Marketing Data Product Manager - Governance & Quality

Job Description

REMOTE or HYBRID: This role is based remotely but if you live within a 50-mile radius of Cadillac Tower Warren, MI or Austin Technical Center in Austin, TX you are expected to report to that location three times a week, at minimum. This job may be eligible for relocation.

We are seeking a skilled and experienced data professional to lead marketing data quality strategy, monitoring, and governance - working in cross-functional collaboration with stakeholders across GM marketing teams and the broader enterprise.  

The Marketing Data Product Manager - Governance & Quality will lead technical and organizational aspects of marketing data governance and quality, focusing both on enterprise data used for marketing activation as well data across marketing technology platforms and partners. You will build both product and processes solutions that ensure high and consistent quality of data used by downstream platforms and stakeholders.  

This is a hands-on role where tactical implementation is critical. 

Ideal candidate should be an assertive and strong communicator, able to able to appropriately advocate for marketing data needs and priorities with stakeholders at all levels of General Motors, including high level management, as well as communicate as a respected technical peer with data engineers.  

Infectious curiosity is critical to understand datasets and extract quality requirements from stakeholders who might not be self-aware of their data quality requirements and needs. 

Technical implementation of data quality monitoring is a key and critical part of the role, building and managing the tactical level of data quality strategies in Azure Databricks for oversight and compliance management. 

This role will ensure and manage compliance with General Motors data management privacy and control policies, ensuring data integrity and implementing effective data stewardship practices. 

We are looking for someone who gets excited about working with data and marketing.  A passion for cars, trucks, or the general automotive business is a major plus. 

Roles and Responsibilities include but not limited to: 

• Perform data quality needs assessments with various stakeholders and datasets, with a specific focus on marketing paid media and data used in marketing technology platforms for media/email activation (primarily Adobe platforms). 

• Track and manage marketing data quality and governance using agile product management processes. 

• Create data monitoring tools, methods, and processing in Azure Databricks as well as potentially other data quality tools within the enterprise. 

• Lead data governance committee, process, and tactical implementation around marketing data to enable integrated campaign reporting and analytics. 

• Design and implement strategies and methods for monitoring and validating data integrity between decoupled marketing platforms.  

• Manage marketing platform team documentation, process, and approvals in accordance with General Motors policies for data privacy and transport controls. 

• Work with enterprise colleagues and vendor partners to identify and resolve data quality issues and strengthen general data quality practices. 

Additional Job Description

Job related experience and qualifications: 

• 5 years of relevant experience in data-intensive roles. 

• Very strong knowledge of SQL and relational database methodologies is critical - Python, Spark, and/or Azure Databricks experience is preferred. 

• Experience in data leadership role from both a technical as well as an organization perspective. 

• Excellent communications and collaboration skills is required – you will be expected to lead meetings that include director level management and cross-functional stakeholders. 

• Experience working with marketing data is preferred by not critical. 

• Bachelor's degree required, preferably in a related field. 

Compensation: The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws. The compensation may not be representative for positions located outside of New York, Colorado, California, or Washington. 

• The salary range for this role is ( $94,800 - $151,400 ). The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.
• Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
• Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.

• #LI-MO1

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us 

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Benefits Overview

The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:
• Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
• Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;
• Company and matching contributions to 401K savings plan to help you save for retirement;
• Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values; 
• Tuition assistance and student loan refinancing;
• Discount on GM vehicles for you, your family and friends.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers.   We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

Equal Employment Opportunity Statements

GM is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals. As part of this commitment, all practices and decisions relating to terms and conditions of employment, including, but not limited to, recruiting, hiring, training, promotion, discipline, compensation, benefits, and termination of employment are made without regard to an individual's protected characteristics. For purposes of this policy, “protected characteristics" include an individual's actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression, sexual orientation, weight, height, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances.  If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.​