Manager of Marketing Analytics

Overview

 

 

About YouAs the Manager of Marketing Analytics, you will play a pivotal role in unlocking and optimizing guest and transactional data to fuel business growth. Partnering closely with Marketing, Digital, IT, and cross-functional leaders, you will work to understand business objectives, enhance insights into guest behavior, and evaluate marketing channel effectiveness. Your ability to transform data into actionable recommendations will directly drive our go-to-market strategy and scale personalization across marketing channels.

 

In collaboration with IT and the Manager of Guest Analytics, you will develop insights from the loyalty customer database, mining data to produce impactful reports and recommendations. You will lead the creation of guest segmentation strategies through cluster analyses and predictive modeling, ensuring these insights inform a comprehensive marketing approach that boosts engagement, loyalty, and customer lifetime value. Additionally, you will spearhead the development of reporting and dashboarding tools, enabling automated self-service reporting, executive presentations, and weekly discussions to continuously optimize business performance.

 

 

About Noodles

At Noodles & Company, our mission is to always nourish and inspire every team member, guest and community we serve. We accomplish this by living our values of We Care, We Show Pride, We are Passionate, and We Love Life! We provide our team members with opportunities to learn culinary skills working with fresh food and the art of personal connection with our guests. Come join our amazing team, make new friends, develop your career, and have fun!

 

BenefitsCareers at Noodles are served with a side of:

• Pay range: $90,000-$110,000 annual salary
• Eligible for annual performance bonus up to 15%
• Flexible paid time off
• Medical, dental and vision insurance
• 401(k) and stock purchase discounts
• Paid maternity and paternity leaves, adoption, and surrogacy benefits
• Discounts through our gift card program
• Scholarship opportunities through Noodles Foundation
• Monthly technology stipend
• Learn more about our benefits: https://www.noodles.com/careers/perks

Your Day in the Life

• Develop and maintain a thorough understanding of Noodles & Company's data sources, including operational databases and data flows with external partners.
• Establish and manage KPIs and metrics for daily, weekly, and monthly performance management.
• Translate business objectives into testable hypotheses to improve decision-making.
• Collaborate with IT to enhance and maintain the Loyalty guest database, utilizing customer data to deliver insightful and actionable recommendations.
• Work in partnership with marketing, digital, and research teams to design, influence, execute, measure, and improve marketing initiatives across various channels.
• Apply scientific methods to determine the causal relationships between marketing strategies and consumer behavior & sentiment to enhance business performance.
• Create presentations, charts, and executive summaries that effectively communicate findings to marketing leads, cross-functional partners, and executives.
• Develop compelling narratives that connect data analysis with business challenges.
• Develop automated dashboarding tools to provide reliable self-service insights on guest behavior and channel performance.
• Analyze A/B or Multivariate Tests to provide measurable insights on test data.
• Collaborate with cross-functional teams to develop a unified and actionable guest segmentation strategy based on a comprehensive view of guest data.

What You Bring to the Team

• Bachelor’s degree in Statistics, Marketing, Finance, Mathematics, IT, or related fields is preferred, or equivalent practical experience in analytics.
• 5+ years of experience working with marketing database solutions with focus on multi-channel marketing and one-to-one communication (CRM) approaches preferred
• 5+ years of experience working with customer and/or transactional data and relational databases
• Ability to understand business objectives and requirements, organize and interpret results, and deliver insights with recommendations in a marketing environment.
• Strong experience in using query and analysis tools such as SQL, Python, R, SPSS, and Power BI.
• Skilled in utilizing predictive analytics tools like Mastercard Test & Learn, or adept in applying statistical methods for controlled testing to optimize business strategies.
• Familiarity with marketing measurement methodologies like MMM, MTA, and lift testing.
• A confident and professional demeanor with strong communication and presentation skills, capable of engaging effectively with diverse audiences.
• Strong project management skills
• Hybrid preferred with 2-3 days in our Support Office in Broomfield, Colorado, though remote work is available for qualified candidates outside of Colorado. Relocation assistance available to those open to relocating.
• Employment Sponsorship: Please note that we do not sponsor employment visas, including for this position.

 

Noodles is an Equal Opportunity Employer and Military Friendly workplace. We encourage Veterans and their spouses to apply. We are proud to be recognized on Forbes’ Best Employers for Diversity and Forbes' Best Employers for Women lists and are committed to creating a culture of belonging where Noodlers can bring their full self to work.

 

Application Deadline: Recruiting timelines vary by role, but all positions at Noodles & Company remain open for applications for at least 3 days from the posting date. This role is currently open and accepting applications.

Pay Range

USD $90,000.00 - USD $110,000.00 /Yr.

Job Posting Date

5/7/2025

Location : Address

520 Zang Street

Location : City

Broomfield

Location : State/Province

CO