Marketing Data Analyst

myPOS is an innovative fintech company serving small and medium-sized business clients across the European Economic Area, Switzerland and the UK. It provides easy and convenient in-store, online and on-the-go payment solutions to more than 200,000 businesses in over 35 European countries. With 20 locations across Europe, myPOS boasts a team of nearly 750 employees.

As we continue shaping the future of payments, we are looking for an experienced Marketing Data Analyst to join our Marketing team.

As a Marketing Data Analyst you will be responsible for analysing marketing (and sales) data, providing actionable insights to improve marketing performance, and supporting data-driven decision-making across the Marketing organization. You will work closely with Sales, Marketing, and Finance teams to ensure that marketing strategies are aligned with broader company objectives.

What you’ll do:

• Plan and implement the overall marketing analytics and reporting strategy, ensuring alignment with the business objectives of the Marketing and Sales teams.
• Own and maintain data analytics tagging and tracking to ensure continuous improvement in marketing metrics reporting.
• Drive metrics reporting, forecasting, and insights to support marketing strategy, campaign optimization, and overall performance improvement.
• Provide strategic insights into channel performance across paid, owned, social, email, and other channels, and how each contributes to incremental business value.
• Create regular and ad-hoc marketing performance reports with actionable recommendations for key stakeholders.
• Collaborate closely with Marketing, Sales, Product, and Finance to ensure analytics initiatives support broader business goals.
• Understanding of web, product, CRM, and marketing systems data and the connection between the different data sets.
• Funnel Performance reporting and insights - monitoring, reporting, and analysis of the funnel metrics (web-to-lead-to-client pipeline).
• Assistance in Go-to-market planning and associated metrics reporting and insights - participate in planning, monitoring and tracking marketing performance, evaluating effectiveness and ROI.
• Target setting and forecasting - cooperating with Finance, Sales and Marketing on target creation. Provide recommendations for strategic marketing planning (budget for future marketing investments) and day-to-day marketing decision-making.
• Socialization, education, and adoption of existing and new marketing analytics strategies, KPIs, and reports/dashboards.

What you bring:

• Bachelor’s degree in Marketing, Business, Data Science, Statistics, or a related quantitative field.
• Solid background in analytics, data visualization and stakeholder management with a strong business acumen and interest in the technical aspects of data processing.
• A good understanding of marketing concepts and metrics, such as demand generation, customer base marketing, marketing engagement score, and marketing funnel.
• Ability to turn complex data into clear business insights and actionable recommendations.
• Experience with data visualization tools (Power BI / Looker).
• A strategic mindset and a vision for how data can drive marketing success and business growth.
• Proficiency in Microsoft Excel, basic knowledge of key AdTech platforms (e.g., Meta, Google Marketing Platform including GA4), and familiarity with CRM platform structures - HubSpot would be considered a plus.
• Bonus: Experience with coding for data analysis or automation (e.g., SQL, Python, JavaScript).

Why you should join myPOS:

• Vibrant international team operating in hi-tech environment.
• Annual salary reviews, promotions and performance bonuses.
• myPOS Academy for upskilling and training.
• Refer a-friend bonus as we know that working with friends is fun.
• Individual training and development budget.
• Teambuilding, social activities and networks on multi-national level.

What we offer:

• 25 days annual paid leave (+1 day per year up to 30)
• Full “Luxury” package health insurance including dental care and optical glasses
• Meal vouchers of 200 BGN per month
• On-site fitness, bowling, and relax areas (Varna) or free of charge Multisport card (Sofia)
• Free coffee, snacks and drinks at the office

About us:

Founded in 2014, the myPOS platform gives micro businesses and SMEs everything they need to accept payments and manage various aspects of their business, including selling remotely, accelerating cash flow and enabling e-commerce. Business owners receive a free multicurrency merchant account and dedicated IBAN per currency, a business debit card, digitized business management capabilities, and a powerful platform to help them sell anywhere.

In 2024, myPOS was acquired by Advent International, one of the largest and most experienced global private equity investors. With Advent’s help, myPOS has ambitious plans to accelerate its growth and capture the opportunities of the market to become the leader in the SME payment industry.

For its continued innovation in payments, myPOS has won many prestigious awards including Best Business Payments System at the PayTech Awards in 2024, the Point of Sale Innovation at FinTech Breakthrough in 2023 and 2024, and Best Use of Mobile by FStech in 2022. For more information, please visit www.mypos.com.

Apply by filling in the form below and send your CV in English!

myPOS is committed to providing equal employment opportunities. All qualified candidates will be considered for employment without discrimination based on age, ancestry, colour, marital status, national origin, physical or mental disability, medical condition, veteran status, race, religion, sex, sexual orientation, gender identity or expression, or any other characteristic protected by applicable laws, regulations, and ordinances.

Your application will be confidentially reviewed in line with the General Data Protection Regulation (GDPR). Personal information will be used solely for the job application and will be stored for a period needed by the application process. Only short-listed candidates will be contacted. Good luck!