Sr. Analyst, Digital Insights & Analytics

Location:

Toronto

Address:

100 Queens Quay East Toronto, Ontario M5E 1V3 Canada

Job Title:

Sr. Analyst, Digital Insights & Analytics

Canada Goose isn't like anything else. We've built something great, something special - an iconic lifestyle brand with an inspirational and authentic story. At the heart of it is our promise to inspire and enable all people to thrive in the world outside. To Live in the Open. At Canada Goose, you're part of a movement that belongs to something bigger. One that seeks out the restorative power of nature and is driven by a purpose to keep the planet cold and the people on it warm. We endure any condition, observe every detail, and are building a community that believes in living bravely and coming together to support game-changing people.

Here, opportunities are everywhere - to try something new, to learn, to do meaningful and impactful work, and they're yours for the taking.

Position Overview:

Canada Goose (CG) is looking for a talented individual to take a proactive role within the global Insights & Analytics function. The Sr. Analyst, Insights & Analytics will support the Global Ecommerce business and its partners with the goal of driving the performance of canadagoose.com and unifying data across Ecommerce touchpoints. This role will empower data-driven decisions across the end-to-end commercial experience and provide insights to influence strategic business decisions based on changing consumer behaviors.

What You'll Do:

• Analyze website performance and identify opportunities to improve KPIs through funnel analyses, product performance analyses, and operational metrics analyses
• Create comprehensive customer journey reports that track multi-touchpoint interactions
• Create and maintain trade reporting that connects UX, Digital Product, Merchandising, Performance Marketing, and Brand Marketing functions
• Review and refine (if necessary) current KPIs and micro conversion metrics
• Review and maintain current measurement framework for new sites
• Develop and implement metrics that effectively measure customer journey performance
• Explore and suggest applications of emerging AI technologies for data analysis and automation
• Serve as product owner for our digital analytics platforms including Google Analytics 4, Google BigQuery, Looker Studio, Power BI, ContentSquare
• Ensure accuracy and hygiene of the data collected in GA4 and other analytics platforms
• Work with and integrate multiple datasets from various sources (Order Management System data, Salesforce Commerce data, etc.)
• Serve as product owner of our tag management platform: Google Tag Manager
• Maintain and continuously improve our Data Layer, review and improve on current tagging methodology
• Ensure that the current tagging is scalable and consistent across websites
• Gather and share industry insights using various research portals and tools
• Stay current on emerging technologies and methodologies in digital analytics

Let's Talk About You:

• 4 to 5 years of experience in digital analytics
• Strong knowledge of Google Suite (GA4, BigQuery, Google Tag Manager) and other Digital Measurement tools (Content Square)
• Experience implementing tracking tags; thorough understanding of Data Layer concepts
• Intermediate knowledge of SQL for data manipulation and analysis and Python for data processing and automation
• Proficiency with visualization tools including Looker Studio, Power BI
• Basic knowledge of CSS, HTML, DOM and JavaScript
• Good knowledge of digital marketing (SEM, Display, SEO, social analytics)
• Intermediate level in statistics (T-Test, Z-test, Chi-square test, ANOVA, Linear regression, Logistic regressions
• Strong analytical mindset with ability to analyze both quantitative and qualitative data and derive actionable insights
• Demonstrated ability to understand and report on customer journeys across multiple touchpoints
• Comprehensive understanding of ecommerce trade - how various functions (UX, Digital Product, Merchandising, Performance Marketing, Brand Marketing) interconnect to drive business success
• Strong written and verbal communication skills with ability to present complex data in an accessible way
• Attention to detail and accuracy in data collection and analysis
• Demonstrated curiosity and interest in emerging AI technologies and their applications for data analysis and automation
• Up to date with digital and retail trends and technologies

What’s in it For You?

• A company built on Canadian roots and heritage
• Your work is recognized with a comprehensive and competitive Total Rewards Program
• Opportunities for career growth through numerous internal and external programs
• Recognize and be recognized by your peers with our Goose Rewards & ICON Rewards
• Be a part of CG Gives. Donation matching and paid volunteer time to help the organizations you care about
• Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues
• Inspiring leaders and colleagues who will lift you up and help you grow

We believe in the power of inclusion and are passionate about building and sustaining an inclusive and equitable working environment where all employees can bring their authentic selves to work everyday.  We believe every one of our team members enriches our diversity by exposing us to varying ways to understand the world, identify challenges, and to discover, design, produce, and deliver great products and service. Our different perspectives are what enable us to create, dream and live in the open.

Canada Goose is an equal opportunity employer and is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.

There are multiple ways to interview with us! If you require any interview accommodation for your interview, please e-mail us at HR@canadagoose.com.