Head of Marketing

Please note that only applications with cover letters will be considered.



Summary:

About digiLab

digiLab is a pioneering AI company that helps enterprises transform complex challenges into innovation with uncertainty quantification, explainable AI and MLOps. Working with organisations in highly regulated or safety-critical industries to solve their complex engineering, infrastructure or data challenges, digiLab specialises in solving problems where data is sparse or uncertain. Having grown from a small team of leading mathematicians and data scientists, digiLab teaches your teams how to solve their grand challenges using a secure AI platform, alongside expert consultancy. digiLab's platform - the Uncertainty Engine is a no-code agentic AI platform that combines data, models and workflows to connect a trustworthy AI digital thread through an organisation.

About the role

As Head of Marketing, you will lead the development and execution of digiLab's B2B marketing strategy to drive rapid growth and build a high-performing team. This is a full-time position (Monday to Thursday) reporting directly to the COO, and a unique opportunity to shape marketing in a fast-growing deep tech company.

What were looking for:

We are seeking a strategic and hands-on Head of Marketing with experience in deep tech start-ups (AI, machine learning, engineering, or software), who understands how to build and scale B2B marketing for complex technical products.

What you will be doing with us:

As the Head of Marketing at digiLab, you will be responsible for:

Strategic Leadership:

• Partner with the executive team to execute a marketing strategy aligned with digiLabs growth and sales objectives.

Team Building & Leadership:

• Build and lead a high-performing marketing team, including the current Brand & PR Manager and Product Marketing Manager.

• Foster a collaborative, data-driven, and results-oriented culture.

• Set clear goals, timelines, and feedback loops for ongoing development.

Digital Marketing Execution:

• Oversee the digital marketing function, including SEO, PPC, website optimisation, marketing automation, and analytics.

• Ensure campaigns are aligned with lead generation, pipeline acceleration, and ROI.

Market & Customer Insights:

• Conduct market research and competitor analysis to inform strategy.

• Use insights to shape targeted campaigns for technical audiences.

Sales Alignment:

• Work closely with Sales and Product teams to ensure marketing directly supports revenue growth.

• Develop scalable sales enablement programs and materials.

Performance Measurement:

• Define and monitor key marketing KPIs.

• Report on performance using data-driven insights to guide resource allocation.

Brand & Content Leadership:

• Shape digiLabs value proposition to resonate with technical decision-makers.

• Oversee creation of high-value content such as thought leadership, case studies, and technical blogs.

What Skills We Are Looking For:

• Extensive experience in B2B marketing leadership within deep tech start-ups (AI, ML, engineering, or software).

• Proven track record of building and scaling high-performing marketing teams.

• Hands-on expertise in digital marketing: SEO, PPC, website management, automation, analytics.

• Strong planning, analytical, and budget management skills.

• Deep understanding of technical buyer personas and B2B sales cycles.

• Success in demand generation and pipeline acceleration.

• Excellent leadership and cross-functional communication skills.

• Bachelors or Masters degree in Marketing, Business, Engineering, Computer Science, or a related field.

Nice to Have:

• Experience launching marketing functions in high-growth deep tech environments.

• Familiarity with advanced marketing automation and analytics platforms.

• Technical understanding of AI/machine learning/software engineering concepts.

Location:

This role is based on-site at digiLabs offices on the Quay, Exeter.

Our Culture and Values

At digiLab, we prioritise work-life balance with a 4-day workweek (Monday to Thursday), offering a full-time salary and three-day weekends every week! Our team is built on strong connections, with regular socials like game nights, bouldering, and paddleboarding.

We foster a culture of innovation, trust, and collaboration. Our values include:

• Creativity & Agility: Encouraging innovation and flexibility in goal achievement.

• Trust & Responsibility: Supporting each other in taking calculated risks for bold innovation.

• Open & Honest Collaboration: Ensuring transparent communication and alignment.

• High-Performance Standards: Continuously challenging ourselves to excel in delivery.

• Value-Driven Work: Regularly assessing our contributions toward company goals.

Benefits:

We value enthusiasm and loyalty, and were committed to offering a great work-life balance. Along with the exciting challenges this role provides, we offer a range of benefits including:

• 4-day working week

• Competitive Salary

• BUPA private health care (via salary sacrifice)

• Discretionary EMI scheme (eligible after one year with the company)

Please note that while we strive to respond to every applicant, due to the high volume of applications, we may not be able to