TikTok Shop - Product Manager - Merchandising Strategy & Content Supply

About the team:
The User Growth team plays a core role in the acquisition, activation, engagement, and retention of billions of users/customers WW. We are building platforms, leveraging data & ML models, and providing end-to-end solutions to power the global growth of TikTok Shop.

We are looking for a highly strategic and execution-focused Product Manager to lead merchandising efforts for high-value user segments. This role bridges Product, Supply, and Recommendation teams to ensure the right supply is selected, surfaced, and amplified across TikTok Shop. You’ll play a pivotal role in shaping the product ecosystem that powers our content commerce experience, with direct impact on GMV, user satisfaction, and feed performance.

Responsibilities:
- Define and lead the merchandising product strategy to match high-value user segments with relevant and high-performing supply.
- Partner with Supply Chain, Creator, Operations, and Feed Algorithm teams to curate and amplify priority SKUs in the TikTok Shop feed.
- Drive product initiatives that help onboard new supply aligned with seasonal trends, user preferences, and lifecycle targeting.
- Build tooling and product experiences that allow internal teams to scale curated selection while maintaining user relevance.
- Ensure a feedback loop between user engagement signals and merchandising strategy to continuously refine product positioning.