Analyst ME&I

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. 

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.  Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. 

Who We Are

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

BAV Group, a VML consultancy, is the world’s leading authority on data-driven branding™️. Our strategic consulting services transform brand growth into brand = growth. For over 30 years, we’ve helped brands transform growth challenges into opportunities by combining proven methodologies with forward-thinking strategies. Whether analyzing, transforming, or growing a brand, our team delivers solutions rooted in data, insight, and impact.

We are a close-knit team of strategists and statisticians, but also anthropologists, creatives, sector experts and, ultimately, data storytellers. We bring our diverse experiences and teams together to help our clients make smarter decisions. We provide growth-focused brand intelligence, customer insights, and marketing and business strategy by bringing data to the brand opinion party.

 

Role Overview

As an Analytical Brand Strategist, you’ll help brands uncover their true potential by transforming data into actionable insights and crafting stories that resonate with clients and consumers. This role emphasizes data-driven storytelling, cultural analysis, and strategic thinking, requiring a deep understanding of brands, consumer culture, and market trends globally, with a particular focus on the US, as well as strong English writing skills to deliver impactful recommendations.

The ideal candidate is a curious and strategic thinker who thrives at strategy, creativity, and analytics. You’ll bring data to life through thoughtful storytelling and a nuanced understanding of how brands connect with consumers. If you're passionate about solving complex challenges and delivering data-driven, culturally relevant solutions, BAV Group offers the perfect environment to grow.

 

What You’ll Do

Uncover Strategic Insights:
Analyze and interpret data to uncover key insights that address challenges of clients to unlock opportunities for growth for them. Leverage your understanding of brands, consumer behaviors, and market trends globally as well as within the US to create insights that are both culturally relevant and actionable.

Tell Compelling Stories:
Craft clear, actionable narratives that transform complex data into strategic recommendations, helping clients understand how insights align with their goals. Leverage strong English communication skills to create culturally nuanced and strategic stories that resonate with clients with different backgrounds.

Leverage Data Tools & Analytics:
Use BAV Group's proprietary tools to explore brand equity, perceptions and loyalty across different categories and audiences. Understand and contribute to statistical analyses using tools like Excel and SPSS. Focus on interpreting data primarily through US as well as global cultural lenses to deliver meaningful strategic insights.

Present Insights Effectively:
Deliver findings clearly, engage with internal stakeholders and participate in client meetings. Tailor presentations and narratives to reflect US market dynamics while considering relevant global trends and cultural contexts.

Design Brand Studies:
Create impactful questionnaires, research frameworks, and sampling strategies that reveal insights into consumer behavior, brand perceptions, and market trends.

Collaborate Across Teams:
Work with cross-functional teams, contributing to strategic brainstorming, project discussions, and collaborative problem-solving.

 

Who You Are

A Strategic Thinker

You are naturally curious and love solving problems. You can see the big picture while paying attention to the details, connecting the dots between data, context, and actionable recommendations. You understand how consumer behaviors and cultural nuances shape brand strategies in the US market, and how these interact with global trends.

Passionate About Brands

You have a deep interest in understanding what makes brands tick and how they connect with consumers. You stay informed about brands, their roles in culture, and the ways they engage audiences through campaigns, activations, messaging, and other executions. You’re excited by the idea of shaping the future of brands through research and strategy.

A Storyteller

You know how to take complex information and turn it into a clear, compelling story. Whether it’s a conversation or a presentation, you can communicate ideas in a way that resonates. Your strong English language writing skills allow you to craft relevant narratives that deeply engage clients and consumers.

Analytically Driven

You are confident working with numbers and large data sets, bringing a structured, detail-oriented approach to your work. You enjoy uncovering insights through analysis and applying quantitative rigor to support strategic recommendations.

Research Savvy

You have experience or interest in developing questionnaires, designing studies, and crafting sampling approaches that capture the nuances of the US as well as global consumer landscape to uncover meaningful insights.

Collaborative Team Player

You thrive in a team environment, valuing input from others and contributing to shared goals. You bring a solution-oriented mindset that fosters collaboration and drives success.

Adaptable & Organized
You excel at managing your time effectively, prioritizing tasks, and ensuring on-time delivery in a fast-paced environment. You’re comfortable shifting priorities when things change and demonstrate the ability to quickly grasp and apply new concepts and skills.

 

Required Skills & Qualifications

• Strong interest in branding, marketing strategy, and data-driven storytelling, with deep understanding of US markets while considering global brand influences
• A proactive, curious mindset with a desire to learn and grow within a collaborative team environment.
• Exceptional English written and verbal communication skills, with the ability to distill complex ideas into clear, impactful messages that reflect cultural nuances and resonate with diverse audiences.
• Proficiency in Excel and tools like PowerPoint is required. Familiarity with SPSS, Python, or similar statistical tools or coding languages is a plus but not mandatory.
• Skilled at interpreting large datasets and translating insights into cultural contexts, with primary focus on US markets while considering global implications, emphasizing actionable outcomes over purely technical analysis.
• Experience or interest in developing questionnaires, designing research studies, and creating sampling plans to inform brand strategy and consumer insights.
• Detail-oriented with strong organizational skills and the ability to work on multiple projects simultaneously.
• Demonstrated ability to quickly grasp new concepts, tools, and methodologies to adapt to evolving project needs.     
• Degree in Marketing, Communications, Business, Social Sciences, Statistics, or related fields—or equivalent experience. If you feel aligned with the rest of this description, we encourage you to apply even if your background doesn’t perfectly match these fields.                 

 

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.

_$60,000—$70,000 USD

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X. 

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