Storytelling:

• Analytics experience within an integrated or digital communications or media agency is preferred

• Experience with Data Visualization & Storytelling

• Drive the efforts to improve our measurement capabilities, such as enhancing methodology and establishing processes, on in-channel and cross-channel incrementality, effectiveness and efficiency

Tidy Data & Databases:

• Understanding of relational databases and programming languages (e.g., SQL, R, or Python)

• Experience with data sourcing, evaluation, onboarding, and integration

• Be mindful of privacy and security: ensure that data handling meets legal and ethical standards to protect the agency and customers, and their data

Quantitative:

• Working knowledge of machine learning, statistical testing, and
  regression modeling

Qualitative:

• Familiarity with attitudinal survey methods

Ad/MarTech Knowledge:

• Demonstrates understanding of Ad/MarTech landscape across digital, mobile, etc., and their advantages/limitations

• Experience with Ad Tech platforms including, DoubleClick (DBM, DCM), Adobe (Analytics, AMO, AAM) Marin and Prisma

• Understanding of media and digital reporting tools, familiarity with data sets, tools, and vendors, including but not limited to IAS, DMPs, Nielsen DAR, and other media performance, viewability/valid/on target, and audience reporting platforms and tools.

Project Management: Proficiency in a Project/Product Management

The Basics: Proficiency in PowerPoint and Microsoft Excel is required

The candidate:

• A highly curious Leader with strong problem-solving, quantitative, and analytical abilities

• A driven and ambitious leader with the natural ability to get the best out of others

• A strategic client partner who is focused on leading the client to the future

• A proven collaborator who can navigate and influence across complex teams and different cultures

• Someone willing to travel, for client visits and internal alignment across the global teams

• A flexible work attitude, willing to work outside of regular office hours to accommodate all time zones

• An excellent and compelling presenter and communicator

#LI-CA1

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