KINESSO - Sr Director, Consulting, Professional Services

Position Summary

The Sr. Director of Consulting and Professional Services will lead the Consulting and Professional Services group, providing strategic direction and advisory support across a broad range of marketing technology and data strategy projects. This role will be pivotal in defining the vision and execution strategy for MarTech innovation, leveraging predictive models, data clean rooms, cloud computing solutions, and advanced marketing use cases to drive impactful outcomes for Kinesso’s clients. This role will be the principle lead on implementing, testing and evaluating beta technology offerings from our technology partners. The VP will be responsible for building a best-in-class team of data analysts, driving project delivery, and representing Kinesso as a thought leader in marketing technology and data strategy. 

Key Responsibilities

• Lead and manage the Consulting and Professional Services team, ensuring excellence in project delivery and client satisfaction. 
• Develop and execute strategic consulting frameworks for marketing technology projects, including predictive modeling, advanced audience segmentation, and custom programmatic bidding models. 
• Collaborate with our large technology partners to test and implement cutting edge marketing technologies utilizing AI and cloud computing 
• Oversee the development of custom client solutions, guiding the integration of advanced data science methods with business strategy to deliver impactful client outcomes. 
• Leverage data clean rooms (e.g., Amazon Marketing Cloud, Google Ads Data Hub) to design and implement sophisticated Targeting Strategies, Custom Insights and attribution frameworks. 
• Collaborate with cross-functional teams to drive the use of Google Marketing Platform and Google Cloud technologies in advanced marketing use cases. 
• Develop client-ready presentations that effectively communicate complex findings and predictive analytics to both technical and non-technical stakeholders. 
• Identify and assess emerging technologies, advocating and supporting integration into client solutions where relevant. 
• Provide thought leadership on advanced audience segmentation, attention metrics, and predictive audience modeling. 
• Develop processes and best practices for data governance, data quality, and data integration across all client engagements. 
• Foster a culture of continuous learning and development within the team, ensuring alignment with industry best practices and emerging trends. 

Desired Skills & Experience

• Masters degree or above in Data Science, Statistics, Business Analytics, Marketing Analytics, or a related field. 
• 8+ years of experience in data analytics, marketing technology, or related roles, with a proven track record in delivering advanced technology or analytics solutions. 
• 4+ years of managerial experience, leading cross-functional teams in data analytics, consulting, or professional services. 
• Strong expertise in predictive modeling, statistical analysis, and data visualization. 
• Proven experience working with data clean rooms (e.g., Amazon Marketing Cloud, Google Ads Data Hub) and exposure with previous implementations on cloud computing platforms (e.g., Google Cloud, AWS). 
• Advanced proficiency in SQL, Python, and data visualization tools (e.g., Tableau, Power BI). 
• Strong presentation skills with the ability to simplify complex data insights for diverse audiences. 
• Demonstrated experience advising on programmatic bidding models, attention metrics, and advanced audience segmentation strategies. 
• Strong strategic thinking and business acumen, with the ability to translate data insights into actionable business recommendations. 
• Exceptional communication, collaboration, and leadership skills. 
• Ability to work in a fast-paced environment and manage multiple projects simultaneously. 

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com 

What's in it for you?
•    Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
•    A flexible hybrid work model that works for you.
•    A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
•    A chance to be part of and grow within a global network of agencies.
•    The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

KINESSO is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to canadatalent@mbww.com